MailChimp API Overview

The MailChimp API is a way for you to "sync" your customer database, CRM, CMS, or e-commerce shopping cart with MailChimp. It's really powerful stuff.

Benefits

If you sync your customer database into MailChimp, you won't have to constantly import your updated lists into MailChimp, then export them again into your system, then manually clean any differences. They'll both be "in sync" automatically. But it doesn't stop there. You can sync your campaign stats too. The possibilities are endless:

Web designers can create private label "client portals" where they can log in and grab campaign stats (case study)
Add a "Subscribe to Newsletter" option to your e-commerce checkout page
Pass purchase history data into MailChimp, create list segments, and send targeted campaigns
Publishers can sync "active subscription" data into MailChimp, so that only up-to-date accounts receive emails
Link campaign stats to your internal database for "behavioral targeting"
Sync email activity (through our optional AIM reports) with your customer database

How To Get Started

The MailChimp API is available in 3 forms (XML-RPC, PHP, and JSON). It's available free of charge. Here's the documentation.

Not A Programmer?

The API is for nerds only. If you're not a programmer, and you don't have one in your company that you can bribe, here's a list of MailChimp Experts.

API Wrappers

Here are some wrappers for our API to help you code...

MCAPI.class.php
PHP 4 & 5 wrapper class
by: MailChimp API Support

MailChimp.Net (beta)
.Net wrapper DLL
by: MailChimp API Support

Ruby on Rails Integration
by: C.G. Brown,
ProjectLocker

Plugins

Plugins for CMS and other systems from MailChimp users...

Wordpress Plugin

Drupal Module

ZenCart Plugins

And more!!

Got a contribution? Tell us about it!

Case Study:

Building private-label "client portals" with the MailChimp API
Read Case Study >>


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