Issue #37: Freddie and Co. Recap
Everything I learned this year (w numbers).
Issue #36: A Premature Send
The best blunder yet!
Issue #35: E-commerce Life on Mobile
Running a business from your phone.
Issue #34: Talking to Customers
It's a skill you can work on.
Issue #33: Facebook Ads
Our first Facebook ad campaign!
Issue #32: Black Friday / Cyber Monday
The BIGGEST sales weekend of the year!
Issue #31: Segmenting with Predicted Demographics
Melissa segments an email.
Issue #29: Poketo’s Story
Business advice from our collab partner Poketo.
Issue #28: Introducing BAGGU and Poketo
Introducing our holiday collections! ✨
Issue #27: Holiday Makeover
Giving the store a festive new look!
Issue #26: Strategic Remerchandising
A trick we learned to boost sales.
Issue #25: The Book Blunder
The great Blueprint shipping crisis of 2016.
Issue #24: Introducing Baron Fig
And accepting mistakes.
Issue #23: Packaging
Figuring out our packaging plan.
Issue #22: Selling in Person
Our first sales event featuring the new collection.
Issue #21: Planning for the Holidays
Christmas in July ⛄
Issue #20: Product Testing
What happens when you don't product test? ⚠️
Issue #19: Brand Voice
How should my brand sound?
Issue #18: MailChimp Using MailChimp
We used our own app to promote our store!
Issue #17: Developing a Design Aesthetic
Designing a store when you're not a designer.
Issue #16.5 Getting Social with Brooke
Tips from a social media expert.
Issue #16: 3 Short Stories
A collection of three short stories.
Issue #15: Product Photography
Products as pretty as a picture.
Issue #14: Introducing Our 2nd Collection
Our new Pintrill pins are here!
Issue #13: Bank Account and Business License
A trip to city hall.
Issue #12: Launch Recap
Remembering our launch, one month later.
Issue #11: Shipping and Fulfillment
A trip to the Freddie and Co. warehouse.
Issue #10: Asking for Help
A little help over here?
Issue #9: Brock’s Story
A special guest post from the founder of Odd Pears.
Issue #8: The First Snafu
The one where Meg cries.
Issue #7: Launch Day!
it's here it's here it's here!
Issue #6: Setting up MailChimp
Email marketing for a dummy.
Issue #5: Visual Identity
I'm supposed to draw a logo?
Issue #4: Mission Statement
My mission, should I choose to accept it.
Issue #3: A Name
What's in a name? Everything.
Issue #2: The Starting Line
Getting started is hard.
Issue #1: An Idea
First, there was an idea.