Customer Journey Builder

Design a path to take customers from prospect to purchase

Branching Points

Branching Points

Customer Journey Builder CJB Branching Points

Curate a path for every option

Create experiences for your customers based on who they are and how they interact with your business.

Starting Points

Starting Points

Customer Journey Builder CJB Starting Points

Make sure the right people enter your journey map

Whether you choose 1 or 3, starting points let you control who enters your journey map. Put your customers on journeys that are relevant to them, so you can stay top of mind.

Visual Customer Journey

Visual Customer Journey

Visualize all the paths a customer can take

Large or small, every map you create contains endless possible customer journeys.

With automated emails, Mailchimp customers see significant increases on average compared to bulk email.

93% increase in open rates

174% increase in click rates

Building a workflow doesn't have to be complicated

Get the conversation started—and keep it going

Starting points kick everything off in your automated journey and put customers on their own path. No matter what conversation you want to have with a customer, we’ll help get it started.

Deliver flexible experiences

Rules like branching points and delays help deliver relevant messages to your customers based on their interactions and behaviors.

Stay top of mind

Automatically send beautiful, personalized emails when the moment is right, so you can get back to running your business.

Automatically tag customer interests

Automate behind-the-scenes changes to your audience. Use tags to organize your contacts based on interactions, their level of engagement, and anything else you feel is important.

See what's working

When someone enters your automation workflow, you'll be able to see and measure how they're engaging as they move along their journey.

Customer Journey Builder CJB Elementary Eyewear "Reach the Right People" Tagged

Reach the right people every time

With more than 20 starting points to choose from, you can connect with customers based on how they interact—or don’t—with your business. Whether you want to welcome new followers, ask for feedback, or reunite shoppers with an abandoned cart, you can make sure every customer’s journey starts in the right place.

Customer Journey Builder CJB Integrations "Connect data" Woo Commerce

Connect all the data from your other marketing tools

Mailchimp seamlessly integrates with your apps and web services so you can do more with your marketing.


The Mailchimp + Zapier integration allows us to save time and also allows us to accurately segment the audience that we wish to target and just makes everything seamless.

Louise, Performance Marketing Manager at ShapeWays

238% open rate increase

525% click-through rate increase

Results not typical. See averages above.

2021 TrustRadius Awards badge for Best Usability

Easily plan, manage, and refine unique customer experiences

Customers voted Mailchimp first place in best usability among All-in-One Marketing platforms on TrustRadius.


One map, endless possible journeys

Nurture and encourage your customers as they move from prospect to purchase.