Try our Standard plan for free!
Find out why customers see up to 24x ROI* using the Standard plan with a risk-free 14-day trial†. Cancel or downgrade to our Essentials or basic Free plans at any time.
Find out why customers see up to 24x ROI* using the Standard plan with a 14-day trial. Cancel or downgrade to our Essentials or basic Free plans at any time.
Get 15% off our Standard plan
Businesses with 10,000+ contacts can save 15% on their first 12 months.† Keep your discount if you change to Premium or Essentials. Cancel or downgrade to our basic Free plan at any time.
Businesses with 10,000+ contacts can save 15% on their first 12 months.† Keep your discount if you change to Premium or Essentials. Cancel or downgrade to our basic Free plan at any time.
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Included
Generative AI features -
Included
Advanced segmentation & reporting -
Included
Enhanced automations -
Included
Custom-coded email templates -
Included
Customizable Popup forms -
Included
Personalized onboarding
Standard
Send up to {numOfSends} emails each month.
Need to manage more than 250,000 contacts? Get in touch to learn about custom plans.
Free for 14 days
Then, starts at $20/month†
per month†
/mo for 12 months
Then, starts at per month†
†
See
Free Trial Terms
.
Overages apply if contact or email send limit is exceeded.
Save 15% on the ultimate expert-assisted platform for growth
Engage your audience and increase sales with 15% off your first 12 months†. Plus, get expert support to help migrate your data and provide strategic guidance—exclusive to the Premium plan.
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Included
Unlimited seats & audiences -
Included
Migration support -
Included
Customer success manager -
Included
Customizable Popup forms -
Included
Priority phone support -
Included
Dedicated onboarding
Larger contact list? Call +1 (800) 330-4838 for custom pricing, annual plans, demos, and more. Contact sales.
Premium
Send up to {numOfSends} emails each month.
Need to manage more than 250,000 contacts? Get in touch to learn about custom plans.
†
See
Offer Terms
.
Overages apply if contact or email send limit is exceeded.
Larger contact list? Call +1 (800) 330-4838 for custom pricing, annual plans, demos, and more. Contact sales.
Why do we recommend Standard?
Our Standard plan has the advanced automations and data-driven optimization tools you need to scale and save time.
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Standard
Best value
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Essentials
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Free
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Key Plan Features
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Starting Price
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$350 USD/mo for 10,000 contacts
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$20 USD/mo for 500 contacts
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$13 USD/mo for 500 contacts
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$0 USD/mo; limit of 500 contacts
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Starting Price
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$350/mo for 10,000 contacts
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$20/mo for 500 contacts
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$13/mo for 500 contacts
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$0/mo; limit of 500 contacts
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Customer Support
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Phone & Priority Support
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24/7 Email & Chat Support
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24/7 Email & Chat Support
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Email support for first 30 days
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Reporting & Analytics
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Included |
Included |
Limited
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Limited
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Automated Customer Journeys
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Up to 200 journey points
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Up to 200 journey points
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Up to 4 journey points
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Not included |
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No additional cost add-on
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No additional cost add-on
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Not included |
Not included |
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Custom-coded Templates
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Included |
Included |
Not included |
Not included |
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Admin
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Monthly Email Sends
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15X contacts
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12X contacts
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10X contacts
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Max of 1,000/mo or 500/day
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Users
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Unlimited
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5 Seats
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3 Seats
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1 Seat
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Audiences
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Unlimited
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5 Audiences
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3 Audiences
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1 Audience
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Role-based Access
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5 Roles
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4 Roles
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2 Roles
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Not included |
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Email Marketing & Segmentation
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Popup Forms
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Included |
Included |
Included |
Included |
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Remove Mailchimp Branding
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Included |
Included |
Included |
Not included |
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A/B Testing
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Included |
Included |
Included |
Not included |
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Dynamic Content
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Included |
Included |
Not included |
Not included |
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Advanced Segmentation
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Included |
Included |
Not included |
Not included |
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Behavioral Targeting
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Included |
Included |
Not included |
Not included |
Work with a trusted industry leader
Basic plans for smaller businesses
Get started with limited features on a 14-day free trial or save 15% for 12 months with 10,000+ contacts on our Essentials plan. If your business has fewer than 500 contacts, try our basic Free plan.
Easily get started with a personalized product tour
An onboarding specialist is here to help you get started with confidence—it’s included with Standard and Premium plans.*
Rates for nonprofits and charities
Mailchimp offers a 15% discount to nonprofits and charities. To request the discount, sign up for a free account, and contact our Billing team with your username and a link to your organization’s website.
Prefer to pay as you go?
Instead of paying a monthly recurring charge, you can buy email credits as needed through our Pay As You Go plan. It's best for infrequent senders.
FAQs
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The free trial of Standard or Essentials lasts for 14 days. For example, if you start your trial on August 29, your trial would end on September 12.
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Yes! You can upgrade or downgrade at any time during your trial. If you upgrade to Premium, you’ll just pay the difference in price between the two plans for the remaining days of your free trial. Downgrades to your monthly plan go into effect at the end of the monthly billing period. You won't receive a refund for previously billed charges, but you’ll retain access to those features until the end of the billing period.
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If you cancel your subscription during the free trial, you won't be charged for any services. You can pause your subscription or delete your Mailchimp account at any time using the Settings tab in Account & Billing.
