Prep & Start
Learn how to turn your idea into a business, or your side hustle into your only hustle.
How To Start an E‑Commerce Business—a Complete Guide
There’s a lot to do when you’re first figuring out how to start an e-commerce business. It can seem overwhelming to take that first step, but it doesn’t have to be.
Launching a Business
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A Guide To Variable Costs: Formulas + Tips
The variable cost formula can help your business plan for the future and minimize unnecessary spending. If you want to know more about your business costs and how to calculate them, here’s everything you need to know.
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Press Release Formatting 101: Tips and Best Practices
How do you format a press release, you ask? Learn how to write an effective press release (and more) that paints your business in a positive light to help you achieve your goals.
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Guide on How to Start a Retail Business | Mailchimp
Looking to start a retail business? Review our guide on how to start a retail business here.
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How to Write a Blog Post: 6 Steps + Blog Post Examples
Need help writing blog posts? This guide outlines the steps for writing blog posts, tips for writing the best content, and tools you can use.
Create Your Brand
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Grassroots Marketing: Definition, Benefits, & Ideas
Grassroots marketing can be an effective technique for connecting with your audience. Learn more about what grassroots marketing is and how it works here.
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Naming Your E-commerce Business and Website
Need help naming your online store? Learn what works and how to make the best choice for your business.
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Comment: Food brands beware
Andrea Hernández, founder of Snaxshot, a trend-forecasting company for the food-and-drink industry, discusses why brands need to think about more than aesthetics.
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Selling experiences
The founders of experience-booking platform Easol explain how they’re trying to simplify things for experience creators, and let us in on the adventures they’re most looking forward to this year.
Second Act
Mailchimp Presents Second Act, a show which follows those who have chosen a new direction in their careers, discovered their passions and defined their own versions of success
Grow Your Audience
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How to Impress Customers With Announcement Emails
Learn the importance of announcement emails and get started writing your own!
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Contact Us Email Format: What to Include & Email Template
Contact us emails are a valuable tool for your customers when they need to reach out to your business. Learn how to optimize them and try our template.
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Growing your business: Find the Right Clients For You
9 types of clients and the secret to managing them to better grow your business.
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Growth: Marketing Shelfie
Our list of our growth-geared marketing reads that will help you navigate scaling your business.
Product-Market Fit
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Five-minute briefing: period products
For decades, menstrual hygiene brands have been hidden away at the backs of shops and are often made with harmful chemicals to boot. Now a new generation of period care companies are taking on an outdated sector and giving it a much-needed revamp.
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The repair revolution
With recent government legislation in the US, UK and Europe, the ‘right to repair’ movement is giving customers the freedom to tinker with the electronic goods they’ve purchased. But what impact will this have on indie local repair shops?
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The rise of food halls, revisited
Although the food-and-drink sector was hit hard by the pandemic, the low set-up costs and community focus of food halls means that more and more are now setting out their own stalls.
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Hacking hydration: the rise of energy drinks
From Canada to the UK, functional drinks brands are suddenly cleaning up. They claim to be better for you as well as the planet. But do they actually work? And which kinds of brands are dominating the market?
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