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Try our Standard plan for free!

Find out why customers see up to 24x ROI* using the Standard plan with a 14-day trial. Cancel or downgrade to our Essentials or basic Free plans at any time.
Find out why customers see up to 24x ROI* using the Standard plan with a 14-day trial. Cancel or downgrade to our Essentials or basic Free plans at any time.
  • Included

    Generative AI features
  • Included

    Advanced segmentation & reporting
  • Included

    Enhanced automations
  • Included

    Custom-coded email templates
  • Included

    Data-driven optimization tools
  • Included

    Personalized onboarding

Standard

Send up to {numOfSends} emails each month.

Need to manage more than 250,000 contacts?
Get in touch to learn about custom plans.

Starts at

Free for 14 days

Then, starts at $20 per month*

 
/month*
*
See Free Trial Terms

Overages apply if contact or email send limit is exceeded.

Learn more

The ultimate expert-assisted platform for growth at scale

Get our most comprehensive tools to engage your audience and increase sales, with the dedicated support of experts to migrate your data, provide strategic guidance, and more—exclusive to the Premium plan.

Get our most comprehensive tools to engage your audience and increase sales, with the dedicated support of experts to migrate your data, provide strategic guidance, and more—exclusive to the Premium plan.

  • Included

    Unlimited seats & audiences
  • Included

    Migration support
  • Included

    Customer success manager
  • Included

    Priority phone support
  • Included

    Dedicated onboarding



Free trial available for large list sizes. Call +1 (800) 330-4838 or contact sales.

Premium

Send up to {numOfSends} emails each month.

Need to manage more than 250,000 contacts?
Get in touch to learn about custom plans.

Starts at

 

$350 per month*

*Overages apply if contact or email send limit is exceeded.

Learn more



Free trial available for large list sizes. Call +1 (800) 330-4838 or contact sales.

Why do we recommend Standard?

Our Standard plan has the advanced automations and data-driven optimization tools you need to scale and save time.

Premium
Standard Best value
Key Plan Features
Starting Price
$350/mo for 10,000 contacts
$20/mo for 500 contacts
$13/mo for 500 contacts
$0/mo; limit of 500 contacts
Customer Support
Phone & Priority Support
24/7 Email & Chat Support
24/7 Email & Chat Support
Email support for first 30 days
Reporting & Analytics

Included

Included

Limited
Limited
Automated Customer Journeys
Up to 200 journey points
Up to 200 journey points
Up to 4 journey points

Not included

Generative AI Features Beta
No additional cost add-on
No additional cost add-on

Not included

Not included

Custom-coded Templates

Included

Included

Not included

Not included

Admin
Monthly Email Sends
15X contacts
12X contacts
10X contacts
Max of 1,000/mo or 500/day
Users
Unlimited
5 Seats
3 Seats
1 Seat
Audiences
Unlimited
5 Audiences
3 Audiences
1 Audience
Role-based Access
5 Roles
4 Roles
2 Roles

Not included

Email Marketing & Segmentation
Forms & Landing Pages

Included

Included

Included

Included

Remove Mailchimp Branding

Included

Included

Included

Not included

A/B Testing

Included

Included

Included

Not included

Dynamic Content

Included

Included

Not included

Not included

Advanced Segmentation

Included

Included

Not included

Not included

Behavioral Targeting

Included

Included

Not included

Not included

Work with a trusted industry leader

  • TrustRadius Top Rated 2024
  • TrustRadius Buyer's Choice 2025
  • Best Support Mid-Market Fall 2024
  • Momentum Leader Fall 2024

Basic plans for smaller businesses

Get started with limited features on a 14-day trial of our Essentials plan. If your business has fewer than 500 contacts, try our basic Free plan.

Easily get started with a personalized product tour

An onboarding specialist is here to help you get started with confidence—it’s included with Standard and Premium plans.*

Image to be shown for onboarding awareness module on the pricing page

Rates for nonprofits and charities

Mailchimp offers a 15% discount to nonprofits and charities. To request the discount, sign up for a free account, and contact our Billing team with your username and a link to your organization’s website.

Prefer to pay as you go?

Instead of paying a monthly recurring charge, you can buy email credits as needed through our Pay As You Go plan. It's best for infrequent senders.

FAQs

  • The free trial of Standard or Essentials lasts for 14 days. For example, if you start your trial on August 29, your trial would end on September 12.

  • Yes! You can upgrade or downgrade at any time during your trial. If you upgrade to Premium, you’ll just pay the difference in price between the two plans for the remaining days of your free trial. Downgrades to your monthly plan go into effect at the end of the monthly billing period. You won't receive a refund for previously billed charges, but you’ll retain access to those features until the end of the billing period.

  • If you cancel your subscription during the free trial, you won't be charged for any services. You can pause your subscription or delete your Mailchimp account at any time using the Settings tab in Account & Billing.

  • Mailchimp will send you reminders with upcoming billing estimates before your trial ends. When the free trial ends, you’ll be charged the then-current monthly fee for the plan you selected.

  • SMS marketing is available to Mailchimp users in select markets with a paid marketing plan. After you agree to the terms, submit an SMS Marketing application, and get approved, you can purchase SMS credits from the SMS overview page, the SMS settings page, the SMS editor, or through an email link sent to the primary email address associated with your Mailchimp account.

  • Credits are purchased in blocks as an add-on to a paid monthly marketing plan. Credit blocks are automatically re-purchased each month on the account billing date. Unused credits will expire each month and do not roll over. You can add credits as your subscribed SMS audience grows or your sending frequency increases. You can also make a one-time purchase in the middle of a billing cycle if you run out of credits early and want to refill them before your credits renew.

  • Yes. If you send emails infrequently and prefer to pay as you go, you can buy email credits as an alternative to a monthly plan.

  • You can switch to a new plan at any time by going to the Billing page in your account. Select the plan you’d like to switch to and immediately start using new features.

  • We accept all major credit cards, PayPal, and (in select countries) direct debit. We also support transactions in a range of currencies.

  • After your Free Trial, if you hit your contact or sending limit, Mailchimp will automatically bill you for your overages. As long as you pay for your overages on time, we will not stop your campaigns or pause your account. In addition, if your audience size grows to (or email sends reach) the point where it would be more cost effective for you to be in a different contact tier during your Free Trial, Mailchimp may upgrade your contact tier so you are in a more economical tier when billing begins.

  • We do indeed. If you have more than 200,000 contacts, we have a high-volume plan that can meet your needs.