Helping stop cycles of poverty
Since MailChimp began our community sponsorship program 3 years ago, we’ve supported a variety of nonprofit organizations that approach the issues of generational poverty in a number of different ways. Projects come in all shapes and sizes, and we try to meet every organization where it’s at. We focus on what they need from us, not what we want from them.
Finding our place
For the past 3 years we’ve served as the title sponsor of the Gateway Center’s annual fundraiser. We’ve helped Literacy Action build a new computer lab. And every year we rally hundreds of employees to help build 2 Habitat for Humanity houses alongside Clark Howard.
If you look at the track record at what MailChimp has funded, and you put it together as one large body of work, it speaks to what MailChimp’s values are. Austin Dickson
Every team at MailChimp is driven to educate and empower the people and organizations we serve. That’s why we’re actively working to find the best way to make an impact in the Atlanta Public School system, where more than 75% of students qualify for meal assistance and the repercussions from a cheating scandal continue to affect students and teachers alike.
To start, we’ve partnered with our Atlanta Public School board representative Leslie Grant to help increase parental engagement. Twice-monthly community coffee meetings give busy parents a platform to amplify their voices and advocate for their kids without having to miss work. We sponsor this project for $1,000 annually and cover everyone’s coffee—a small investment, but it makes a big impact on teachers, families, and students.
We’re always looking for ways to serve our community through the work we do every day. Last year our marketing team wanted to learn about e-commerce by selling playing cards, so we asked Fugees Family if they wanted to join forces. Their international perspective and their focus on games, literacy, and excellence rang true with the spirit of our company. MailChimp sold the cards, and Fugees Family got all the proceeds. Learning about e-commerce turned into an opportunity to invest in some of our most vulnerable neighbors and equip them with the tools to succeed in their new home.
Freddie and Co.—Odd Pears + Lost-n-Found
The playing cards project was so successful that the marketing team was inspired to incorporate community into their next e-commerce project. Freddie and Co. sells one batch of custom items at a time, created in partnership with a MailChimp user.
Odd Pears helped make our first product: packs of MailChimp socks. We found a natural nonprofit partner in Lost-n-Found Youth. Atlanta has more than 750 homeless lesbian, gay, bisexual, and transgender individuals, and Lost-n-Found is the only organization in Atlanta exclusively dedicated to serving them and helping them transition to more permanent housing. Lost-n-Found sells apparel through a thrift store that benefits their mission.
Each time a product sells out, Freddie and Co. will join forces with a new merchant and nonprofit partner.