Prep & Start
Learn how to turn your idea into a business, or your side hustle into your only hustle.
How To Start an E‑Commerce Business—a Complete Guide
There’s a lot to do when you’re first figuring out how to start an e-commerce business. It can seem overwhelming to take that first step, but it doesn’t have to be.
Launching a Business
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How to Start an Online Boutique in 11 Steps
Starting an online boutique from the ground up can be intimidating, especially if you don’t know where to start. Read on to learn how to start your own online store.
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How to Get a Business Loan in 7 Steps | Mailchimp
Do you have a great idea for a business but no capital? Learn how to get a business loan and get your company off the ground!
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Creating a work week that works for you
Amy Cowpe, chief of staff at a people management platform, explains how you can find the right flexible schedule for your business.
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How to Create an Effective Go-to-Market Strategy | Mailchimp
Every business needs a go-to-market strategy. Our 5-step guide will help you create one.
Create Your Brand
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10 Catchy Slogans: Examples of Popular Slogans
The best catchy slogans get stuck in your head. Here are 10 of the most popular, and tips for writing your own.
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Everything you need to know about... protecting your intellectual property
You need to protect the creative ideas of your business – but coming up with a realistic and affordable intellectual property strategy takes a level of expertise.
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Personal Branding 101: How to Create a Personal Brand
Establishing a personal brand is commonplace in today’s brand-centric world. Understand what personal branding is and learn how you and your company can benefit.
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Create the Best Design System: Examples and Tips
Explore these design system examples and tips to help you create the best design system for your website that optimizes all its elements.
Second Act
Mailchimp Presents Second Act, a show which follows those who have chosen a new direction in their careers, discovered their passions and defined their own versions of success
Grow Your Audience
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How to Get More Followers on Instagram—Who are Actually Real
Do you want to know how to get more followers on Instagram? Check out these tips and best practices and gain Instagram followers today.
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How to... spice up your food content
Food and drink marketing can be make or break for restaurants, bars and brands. Here, creative producer Jason Underhill spills the beans on developing an appetizing strategy.
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How to focus your video content
Creative director Naomi Joda shares some quick tips on how to succeed behind the camera and improve engagement.
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What Is Lead Generation and Why It’s Important?
Lead generation is the heart-pumping life into your sales funnel. Learn how to get higher-quality leads to make actual conversions.
Product-Market Fit
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Marketing Products: 10 Tips for How to Market a Product
Marketing products is a challenge for every business. Get tips for how to go about product marketing and learn about tools to use to support your efforts.
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Five-minute briefing: period products
For decades, menstrual hygiene brands have been hidden away at the backs of shops and are often made with harmful chemicals to boot. Now a new generation of period care companies are taking on an outdated sector and giving it a much-needed revamp.
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The repair revolution
With recent government legislation in the US, UK and Europe, the ‘right to repair’ movement is giving customers the freedom to tinker with the electronic goods they’ve purchased. But what impact will this have on indie local repair shops?
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The rise of food halls, revisited
Although the food-and-drink sector was hit hard by the pandemic, the low set-up costs and community focus of food halls means that more and more are now setting out their own stalls.
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