Sophisticated marketing automation tools to convert and drive revenue

FAQs

• Does Mailchimp have marketing automation?

  Yes, Mailchimp offers marketing automation, which allows you to personalize customer journeys, send trigger-based emails, and more. You can also send automated messages to customers that are uniquely tailored to their interactions with your business. Plus, you don’t have to be online, so you can send more emails at the right time and focus on other important matters. Whether you want to send an email after a user signs up or purchases a product, the right tools can help you keep the conversation going.

• How do I add automation to existing campaigns in Mailchimp?

  You can’t edit campaigns that have already been sent out via Mailchimp. However, if you haven’t hit the send button yet or the campaign is paused, you can set a schedule for it. Simply select the email campaign you want to work on and change the triggers, edit the schedule, alter the segment, or set a post-sending action.

  Make sure to click “Resume” once you’re done making changes.

• How do I set up Mailchimp marketing automation?

  To set up marketing automation, you’ll first have to connect your store to Mailchimp. This way, you can leverage important customer data to send engaging emails. It’s also good to know which Mailchimp plan you have. The Free plan only allows you to set up a single email automation, so you can enable welcome emails for new users or send a birthday email on a customer’s special day. On the other hand, you can create an automated workflow for the whole customer journey with the Standard and Premium packages.

  Once you’ve completed the steps above, you can head over to the Automations icon, click the “Create” tab, and select “Classic Automation.”

• What is automated marketing?

  Automated marketing refers to using technology to reduce the creation of manual emails. So, instead of composing an email after a customer abandons their cart or makes a purchase, you can let the system handle it for you. As a result of automated campaigns, potential customers and current clients can receive emails in relation to where they are in the customer journey.

  Not only can this help shoppers remain engaged with your brand, but it can also allow you to create loyal customers. After all, 80% of consumers are more likely to purchase from brands that create personalized experiences.

• What is needed for marketing automation campaigns?

  To set up a few marketing automation campaigns, you’ll need to decide how often to send emails and define the trigger. Preset automations often have triggers already defined, so you’ll only worry about creating the content for the email. However, custom automations require you to indicate the trigger.

  Make sure your automated marketing campaigns sound human and go to the right people. Emails that are too focused on landing the sale or sound robotic can scare off prospects. Instead, focus on crafting automated emails that naturally communicate your message while moving consumers onto the next step in the sales journey.

• What are the different types of marketing automation?

  Marketing automation encompasses a range of automated processes and strategies to streamline marketing efforts. Major types of marketing automation tools include:

  • Email marketing automation: Setting up triggered emails based on specific actions or events, such as welcome emails, abandoned cart reminders, or personalized follow-ups. Mailchimp offers robust email automation capabilities, allowing you to create and schedule automated email journeys tailored to your subscribers' behavior.
  • Lead nurturing automation: Guiding potential customers through the sales funnel by delivering targeted content and communications. Mailchimp provides tools to segment your audience, personalize messages, and automate the delivery of relevant content based on subscriber preferences, demographics, or engagement levels.
  • Social media management automation: Scheduling and publishing posts across various social media platforms and tracking engagement across multiple channels. Mailchimp allows you to connect your social media and email campaigns by creating social posts right in the email builder, and reuse design assets from your other marketing while keeping your messaging consistent. You can also share your email newsletter to social media from your sent campaigns with a link, allowing you to reach more people with content you’ve already developed.
  • Workflow automation: Workflow automation involves automating internal marketing processes and tasks, such as assigning leads to sales representatives, tracking campaign performance, or managing customer data. Mailchimp's audience-focused journey and workflow tools provide powerful automations like ad retargeting, drip campaigns, and audience segmentation.
  • Customer Relationship Management (CRM) automation: CRM automation involves integrating marketing automation with customer relationship management software to streamline customer interactions, track customer journeys, and improve customer relationships. Mailchimp's customer experience (CX) automation features allow you to orchestrate existing customer data to determine where automation is necessary and most valuable, and communicate with clients when it makes sense.

• What are marketing automation tools?

