Leadership speaker John Graci is the guy workplaces turn to for solutions. Morale too low or productivity flatlining? John’s engaging talks have been the remedy for hundreds of employers. But when COVID hit—and 100% of John’s revenue evaporated—the author of 8 best-selling books sent out a distress call to Mailchimp partner Limelight Marketing Systems. Luckily, they had the solution. Webinars weren’t something John was familiar with but, with Limelight’s support, this IRL speaker transitioned into a tech savvy sage.
You’ve been working with Limelight since 2018, how has your partnership evolved?
John: I’ve always loved working with Limelight! Since hiring them on day 1, our partnership has been a win, win, win. Sometimes I think the folks at Limelight know my business better than I do (they even came up with my tagline “Leaders are made, not born!”). But recently they’ve helped me more than ever.
Really? How so?
John: March 11, 2020 was a bad day. I’d just finished a speaking event and was just told that my next 3 engagements would be cancelled. Over the next 3 months, my revenue decreased by 100%. Thank goodness Tricia, Limelight’s President and CEO, reached out and asked, “Have you thought of offering webinars?”