Every day 250 million passenger vehicles cruise American roads with 4 billion cubic feet of unused cargo space. For the people behind Roadie, a crowdsourced same-day delivery service, this wasted space represented incredible opportunity. Now their app is changing the way people ship and receive things—placing deliveries in cars that are already on the road, headed in the right direction.
But as they parlay with drivers and receivers simultaneously, it's essential that they organize their audience and send personalized messages to each user. By connecting their app to the Mailchimp API, it's easy to do just that.