Email Marketing for Small Businesses

Create beautiful, branded emails that make you look like a pro

Engage your audience with email marketing. Whether you’re just starting out or you're already a pro, Mailchimp's easy‑to‑use email builder has the tools you need to grow your business.

A woman standing on her emails

It starts with email

Email helps you to learn more about your audience so you can build your brand.

Looks are everything

Our design tools help you look professional — even if you’re just starting out.

More for your money

Studies show that email offers the highest return on your marketing dollars.

Professional email tools built to grow your business

  • Drag‑and‑drop builder

  • Content studio

    Store and manage all your images and files in Mailchimp’s content studio so you can always find what you need for your campaigns.

  • Marketing automations

    Whether you’re checking off your to‑do list with an automated email or using our customer journey tool to build relationships, you can always reach the right person at the right time.

  • Real‑time analytics

    Keep tabs on your campaigns to quickly identify what's working and to make smart decisions moving forward.

  • Transactional Email

    Send fast, personalized transactional emails like order confirmations using API or SMTP, right when your customers need them.

An image of a campaign being created in the campaign builder.

Be yourself in every email

Whether you’re welcoming new contacts or showcasing your products, you can make your business look good in just a few clicks. See how other customers are using Mailchimp to make their emails shine.

  • A thumbnail from an Azalea email
  • A thumbnail of an email sent by Baron Fig
  • A thumbnail of an email sent by Bla Bla
  • A thumbnail of an email sent by East Fork
  • A thumbnail of an email sent by the Daily
Learn about our templates

There’s more to email than beautiful templates

We’ve got lots of features that work hard for your campaigns.

An image of an automated email.

Create meaningful interactions

Connect with your customers and drive growth with email automations. Mailchimp can easily set up single-step automations or build scalable, adaptable customer journeys that reach your customer when they expect to hear from you.

Learn more about your audience

Wish you could know more about what’s working and what’s not? You can. And it’s already part of your Mailchimp account. Keep track of open rates, clicks, and segment data with our built-in analytics tool.

Abstract UI of a custom email address created with Google Workspace

Build trust with a professional email address

Create an email address for your custom domain name with Google Workspace. Plus, you can collaborate with your team using tools like Google Drive, Sheets, and Slides.

Email with product recommendations.

Connect your store

You can connect your online store to Mailchimp to send your customers emails with product recommendations based on stuff they loved and bought before.

Create and send emails from anywhere

Mailchimp’s mobile app allows you to create, edit, and track performance on your email campaigns wherever you are. Plus, our templates are designed to look great on mobile, tablet, and desktop.

Give your email life outside the inbox

Get more eyes on your emails by sharing them on Facebook, Instagram, and Twitter. Mailchimp makes it easy to craft posts for each of your social platforms right from the email builder. Simply add a photo and write your copy, and we’ll share your post once you send your email.

Send emails that get delivered

Our inbox acceptance rates are 96-99%. That’s above the industry standard. While you’re working to get the word out, we’re working to keep your campaigns out of the spam folder.

Man holding crystal basket

Be there for your customers with transactional emails

Create triggered emails like password recoveries or signup confirmations to connect with your customers when they need it.

“The main benefit is that we can make our emails look a lot better than the technical expertise that we have.”

Nick Sapia, chief digital officer of Alps & Meters

See Nick’s story

Trying to decide if Mailchimp is right for you?

See how our email and marketing automation tools stack up against the competition.

Start for free

It’s easy to get started. And it’s free. Two things that are pretty great.

See what else you can do