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Try the Standard or Essentials plan risk free for 1 month. Switch plans or cancel any time. Trial Terms
Not sure which plan is for you?Take our short quiz to save the guesswork and allow us to personalize our recommendations for you. Take our short quiz to save the guesswork and allow us to personalize our recommendations for you. |
Recommended Mailchimp Recommends PremiumScale fast with dedicated onboarding, unlimited contacts, and priority support; built for teams. $350 *Overages apply if contact or email send limit is exceeded. Learn more |
Recommended Mailchimp Recommends StandardSell even more with personalization, optimization tools, and enhanced automations. $20 |
Recommended Mailchimp Recommends EssentialsSend the right content at the right time with testing and scheduling features. $13 |
Recommended Mailchimp Recommends FreeEasily create email campaigns and learn more about your customers $0 *Sending will be paused if contact or email send limit is exceeded. Learn more |
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*Overages apply if contact or email send limit is exceeded. Learn more |
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Not sure which plan is for you?
Take our short quiz to save the guesswork and allow us to personalize our recommendations for you.
Take our short quiz to save the guesswork and allow us to personalize our recommendations for you.
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SMS Marketing
New!
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SMS and MMS add-on
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SMS and MMS add-on
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SMS add-on
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Not included |
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Monthly Email Sends
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150,000
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6,000
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5,000
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1,000
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Users
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Unlimited
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5 Seats
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3 Seats
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1 Seat
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Audiences
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Unlimited
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5 Audiences
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3 Audiences
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1 Audience
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Customer Support
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Phone & Priority Support
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24/7 Email & Chat Support
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24/7 Email & Chat Support
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Email support for first 30 days
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Pre-built Email Templates
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Included |
Included |
Included |
Limited
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300+ Integrations
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Included |
Included |
Included |
Included |
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Reporting & Analytics
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Included |
Included |
Limited
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Limited
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Forms & Landing Pages
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Included |
Included |
Included |
Included |
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Creative Assistant
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Included |
Included |
Limited
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Limited
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Personalized Onboarding
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4 Sessions
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1 Session
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1 Session
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Not included |
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Role-based Access
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5 Roles
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4 Roles
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2 Roles
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Not included |
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Remove Mailchimp Branding
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Included |
Included |
Included |
Not included |
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A/B Testing
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Included |
Included |
Included |
Not included |
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Email Scheduling
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Included |
Included |
Included |
Not included |
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Automated Customer Journeys
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Up to 200 journey points
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Up to 200 journey points
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Up to 4 journey points
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Not included |
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Custom-Coded Templates
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Included |
Included |
Not included |
Not included |
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Send Time Optimization
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Included |
Included |
Not included |
Not included |
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Predictive Segmentation
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Included |
Included |
Not included |
Not included |
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Content Optimizer
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Included |
Included |
Not included |
Not included |
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Dynamic Content
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Included |
Included |
Not included |
Not included |
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Campaign Manager
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Included |
Included |
Not included |
Not included |
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Multivariate Testing
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Included |
Included |
Not included |
Not included |
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Comparative Reporting
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Included |
Included |
Not included |
Not included |
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Advanced Segmentation
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Included |
Included |
Not included |
Not included |
| About Premium | About Standard | About Essentials | About Free |
SMS & email are better together
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Use SMS and MMS messaging to engage directly with customers—seamlessly integrated with your email, automations, and social campaigns.
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Boost your sales and target customers with personalized messaging and automated discounts—delivered at the right time, wherever they are.
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SMS credits start at just $20/mo as an add-on to any paid Marketing plan—with the flexibility to add, remove, or cancel at any time.
Easily get started with a personalized product tour
An onboarding specialist is here to help you get started with confidence—it’s included with a paid plan.*
Not sure which plan to pick?
Let us do the hard work so that you can focus on the stuff that matters most. It will only take a couple minutes.
Rates for nonprofits and charities
Mailchimp offers a 15% discount to nonprofits and charities. To request the discount, sign up for a free account, and contact our Billing team with your username and a link to your organization’s website.
Prefer to pay as you go?
Instead of paying a monthly recurring charge, you can buy email credits as needed through our Pay As You Go plan. It's best for infrequent senders.
FAQs
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SMS marketing is available to Mailchimp users in the United States with a paid marketing plan, and credit packages start at $20/mo. After you agree to the terms, submit an SMS Marketing application, and get approved, you can purchase SMS credits from the SMS overview page, the SMS settings page, the SMS editor, or through an email link sent to the primary email address associated with your Mailchimp account.
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Credits are purchased in blocks as an add-on to a paid monthly marketing plan. Credit blocks are automatically re-purchased each month on the account billing date. Unused credits will expire each month and do not roll over. You can add credits as your subscribed SMS audience grows or your sending frequency increases. You can also make a one-time purchase in the middle of a billing cycle if you run out of credits early and want to refill them before your credits renew.
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Yes. If you send emails infrequently and prefer to pay as you go, you can buy email credits as an alternative to a monthly plan.
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You can switch to a new plan at any time by going to the Billing page in your account. Select the plan you’d like to switch to and immediately start using new features.
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We accept all major credit cards, PayPal, and (in select countries) direct debit. We also support transactions in a range of currencies.
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Mailchimp will automatically bill you for your overages. As long as you pay for your overages on time, we will not stop your campaigns or pause your account.
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We do indeed. If you have more than 200,000 contacts, we have a high-volume plan that can meet your needs.
Work with a trusted industry leader
*Disclaimers
- Mailchimp is the #1 email marketing and automation brand based on competitor brands' publicly available data on worldwide numbers of customers in 2021 / 2022.
- SMS is available as an add-on to US paid plans only and SMS credits are added to your account after purchase. Application and agreement to terms is required before purchasing credits. Credits are issued monthly and unused credits expire and do not roll over. Pricing varies. MMS is only available on Premium and Essential plans. See terms for details.
- Onboarding services differ per plan and are available for new or upgraded users with a paid plan for the first 30 days after account creation or upgrade.
- Availability of features and functionality varies by plan type. For details, view plans and pricing.
- All calls with the Mailchimp support team are currently only available in English.
- Up to 7x more orders through users' connected stores versus when they used bulk emails for Jan 1 2022–Jul 1 2023 period. Features and functionality of CJB varies by plan.
- 141% more revenue for users' connected stores using predictive segmented emails versus non-predictive segmented emails for Jan 1 2022–Jul 1 2023 period. Standard and Premium plans only.