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A lot of you have been asking me, “What exactly is going on here? What are you doing? Why is this happening?”
Well, the point is to get some first-hand e-commerce experience and discover new ways to make our tools better for people who sell things online. And the reason I’m sharing our story in a crazed e-commerce diary called What’s In Store is because Tom made me do it.
Just kidding. We created What’s In Store because we want to connect with you! When I wrote an email about how I cried (ugh, embarrassing) over a dumb thing, I got so many replies with words of solidarity and encouragement. That’s so cool. We hope you’re finding encouragement and learning things from us as well.
Speaking of which, I have a suggestion. While I’m definitely no e-commerce expert (not yet anyway), I have found one trick that’s been more helpful than anything else since we started:
I’m a disbeliever in multitasking. When I try to get all the things done myself, the results suffer. The best thing you can do is find a second set of eyes to take a look.
Of course, most of you probably don’t have a Brad or a David nearby, but! You might have a Twitter friend who dabbles in design that can take a look at your email. Or maybe your babysitter has a blog and understands CSS well enough to help you get that pesky color changed on your shopping cart page. Or maybe a kind soul at the coffee shop will help you edit a rogue paragraph. You get the idea.
I know, I know — asking for help is hard! I personally hate feeling like I’m bothering people or like I’m incapable of taking care of everything by myself.
But here’s the thing: most people will want to help you! When someone asks me for help, I feel valued and excited to lend a hand. Go ahead and try it. Just don’t forget to shower them with praise and compliments and snacks and high fives when they’re done.
Probably the biggest help I’ve asked for so far is — wait, I think I’ll save that for next week.