Digital Content
Check out resources on creating quality content that grabs attention.
How the Happiness Planner Creates More Content in Less Time
Using Mailchimp’s Calendly integration, this e‑commerce business is able to quickly broaden their motivational content offering.
Design Tips
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Padding vs. Margin: Key Differences and When to Use Them
Read this guide to learn the difference between padding vs. margin, when to use padding and margins, and how to use them.
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Who picked this color? Why color theory matters for web design
If you’ve picked colors for a design, you know it can be hard to choose right. Color theory affects web design, but these color picker tools will help you.
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What is Graphic Design?
To understand what graphic design is, you must understand its principles. Check out this guide to the fundamentals of graphic design.
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Website Header Design–Everything Your Business Site Needs
Optimize your website header design to convert more customers. Leverage this guide and to get the most out of your brand's landing pages.
Social Media Content Creation
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How to... spice up your food content
Food and drink marketing can be make or break for restaurants, bars and brands. Here, creative producer Jason Underhill spills the beans on developing an appetizing strategy.
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How to Post on Instagram from a PC: A Step-by-Step Guide
Use this step-by-step guide to learn how to post photos and videos to Instagram from your PC as well as other tips for managing your business's Instagram.
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Create the Best Social Media Calendar–Templates and Tips
If you’re not using a social media calendar template to schedule your posts, there are several reasons to start. Learn the benefits of social calendars, the important elements to include, and more.
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How to Repost on Instagram: 4 Steps & Tips
Reposting on Instagram might be new territory but it's fairly simple once you know how. Use this guide to learn how to repost on stories and your feed.
Email Design & Storytelling with Alps & Meters
Learn how using the drag‑and‑drop feature helps the vintage outerwear company master their messaging.
SEO
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What is a Meta Description? Examples and Tips
Meta descriptions tell searchers what they will find when they click on your website. Here’s how to write a meta description that increases your clicks.
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Website Migration 101: What Website Owner’s Should Know
Website migrations can sound like a vague, confusing task—but it doesn’t have to be! No business remains static, so website migrations are always a good idea for your brand.
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How to Turn Ideas into Blog Names
Writing blog names for businesses is not as easy as it seems. Follow these steps to learn how to craft good blog names that are short, catchy, and unique.
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What Is a Keyword? | Keyword Definition | Mailchimp
Learn what an SEO keyword is, why keywords matter, and how to prioritize your keywords with this guide.
Voice & Tone
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How Vicky Gu Creates Content Users Want to Consume
Founder of food media collective Currant, Vicky Gu is shaping a more equitable food future. Learn about her advice to small business owners and entrepreneurs.
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Content Strategy: Why You Need It and How to Craft It | Mailchimp
Learn how you can use content strategy to reach existing and new customers. Discover the tools and steps to help create your plan.
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Branding Your Online Business
Branding sets your business apart from competitors. Learn what it is, what goes into it, and how to do it.
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Establishing and Maintaining Brand Consistency
In this guide, you’ll learn what brand consistency is, how to achieve it, and why it benefits your business.
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