DESIGN WITH A SMILE: TATTLY’S TEMPORARY TATTOOS

Tina Roth-Eisenberg decided to be the change she wanted to see in the world. “My daughter came home from a birthday party with a goody bag, and in it were some really hideous temporary tattoos,” she remembers. “She asked me to apply them on her arm and I was so insulted that I decided to take matters into my own hands.”

Roth-Eisenberg, an accomplished graphic designer and entrepreneur, started Tattly in response. In 2011, the “designy temporary tattoos” company began as a fun passion project. “When I started it, all I cared about was my kids and myself having some cool tattoos,” Roth-Eisenberg remembers. “I really looked at it as a labor of love, something fun to do on the side.”

Tattly

I really looked at it as a labor of love, something fun to do on the side.

Apparently the idea of gorgeous temporary tattoos struck a nerve, because now, 5 years later, Tattlys are sold in more than 1,000 stores in more than 40 countries all over the world.

“If somebody would have told me that we would get exposure on national TV, on The New York Times style section, that I would be invited to the White House, that I would collaborate with the coolest museums, the coolest brands around the world, I would have told them they’re completely out of their mind,” Roth-Eisenberg says.

Tattly

Tattly uses MailChimp to sell product, of course, but also to tell the brand’s story. They send a “Tattly Tuesday” email each week with new items. But because their customers kept asking for it, they’ve started sending another email on Thursdays with “more stories, more behind the scenes, and more culture.” As Tattly continues to grow in ways Roth-Eisenberg had never imagined possible, MailChimp is there to grow right along with it.

“MailChimp is our biggest selling tool,” Roth-Eisenberg says. “Email has hands-down been our best tool for reaching out to customers, telling them about the brand, and selling them new product. I love MailChimp.”

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