How Digital Impulse Maximizes Automation
Massachusetts-based agency Digital Impulse shares insights on how creative email automation solutions have helped their clients convert more. Learn how to utilize automations beyond just coupon codes.
From good to great: how to be an elite email marketer
How does a pretty-good marketer become a really great one? What separates the 90% who can create perfectly fine email campaigns from the 10% who consistently succeed?
The Power of Personalization — How to Humanize your Email Efforts
“In email marketing,” Rockhouse’s Amanda Severs says, “segmentation, automation, and personalization are everything.” In our last issue, we dove into segmentation and automation. Now it’s time to dig in to personalization.
Increasing Revenue Through Personalization and Social Media
Sending impersonal, irrelevant messages is a surefire way to encourage your clients’ subscribers to tune out. Luckily, there’s an easy fix.