It’s common for small agencies to struggle with marketing their own businesses. With limited time and budgets, it’s hard to dedicate resources to growing your own client list and industry reputation, even if that’s precisely what you do for other people.
Christine Darby, founder of Collaborada, has made a career of helping small businesses overcome these limitations through the power of 3 important letters: SEO.
Although her work ranges from minor to drastic website-overhauls and consulting for her clients, her years in the industry have helped her realize that optimizing for search can be simple, and small changes can have outsized results.
Most marketing professionals know what search engine optimization is, but it’s easy to overcomplicate the matter. Ultimately, it’s about demonstrating expertise so that the right people discover and hire you.
“My goal is to help small businesses,” says Christine. “Many of the people that I help don't have big budgets. But a tweak or 2 to their site is often enough to get them to their next place.”
Christine shares her 4 top tips for quickly boosting discoverability and conversions for your client’s business or your own.