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SMS Marketing

Connect directly to more users with SMS marketing

Unify your marketing under one roof by seamlessly integrating SMS into your email, automations, and social campaigns. Our SMS features can help you create personalized, effective marketing strategies—and drive results.

An iPhone displaying the message, "You left this in your cart!" Illustrated to its left is an abandoned cart flow.
An embedded form on a landing page for a yoga brand. The page reads: "Opt-in to receive updates through SMS messages," with a button that says "Opt-in."

Reach customers and grow your lists with ease

Build your SMS subscriptions from pop-up forms, embedded forms and landing pages, upload contacts, and add tags to customer data to segment and organize better.

  • A hand holding an iPhone, with a text message displayed on screen that says "Hey Andrew! Get 20% off our latest accessories! Use code: GETFIT"

    Boost your sales with automated discounts

    Send automated product discounts via SMS to users who engaged with your email newsletter.

  • Blue and green chat bubbles. The blue bubble reads, "Hi Sasha, we're offering free yoga classes in your area. Reply 'YES' if you'd like to book a class." The green bubble reads, "YES."

    Target your customers by location

    Speak directly to your customers in a specific area, so they receive highly relevant messages about your services.

  • A man holding his phone, looking down at the screen and smiling.

    Increase engagement with tailor-made messaging

    Show your audience you care about their preferences. Use SMS to send follow-ups, customer support messages, and build deeper customer relationships with 1-1 messaging.

Flexible SMS pricing for businesses of any size

Starting at $20/month USD with any paid plan. When you purchase SMS credits, you can send both SMS and MMS* messages—with the flexibility to add, remove, or cancel at any time.

Streamline your email and SMS campaign strategy efficiently in one place

Accelerate growth with a comprehensive marketing platform that lets you manage SMS triggers from the same place as email, and seamlessly integrates customer data from both.

A screen showing the user interface for Campaign Manager. Overlaid on top of it is a pop-up that reads "Add touchpoint," with buttons for Email, Multivariate Testing, SMS, and Social post touchpoints.

Enable always-on marketing—without the always-on presence

Automate your SMS marketing with Mailchimp’s custom triggers. Send notifications, promotions, inventory alerts, and more—all personalized to the user, and all automatically.

a screen showing the user interface for Campaign Manager, with a flow onscreen showing a contact's journey. If the new contact subscribes, Mailchimp sends a follow-up SMS, and if they opt in for SMS, Mailchimp sends a discount code.
A woman in business attire sitting at a wood table, working on her laptop.

We have 22+ years of experience in safeguarding your data

Don’t take your chances with SMS compliance. From consent management to quiet hours to 24-hour support, we help protect your customers’ information so you can run your SMS marketing with peace of mind.

Optimize your SMS and email marketing with advanced analytics

Get a holistic view of your marketing with real-time reporting and insights

From SMS to email, Mailchimp lets you track the performance of your campaigns with real-time reporting and link tracking.

A laptop showing the user interface for Analytics. On the screen is a graph comparing click rate to emails sent.
Three bags of PERC Coffee beans.

“We added over 100 people to our SMS audience in a couple days, and then had a 50% click rate on the flash sale message. Within the audience who clicked the link, we had a 91% conversion rate!”

PERC Coffee, Alan Fischer, GA

Mailchimp SMS has an average deliverability rate of >93%*

Add SMS marketing to your plan today

Best Value

Best Value

Premium

Scale fast with dedicated onboarding, unlimited contacts, and priority support; built for teams.

  • SMS & MMS Add-on
  • Reporting & Analytics
  • Sending SMS from Customer Journey Builder
  • Campaign Manager
  • Dedicated Personalized Onboarding
  • Predictive Segmentation

Best Value

Best Value

Standard

Sell even more with personalization, optimization tools, and enhanced automations.

  • SMS & MMS Add-on
  • Reporting & Analytics
  • Sending SMS from Customer Journey Builder
  • Campaign Manager
  • Personalized Onboarding
  • Predictive Segmentation

Best Value

Best Value

Essentials

Send the right content at the right time with testing and scheduling features.

  • SMS add-on
  • Limited Reporting & Analytics
  • Sending SMS from Customer Journey Builder
  • Campaign Manager

  • Personalized Onboarding

  • Predictive Segmentation

*
See Free Trial Terms

*Overages apply if contact or email send limit is exceeded. Free plan sending will be paused if contact or email send limit is exceeded.

Learn more


SMS is available as an add-on to US paid plans only and SMS credits are added to your account after purchase. Application and agreement to terms is required before purchasing credits. Credits are issued monthly and unused credits expire and do not roll over. Pricing varies. MMS only available in Standard and Premium plans. See terms for details.

Get started easily with a personalized product tour

An onboarding specialist is available during the first 90 days to help you get started with confidence—it’s already included with Standard and Premium plans.*

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FAQs

  • SMS marketing is a strategy that involves sending offers, notifications, and personalized content directly to your customer or prospect's mobile phone through text messages, otherwise known as SMS (Short Message Service). It's a direct and immediate way to engage with customers, and drive engagement or conversions through concise and targeted messaging.

