Skip to main content

Instagram Content Blocks

by Mailchimp


By clicking Get Started you agree to our additional Marketplace terms. For more details, review our Privacy Policy.

Promote and share your Instagram posts in email campaigns with easy-to-add content blocks.

Connect Instagram to Mailchimp to easily add your photos and social media content to email campaigns. Feature your profile, a single post, or a series of recent posts.

What does it do?

Here are some popular ways to use this integration. Features and functionality vary by plan.

Bring social to more channels

  • Easily include Instagram posts within email campaigns, including full captions, and give more visibility to the entirety of the content you create.

Sync Instagram content to Mailchimp

  • Connect to Instagram Content Blocks in our new email builder to bring your existing social media content into your email campaigns for a consistent, professional-looking campaign that tells your brand story and keeps your audience engaged.

Share your profile

  • Add a block to your email campaigns (or templates) that features your Instagram profile. This makes it easy for your audience to find your account and follow your brand.

Installation and Usage Tips


  • You'll need an Instagram account.
  • You must enable the new email builder to use this app.