Personalize your marketing at scale
Use real-time behavior data and AI to convert more customers with the #1 email marketing and automation platform.*
Engage with email & SMS
Deliver product recommendations, discounts, and inventory alerts dynamically across email and SMS.*
Convert with automations
Use 50+ behavior-based triggers to give each customer a relevant shopping experience.
Create faster with AI
Customize content easily with 10+ predictive and generative AI-backed tools.
Refine with segmentation
Target customers with advanced logic like spend amounts, buying behavior, and predicted attributes.
Personalize every email to every customer
Convert site browsers and cart abandoners—and cross-sell products to discount shoppers and loyal VIPs—with personalized marketing.
Customer Journey Builder dropdown including SMS
Personalize customer journeys using shopping triggers based on their unique browsing behavior and purchase history.
Advanced Segment Builder animation dropdown showing functionality in app
Boost customer engagement and loyalty by focusing on the right people with our segmentation tools.
Campaign Manager animation showing the dashboard functionality in app
Orchestrate targeted, multichannel campaigns across email and SMS all from one unified platform.
Mailchimp offers more ways to use behavior data and Al for personalization than ever.
PERC Coffee integrates with Mailchimp to drive record-breaking revenue growth in the 3 prior months
+40% average growth in online sales YOY
10x more sales than the daily average
More resources to help you personalize your marketing
Not sure which plan is for you?Take our short quiz to save the guesswork and allow us to personalize our recommendations for you. Take our short quiz to save the guesswork and allow us to personalize our recommendations for you. |
PremiumScale fast with dedicated onboarding, unlimited contacts, and priority support; built for teams. $350 *Overages apply if contact or email send limit is exceeded. Learn more |
StandardSell even more with personalization, optimization tools, and enhanced automations. $20 |
EssentialsSend the right content at the right time with testing and scheduling features. $13 |
FreeEasily create email campaigns and learn more about your customers $0 *Sending will be paused if contact or email send limit is exceeded. Learn more |
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*Overages apply if contact or email send limit is exceeded. Learn more |
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Not sure which plan is for you?
Take our short quiz to save the guesswork and allow us to personalize our recommendations for you.
Take our short quiz to save the guesswork and allow us to personalize our recommendations for you.
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SMS Marketing
New!
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SMS and MMS add-on
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SMS and MMS add-on
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SMS add-on
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Not included |
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No additional cost add-on
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No additional cost add-on
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Not included |
Not included |
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Monthly Email Sends
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150,000
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6,000
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5,000
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1,000
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Users
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Unlimited
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5 Seats
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3 Seats
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1 Seat
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Audiences
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Unlimited
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5 Audiences
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3 Audiences
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1 Audience
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Customer Support
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Phone & Priority Support
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24/7 Email & Chat Support
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24/7 Email & Chat Support
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Email support for first 30 days
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Pre-built Email Templates
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Included |
Included |
Included |
Limited
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300+ Integrations
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Included |
Included |
Included |
Included |
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Reporting & Analytics
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Included |
Included |
Limited
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Limited
|
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Forms & Landing Pages
|
Included |
Included |
Included |
Included |
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Creative Assistant
|
Included |
Included |
Limited
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Limited
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Role-based Access
|
5 Roles
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4 Roles
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2 Roles
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Not included |
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Remove Mailchimp Branding
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Included |
Included |
Included |
Not included |
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A/B Testing
|
Included |
Included |
Included |
Not included |
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Email Scheduling
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Included |
Included |
Included |
Not included |
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Automated Customer Journeys
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Up to 200 journey points
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Up to 200 journey points
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Up to 4 journey points
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Not included |
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Personalized Onboarding
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4 Sessions
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1 Session
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Not included |
Not included |
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Custom-Coded Templates
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Included |
Included |
Not included |
Not included |
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Send Time Optimization
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Included |
Included |
Not included |
Not included |
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Predictive Segmentation
|
Included |
Included |
Not included |
Not included |
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Content Optimizer
|
Included |
Included |
Not included |
Not included |
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Dynamic Content
|
Included |
Included |
Not included |
Not included |
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Campaign Manager
|
Included |
Included |
Not included |
Not included |
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Multivariate Testing
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Included |
Included |
Not included |
Not included |
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Comparative Reporting
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Included |
Included |
Not included |
Not included |
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Advanced Segmentation
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Included |
Included |
Not included |
Not included |
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Premium Migration Services
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Contact Sales
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Not included |
Not included |
Not included |
| About Premium | About Standard | About Essentials | About Free |
12+ million users trust us with their email marketing. You can too.
*Disclaimers
- #1 email marketing platform: Based on December 2023 publicly available data on competitors' number of customers.
- SMS is available as an add-on to US paid plans only and SMS credits are added to your account after purchase. Application and agreement to terms is required before purchasing credits. Credits are issued monthly and unused credits expire and do not roll over. Pricing varies. See terms for details.