  Marketing automation tools streamline marketing processes and tasks while helping businesses manage and execute marketing campaigns more efficiently. Here are some key features of the best marketing automation tools:

  • Email marketing: Allow businesses to create, send, and track email campaigns. These tools provide email templates, automation workflows, subscriber management, and analytics to optimize campaign performance. (We think Mailchimp is pretty great at this, but we're biased.)
  • Campaign management: Help keep track of various marketing campaigns across different channels. They enable businesses to plan, execute, and monitor campaigns from a single place, providing insights and analytics to track campaign effectiveness. Campaign management tools like Mailchimp offer features like campaign scheduling, audience segmentation, A/B testing, and performance reporting.
  • Lead management and nurturing: Follow leads throughout the customer journey. They provide lead capture forms, lead scoring, and lead nurturing capabilities to engage and convert prospects into customers. These tools enable businesses to automate personalized interactions, track customer behavior, and deliver relevant content based on specific triggers or actions. Mailchimp enables this through features like customer journey maps, drip campaigns, and user data orchestration.
  • Analytics and reporting: Marketing automation tools often provide robust analytics and reporting features to measure campaign performance, track key metrics, and gain insights into audience engagement. These insights help businesses refine their marketing strategies and make data-driven decisions.

  Businesses should choose tools that align with their specific needs and scale as their marketing requirements evolve. Mailchimp's marketing automation platform offers a wide range of features and functionalities to support email marketing, audience management, automation workflows, and analytics for businesses of any size.

• What is an example of marketing automation?

  One example might be the process of setting up an abandoned cart email campaign for an e-commerce store. When a customer leaves items in their cart without completing the purchase, Mailchimp can trigger automated emails to remind and incentivize them to return and complete the transaction. This marketing strategy helps businesses recover potentially lost sales by sending targeted and timely emails automatically.

  The most common forms of marketing automation tools are simple engagement-based forms of communication. Anniversary and birthday cards and appointment reminder emails fit into this category. Emails that include surveys and feedback requests can be executed with marketing automation as well.

  Other examples of marketing automation tools include trigger campaigns which help nurture leads throughout the buyer’s journey with various content assets, including, editorial posts, promotions, e-books, guides, and more.

• What is the main purpose of marketing automation?

  Marketing automation tools are designed to enhance your marketing efforts while also making them more efficient. When you create automated campaigns, you can market in an effective way while gaining time back to focus on other business development efforts.

• How does marketing automation work?

  Marketing automation tools allow you to use a digital platform to consistently and efficiently market your products. By performing the repetitive tasks for you, it allows you to be more productive in other ways and also gives you a chance to work directly with your customers.

  With that said, marketing automation platforms depend on quality information. Each time someone subscribes to your list, buys something from your store, or clicks on your ads, they’re providing you with valuable data.

  If you use Mailchimp as a marketing automation tool, your contact data is all in one place so you can get a holistic view of your audience as a whole. It also offers a visual breakdown of data—like where your contacts are located, how often they engage with your emails, and more insights—that you can turn into a map that will guide your customers to take the desired action at different interaction points.

• What can marketing automation tools help with?

  If you're hesitant about investing in marketing automation tools, you may wonder what they can do for you.

  With most marketing automation tools, you can ensure your sales and marketing teams work better together to deliver targeted campaigns your audience actually cares about. This type of tool can also enhance audience segmentation, A/B testing, lead qualification, and data analytics.

  Data analytics is a crucial part of the marketing automation process. It lets you see what’s working in your marketing efforts and what isn’t. This enables you to discover what's relevant to your customers and apply that to your strategy. As such, you can use the data gathered by marketing automation tools to adjust your marketing strategy and boost results. You can also uncover the efficiencies in your market segments and what’s most important to drive sales. Then, by leveraging these efficiency gains, you can increase leads and your bottom line.

  You can achieve your desired business outcomes by streamlining marketing tasks, increasing productivity, and enhancing efficiency. The extra effort and time it takes to complete repetitive tasks, such as keeping track of campaigns, monitoring leads, and posting compelling advertisements, will be reduced or eliminated by marketing automation tools.

  A marketing automation platform can even help you automatically send emails at specific times or when certain conditions are met. For example, you can send an automated email to a shopper who added items to their cart but never finalized their purchase. These types of emails are known as abandoned cart messages and can remind a consumer of the products they left behind, which helps keep your business top-of-mind. You may even add a discount code to this correspondence to encourage them to buy.

  Regardless of how you use marketing automation tools, you can help your team save time and make it easier for them to focus on other crucial tasks that require their attention.