Since Mailchimp began our community sponsorship program 5 years ago, we’ve supported a variety of nonprofit organizations that approach the issues of generational poverty in a number of different ways. Projects come in all shapes and sizes, and we try to meet every organization where it’s at. We focus on what they need from us, not what we want from them.
Helping stop cycles of poverty
Finding our place
For the past 5 years we’ve served as the title sponsor of the Gateway Center’s annual fundraiser. We’ve helped Literacy Action build a new computer lab. And every year we rally hundreds of employees to help build 2 Habitat for Humanity houses alongside Clark Howard.
“If you look at the track record of what Mailchimp has funded, and you put it together as one large body of work, it speaks to what Mailchimp’s values are.”
Every team at Mailchimp is driven to educate and empower the people and organizations we serve. That’s why we’re actively working to find the best way to make an impact in the Atlanta Public School system, where more than 75% of students qualify for meal assistance and the repercussions from a cheating scandal continue to affect students and teachers alike.
To start, we’ve partnered with our Atlanta Public School board representative Leslie Grant to help increase parental engagement. Twice-monthly community coffee meetings give busy parents a platform to amplify their voices and advocate for their kids without having to miss work. We sponsor this project for $1,000 annually and cover everyone’s coffee—a small investment, but it makes a big impact on teachers, families, and students.
We’re always looking for ways to serve our community through the work we do every day. When our marketing team wanted to learn about e-commerce by selling playing cards, we asked Fugees Family if they wanted to join forces. Their international perspective and their focus on games, literacy, and excellence rang true with the spirit of our company. Mailchimp sold the cards, and Fugees Family got all the proceeds. Learning about e-commerce turned into an opportunity to invest in some of our most vulnerable neighbors and equip them with the tools to succeed in their new home.