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Marketing vs. Transactional Emails Explained

Marketing and transactional emails work differently but are both vital to the customer experience. Learn how to use them in your marketing strategy.

How To Create Campaigns that Resonate

Boost engagement with personalization and marketing segmentation.

Marketing Reporting: A Complete Guide for Your Business

Learn everything you need to know about what marketing reports are, how to prepare them, and how they can help your business.

Running Marketing Experiments That Work

Learn all about successful marketing experiments, then design and run your own research to generate traffic, boost sales, and grow your business.

What Is Growth Marketing?

Use these strategies to market smarter and grow quickly.

Navigating Geographic Expansion for Improved Reach and Influence

Discover strategies for expanding your reach and influence across new territories with effective geographic expansion.

Ten Steps to Crafting an Engaging Memorial Day Email

Memorial Day is one of the busiest shopping days of the year. Here’s how to create a memorable and respectful email campaign to drive sales.

Create a Marketing Dashboard to Track Your Performance

Design a marketing dashboard that tracks campaigns, performance metrics, and ROI to help you make data-driven decisions.

What is Marketing and How to Create a Strategy that Works

Launching a new business, or need to earn higher sales? It’s time to put together a bonafide marketing strategy. Brush up on the basics of marketing.

Cause-Related Marketing Definition & Examples

Cause marketing involves a collaboration between a for-profit business and a nonprofit organization. It is used to increase corporate social responsibility and, in turn, brand loyalty.

What is a Meta Description? Examples and Tips

Meta descriptions tell searchers what they will find when they click on your website. Here’s how to write a meta description that increases your clicks.

What are Customer Segments and Why Are They Important?

Customer segmentation can help you tailor your marketing toward different types of customers. Learn how to create customer segments for your business.