  • SMS marketing offers several advantages for businesses. Most importantly, it provides a direct and immediate way to reach your audience, as most people carry their mobile phones with them at all times. Its concise and targeted nature makes it ideal for time-sensitive promotions, reminders, or urgent updates. Text messages also have high open and read rates, which improves the odds of your content being seen. Additionally, SMS marketing is a great channel for personalization, and can be used to engage customers with exclusive offers and content. When used right, it can be a powerful tool for driving engagement, conversion, and brand loyalty.

  • Best practices for bringing SMS marketing campaigns into your business include:

    1. Get consent: Obtain permission from customers to receive SMS messages by offering opt-in opportunities through your website, social media, and email campaigns.

    2. Keep it brief: Create concise and engaging SMS messages that provide value to your audience. Make use of personalization, a clear call-to-action, and a sense of urgency when appropriate.

    3. Know your audience: Use SMS marketing automation to divide your subscribers into segments based on demographics, preferences, or purchase history. This allows for targeted messaging and better response rates.

    4. Test and optimize: Experiment with different timing and message formats to dial in the resonance with your audience. Use analytics to track performance and make data-driven optimizations.

    5. Make unsubscribing easy: Even though you have consent to send text messages, people have the right to change their minds. Include a simple unsubscribe link (or instructions) at the end of every marketing text.

    With solutions such as Mailchimp, you can optimize your SMS marketing campaigns with collected data and analytics in real-time. Mailchimp provides the automated text messages and SMS marketing tools you need to engage your audience, drive conversions, and enhance customer relationships.

  • SMS marketing is available as an add-on for all paid Mailchimp plans. With our multichannel marketing platform, you can use SMS and MMS messaging to engage directly and efficiently with customers, send automated discounts, target customers by location, and more—all right alongside your email and social media campaigns.

  • SMS Credits start at just $20 for 1,000 credits and scale with your business. To find out more about pricing, check out the Help Center.

  • There are two main types of SMS marketing: transactional and promotional. Transactional SMS informs your customers in real-time when something relevant happens, such as a shipped order or a confirmed appointment, while promotional SMS lets customers and prospects know about offers, sales, and opportunities. Both require opt-in consent—though each has a different set of additional legal regulations that apply to them—and both can be personalized to drive engagement, conversion, and loyalty.

    While SMS marketing has some unique benefits and considerations, such as the direct nature of text messages and a greater need for concise wording, it's similar in many ways to other marketing channels like email and social media. Acquiring consent, knowing your audience, staying on brand, personalization, and data-driven optimization are necessary strategies that apply to all forms of digital marketing, SMS included, and all can benefit from automation and segmentation to direct your marketing to the right people at the right time.

    If you're using a marketing platform like Mailchimp, which offers SMS marketing tools, automations, and analytics that work alongside your email and social media campaigns, you can take advantage of everything SMS marketing has to offer your business without a lot of extra effort.

  • How to best use SMS marketing depends on the kind of business you have, your marketing strategies and goals, and the other forms of digital marketing you plan to use in your campaigns.

    If you have an e-commerce business, transactional SMS can help you build a stronger relationship with your customers by providing notifications when orders are received, shipped, and delivered. You can also send promotional text messages with discounts and sales, making use of SMS automation and audience segmentation to reach customers you think would be more likely to engage based on their purchasing behavior.

    If you have a business that takes appointments, transactional SMS can help reduce your cancellation and no-show rates by texting appointment confirmations and reminders. And just as with e-commerce, you can reach out to customers with personalized offers, as well as suggestions to book again if it's been awhile since their last appointment.

    Whatever your business, Mailchimp can help you integrate SMS into the rest of your marketing efforts with a powerful set of tools, automations, and analytics that work alongside your email and social media campaigns.

  • SMS marketing can be very effective. Recent research shows that a majority of consumers prefer to receive marketing communications through SMS, and open rates for text messages can be extremely high. SMS marketing offers a direct, immediate, and personal channel to reach customers with timely notifications and offers. When used strategically and in compliance with regulations, SMS marketing has the potential to drive conversions, increase customer loyalty, and strengthen relationships with your brand.

  • There are a number of ways to responsibly collect numbers for SMS marketing campaigns, including:

    1. Opt-in forms: Allows visitors to voluntarily provide their mobile numbers on your website or landing page to receive updates or promotions through SMS messages.

    2. Mobile keyword campaigns: Promote keyword campaigns where customers can text a specific word or code to a designated number to opt-in for SMS messages.

    3. Contests and giveaways: Organize contests or giveaways where participants can enter by providing their mobile numbers, giving you permission to send SMS marketing messages.

    4. Customer checkout process: During the online checkout process, offer an opt-in checkbox for customers to receive SMS updates or exclusive offers.

    Remember to clearly communicate the purpose, frequency, and content of the SMS messages to gain customers' trust and ensure compliance with privacy regulations.

Millions of users trust us with their marketing. You can too.