Digital Content
Check out resources on creating quality content that grabs attention.
How the Happiness Planner Creates More Content in Less Time
Using Mailchimp’s Calendly integration, this e‑commerce business is able to quickly broaden their motivational content offering.
Design Tips
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Favicon Size: Everything You Need to Know About Favicons
Favicons appear as a browser icon and in other locations. Read this post to learn more about best practices regarding favicon sizing.
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8 Blog Design Best Practices Everyone Should Follow
A blog should be at the heart of every company’s website. Learn how to design the best blog to build your customers’ trust.
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Email GIFs: When & How to Use GIFs in Marketing Emails
Learning how to utilize GIFs in emails can bolster your email marketing campaigns. Read this to better understand when to use GIFs in marketing emails.
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How Do You Embed Images In Email? A Guide to Email Imagery
There are a lot of little things to learn in the world of email marketing, but understanding how to embed images in emails is crucial. Explore this email imagery guide and learn more.
Social Media Content Creation
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Create the Best Social Media Calendar–Templates and Tips
If you’re not using a social media calendar template to schedule your posts, there are several reasons to start. Learn the benefits of social calendars, the important elements to include, and more.
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How to Repost on Instagram: 4 Steps & Tips
Reposting on Instagram might be new territory but it's fairly simple once you know how. Use this guide to learn how to repost on stories and your feed.
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How to... build your business' profile on TikTok
Not many social platforms have made quite the impact that TikTok has. As brands continue to innovate on the app, it’s probably about time to touch base on what best practice actually looks like.
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How to... build your business' profile on Pinterest
Pinterest is a lot more than just a virtual corkboard for DIYers and wedding planners. With more active users than Twitter – and more with the intention of making a purchase – it’s a super-relevant platform for brands to focus on.
Email Design & Storytelling with Alps & Meters
Learn how using the drag‑and‑drop feature helps the vintage outerwear company master their messaging.
SEO
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What Is A Subheading and Why Are They Important?
Subheadings are extremely important, yet underutilized in formatting and SEO tools. Learn why you should optimize your subheadings and the best way to go about it.
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6 Simple SEO Tips for Freelancers and Agencies
Improving your business’s search engine ranking means more leads and better business growth.
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What is On-Page SEO Optimization and How to Implement | Mailchimp
Generate more traffic and higher rankings by learning on-page optimization strategies such as keyword-driven URLs, title tags, meta descriptions, and more
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How Search Engines Work and Affect Your Website | Mailchimp
Learn how to create a better SEO strategy by gaining knowledge about search engines, websites, crawling, indexing, and more.
Voice & Tone
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How Vicky Gu Creates Content Users Want to Consume
Founder of food media collective Currant, Vicky Gu is shaping a more equitable food future. Learn about her advice to small business owners and entrepreneurs.
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Content Strategy: Why You Need It and How to Craft It | Mailchimp
Learn how you can use content strategy to reach existing and new customers. Discover the tools and steps to help create your plan.
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Establishing and Maintaining Brand Consistency
In this guide, you’ll learn what brand consistency is, how to achieve it, and why it benefits your business.
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Branding Your Online Business
Branding sets your business apart from competitors. Learn what it is, what goes into it, and how to do it.
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