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The Latest Product updates

What’s new in Mailchimp

This month, check out an improved automation experience, new ways to import contacts, and easier ways to use promo codes with your SMS marketing. Plus—a huge upgrade to what you can do to grow your contact list with popup forms.

Try new features now

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NEW — CUSTOMIZABLE POPUP FORMS

Grow your email & SMS lists with high-quality leads

Use custom popup forms to collect signups, gather customer data, and send personalized messaging that can help you drive results.

Discover forms

Latest product updates and enhancements

Example SMS in a customer’s inbox from a fictitious brand called Big Mood Spa, offering the recipient a 50% off promo code.

SMS MARKETING

Quickly add your favorite promo codes in SMS

Customers with SMS marketing plans can easily access promo codes in the SMS editor.* Connect your store to start pulling codes right into your SMS campaigns.

Learn more about promo codes
Abstract elements of Mailchimp’s customer journey builder depicting three steps: Customer signup and a 2-day delay followed by a welcoming email. A cursor drags the third step away, pausing the welcome email without disrupting the other steps.

AUTOMATIONS

Choose how you use Customer Journey Builder

We’ve added new ways to interact with Customer Journey Builder, including drag-and-drop, click-and-select, and keyboard navigation.

Get to know Customer Journey Builder
A dropdown menu for Import File, depicting three options for file formats: .xlsx, .csv, and .txt. .xlsx, a Microsoft Excel format, is highlighted.

AUDIENCE MANAGEMENT

Important contacts from .xlsx files

Customers can now use .xlsx files from Microsoft Excel to import your contacts in addition to .csv and .txt files. How’s that for choice?

Discover audience management
Mailchimp and Meta logos, linked by an abstract illustration of an electrical plug to show the two brands integrating with one another.

COMING SOON

Find new leads with Meta Lead Ads

Streamline lead management by connecting leads from Facebook, Messenger, and Instagram to Mailchimp.*

*Disclaimers

  1. SMS Marketing: SMS is available as an add-on to paid plans in select countries. Application and agreement to terms is required before purchasing credits. Messages can only be delivered to contacts in the country selected. Australia messaging available only for contacts with +61 country code. SMS credits are added to your account after purchase and approval. Credits are issued monthly and unused credits expire and do not roll over. MMS only available for Standard and Premium plans sending to US and Canada contacts. Pricing varies. Click here for details.
  2. Meta Lead Ads Integration: Mailchimp and Meta Lead Ads sold separately. Integration available. Availability of features and functionality varies by paid plan type. For details, view Mailchimp plans and pricing.
  3. Popup forms (beta) are offered with limited availability to Mailchimp marketing plan users (on web browsers only) in Australia, Canada, UK and US in English at no additional cost at this time. Features may be more broadly available soon. Pricing, terms, conditions, special features and service options are subject to change without notice. This information is intended to outline our general product direction, but represents no obligation and should not be relied on in making a purchasing decision. Additional terms, conditions and fees may apply with certain features and functionality. Eligibility criteria may apply. Availability of features and functionality varies by plan type. For details, view plans and pricing.

Popup forms (beta) is available to Mailchimp marketing plan users in Australia, Canada, UK and US in English at no additional cost at this time. Pricing, terms, conditions, special features and service options are subject to change without notice. This information is intended to outline our general product direction, but represents no obligation and should not be relied on in making a purchasing decision. Additional terms, conditions and fees may apply with certain features and functionality. Eligibility criteria may apply.