Educating Clients on the Importance of Trust
In our second issue featuring Paul Jarvis, we dig into the importance of building trust with your clients and subscribers.
Selling in Email Happens Through Stories
We connect with Paul Jarvis, creator of Fixtail and owner of ChimpEssentials, to learn more about how storytelling plays a key role in email marketing.
Delectable Data: A Case Study in Data-Driven Email Lists
Content and commerce have always had an uneasy relationship. Such was the challenge for Southern Kitchen, a site that celebrates dining and entertaining in the modern South. To solve the problem, Southern Kitchen’s team approached Atlanta-based digital agency FortyFour.
Trial and Error: A Copywriter’s Journey
So how did Julia McCoy become qualified to write a manual? The answer: Lots of trial. And a good bit of error.
15 Ways to Win at Writing Email
There is nowhere on the internet more intimate than our inboxes. In talking with Copy Hackers co-founder Joanna Wiebe, this truth revealed itself again and again.
Why Copy Matters (Like, A Lot)
When Joanna Wiebe, co-founder of Copy Hackers, first realized that she wanted to write, she didn’t really think it was a viable career option. But today, Wiebe is anything but a hobbyist.
How to Achieve Empathetic Automation
Savannah, Georgia has infused agency Gauge Interactive with people with a penchant for creativity and kindness — two of the most important ingredients for a successful automated email campaign.