Lead generation marketing channels
There is a lot of advice out there about which is the best channel to use for generating leads. While some channels are certainly better than others, you really should be using all of them. Just choosing one marketing channel—even if it proves to be an effective one—is like saying you’ll only drive on one highway. That is the kind of limitation you would choose only if there was no other choice.
What is more important is to focus on how to fill out your marketing presence on all of the following channels. If your time is limited, you might need to be more selective about which channels you use, in which case we recommend the order in which they are listed below.
Email campaigns are critical for outreach when leads are qualified. But email is also one of the best ways to keep in touch with loyal and previous customers. Email outreach is about establishing and curating customer loyalty, rewarding your most loyal customers, and delivering content that is custom built for individual recipients.
One of the most effective ways to deliver quality marketing content to both new and established leads is still social media. That means Facebook, YouTube, Twitter, Instagram, LinkedIn, and more. People spend significant amounts of time on these platforms and social media is the ideal place to interact with your audience directly, offering them custom content in real time.
When anyone has a question about your products, services, or industry, a blog is the best place to offer compelling and informative material intended not only to answer their questions but to dispel any reluctance to make a purchase. The customers who are most frugal and thoughtful will look to your blog for complete answers to their questions. Write a blog post that answers questions and arouses the attention of readers.
While this channel is challenging, it may be the farthest reaching channel in some ways. Digital ads need to appeal to users at a glance. They should appear trustworthy and, most importantly, they should not feel intrusive. Create digital ads that get straight to the point and speak to your target audience.
Perhaps the most compelling advertisement is the unscripted praise of your brand from one person to another. There are ways to incentivize this kind of promotion, but the best way is to deliver quality products and services.