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Mailchimp will send you reminders with upcoming billing estimates before your trial ends. When the free trial ends, you’ll be charged the then-current monthly fee for the plan you selected.
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SMS marketing is available to Mailchimp users in select markets with a paid marketing plan. After you agree to the terms, submit an SMS Marketing application, and get approved, you can purchase SMS credits from the SMS overview page, the SMS settings page, the SMS editor, or through an email link sent to the primary email address associated with your Mailchimp account.
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Credits are purchased in blocks as an add-on to a paid monthly marketing plan. Credit blocks are automatically re-purchased each month on the account billing date. Unused credits will expire each month and do not roll over. You can add credits as your subscribed SMS audience grows or your sending frequency increases. You can also make a one-time purchase in the middle of a billing cycle if you run out of credits early and want to refill them before your credits renew.
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Yes. If you send emails infrequently and prefer to pay as you go, you can buy email credits as an alternative to a monthly plan.
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You can switch to a new plan at any time by going to the Billing page in your account. Select the plan you’d like to switch to and immediately start using new features.
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We accept all major credit cards, PayPal, and (in select countries) direct debit. We also support transactions in a range of currencies.
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After your Free Trial, if you hit your contact or sending limit, Mailchimp will automatically bill you for your overages. As long as you pay for your overages on time, we will not stop your campaigns or pause your account. In addition, if your audience size grows to (or email sends reach) the point where it would be more cost effective for you to be in a different contact tier during your Free Trial, Mailchimp may upgrade your contact tier so you are in a more economical tier when billing begins.
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We do indeed. If you have more than 200,000 contacts, we have a high-volume plan that can meet your needs.
*Disclaimers
- #1 AI-powered email marketing platform: Based on December 2023 publicly available data on number of customers of competitors that also advertise using AI to enhance their email marketing and automation products and services.
- #1 email marketing and automation platform: Mailchimp is the #1 email marketing and automation platform based on December 2023 publicly available data on competitors' number of customers.
- 24X ROI Standard Plan: Based on all e-commerce revenue attributable to Standard plan users’ Mailchimp campaigns from April 2023 to April 2024.
- SMS Marketing: SMS is available as an add-on to paid plans in select countries. Application and agreement to terms is required before purchasing credits. Messages can only be delivered to contacts in the country selected. Australia messaging available only for contacts with +61 country code. SMS credits are added to your account after purchase and approval. Credits are issued monthly and unused credits expire and do not roll over. MMS only available for Standard and Premium plans sending to US and Canada contacts. Pricing varies. Click here for details.
- Intuit Assist: Intuit Assist functionality (beta) is available to certain users with Premium, Standard and Legacy plans in select countries in English only. Access to Intuit Assist is available at no additional cost at this time. Pricing, terms, conditions, special features and service options are subject to change without notice. Availability of features and functionality varies by plan type. Features may be broadly available soon but represents no obligation and should not be relied on in making a purchasing decision. For details, please view Mailchimp’s various plans and pricing.
- Personalized onboarding: Onboarding services differ per plan and are available for new or upgraded users with a Standard or Premium plan for the first 90 days after account creation or upgrade. Onboarding services are currently offered in English, Spanish and Portuguese for Premium plans, and in English for Standard plans.
- Premium Migration Services: Premium Migration Services are available for certain new to Mailchimp Premium plan account holders in select countries that contact Sales to sign up for Mailchimp and discuss migration needs. Services available for the first 30 days after account creation. Eligibility and agreement to terms is required. See terms for details.
- Customer Success Management: Customer Success is included with select custom plans that spend at least $299 per month with Mailchimp, All calls with the Mailchimp customer success team are currently only available in English. Translation into select languages upon request.
- Phone support: All calls with the Mailchimp support team are currently only available in English.
- Custom Premium pricing: For users with more than 250,000 contacts, several plan options are available to align monthly email limits to your marketing needs. Please contact sales for further details and pricing.
- Premium Free Trial: For qualified new customers, a 1-month free trial of the Premium plan is available. Please contact sales for further details.
- Annual Plans: For Premium and Standard 10,000+ contact plans, annual plans are available. Contact sales to learn about pricing and eligibility.
- Up to 7x more orders: Up to 7x more orders with Customer Journey Builder automations generated through users' connected stores versus when they used bulk emails for Jan 1 2022 - Jul 1 2023 period. Features and functionality of CJB varies by plan.
- Up to 141% more revenue: Up to 141% more revenue for users' connected stores using predictive segmented emails versus non-predictive segmented emails for Jan 1 2022–Jul 1 2023 period. Standard and Premium plans only.
- 58% Higher Click Rate: Based on US users who sent both email and SMS campaigns compared to users who sent only email campaigns from 8/1/23 to 5/14/24.
- 16x SMS ROI: Based on U.S. SMS users’ e-commerce revenue attributable to SMS campaigns within 90 days of launch during September 2023 through April 2024.
- Popup forms (beta): Very limited availability to new and existing Mailchimp users and on web browsers only. Features may be more broadly available soon, but represents no obligation and should not be relied on in making a purchasing decision. Availability of features and functionality varies by plan type. For details, view plans and pricing.
- Availability of features and functionality varies by plan type. For details, view plans and pricing.