The New E-Commerce Calendar: A Global Guide to Year-Round Shopper Engagement
Get the report and regional insights to make the most of every Moment.
Download for:
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Research from 9 global markets
See the results of a survey of more than 9,000 consumers worldwide about spending propensities and attitudes toward promotions, along with deep dives into each region.
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Advice from 6 industry experts
Gain knowledge from specialists in e-commerce strategy, retail, behavioral science, and marketing from across the world.
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The New E-Commerce Calendar
Engage your customers with up to 15 retail, cultural, and religious Moments every month.
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Your strategic checklist
Use our 4-step guide to develop a strategy tailored to the calendar Moments that resonate with your shoppers.
Use The New E-Commerce Calendar checklist to reach customers throughout the year.
Get an overall view of all that a single calendar year has to offer, and treat it like a menu of opportunities.
Learn about the 6 types of calendar Moments throughout the year in categories like Advocacy Moments, Entertainment Moments, and Holiday Moments.
Choose the right Moments that align to your brand and your shoppers’ habits.
Use our strategic takeaways to engage at the right time, for the right reasons.
“Brands can really utilize these Moments as storytelling opportunities.”
Jess Cervellon, founder of Open Late Collective
Hear from the experts
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Dr. Jason Pallant
Senior Lecturer of Marketing at RMIT University and Global Retail Expert, Australia
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Jess Cervellon
Customer experience expert, podcast host, and the founder of Open Late Collective, US
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Miya Knights
Strategic consultant, owner and publisher of Retail Technology Magazine, UK
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Nancy Harhut
Behavioral scientist, founder of HBT Marketing, and author of Using Behavioral Science in Marketing, US
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Natalie Berg
Retail strategist, author, and founder of NBK Retail, UK
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Dr. Thomas Ramsøy
Applied neuroscientist and founder of Neurons, Denmark