Strategy Secrets of the MailNinja Masters
MailNinja has been helping e-commerce clients increase revenue for the last 12 years. Founder Doug Dennison shares some of his hard-earned email marketing wisdom with us.
Making Bread: A Case Study in Moving Beyond Seasonality
How would you help an online kosher bakery improve their sales outside the holiday season? Small Biz Triage started with their client's campaign data.
How to Build a Better Black Friday Campaign
If you want your email campaign to stand out, how do you compete against other retailers flooding inboxes? Small Biz Triage know what works.
Getting Started with MailChimp
Learn how MailChimp can help you connect with your audience and take your marketing to the next level.
MailChimp for E-Commerce
Learn to get the most out of MailChimp to grow your e-commerce business.
Don’t Call it a Newsletter: Tips from Tobias van Schneider
Tobias von Schneider shares some invaluable insights on building your audience.
Science & Candy: A Recipe for Automation Success
Do a Google search and you’ll turn up more how-to articles on email automation than you can shake a rolled-up copy of your latest Google Analytics report at. Go ahead, bookmark them. Just don’t expect them to transform you into an automation ninja overnight.
Thirteen Pro-Tips for Email Design
We spoke with 3 of the most resourceful email design geeks we know and mined their brains for nuggets of wisdom. Here’s the best of what we found. Enjoy.
Embracing Email Design
Austin Woodall always wanted to be an artist. And in a way, he is. But instead of oils and pastels, his medium of choice is email.
The Evolution of Email Design
Matthew Smith, founder of Really Good Emails, sees change coming. “Disruption is just around the corner,” Matthew promises.
Email automation and your business
Paul Jarvis discusses MailChimp’s automation features, and how he uses them to do better business.
The Power of Personalization — How to Humanize your Email Efforts
“In email marketing,” Rockhouse’s Amanda Severs says, “segmentation, automation, and personalization are everything.” In our last issue, we dove into segmentation and automation. Now it’s time to dig in to personalization.
Defining Your Facebook Advertising Strategy
Learn how to advertise on Facebook. Create effective, scalable ad campaigns that benefit your business—and your bottom line.
Common Rookie Mistakes for Email Marketers
The most common mistakes made by new email marketers.
Email Marketing Field Guide
Learn the basics of creating email campaigns in MailChimp and best practices to consider when developing your email marketing plan.
Impact of Mobile Use on Email Engagement
Click rates vary by device, link placement, design responsiveness.
Effects of List Segmentation on Email Marketing Stats
Does list segmentation really help email marketing stats?
Subject Line Comparison
The best and worst open rates in MailChimp.
Email Marketing Benchmarks
Average unique open, click, bounce, and abuse complaint rates.