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Get started today for just $1

Find out why customers see up to 24x ROI* using our Standard plan with a risk-free, 1-month trial for just $1. Or, try the Essentials plan for the same low price. Cancel or downgrade to a Free plan at any time.

  • Included

    Generative AI features
  • Included

    Advanced segmentation & reporting
  • Included

    Enhanced automations
  • Included

    Custom-coded email templates
  • Included

    Data-driven optimization tools
  • Included

    Personalized onboarding

Standard

Send up to {numOfSends} emails each month.

Free Trial available for large list sizes

*
See Offer Terms

*Overages apply if contact or email send limit is exceeded.

Learn more

The ultimate expert-assisted platform for growth at scale

Get our most comprehensive tools to engage your audience and increase sales, with the dedicated support of experts to migrate your data, provide strategic guidance, and more—exclusive to the Premium plan.

Get our most comprehensive tools to engage your audience and increase sales, with the dedicated support of experts to migrate your data, provide strategic guidance, and more—exclusive to the Premium plan.

  • Included

    Unlimited seats & audiences
  • Included

    Migration support
  • Included

    Customer success manager
  • Included

    Priority phone support
  • Included

    Dedicated onboarding



Free trial available for large list sizes. Call +1 (800) 330-4838 or contact sales.

Premium

Send up to {numOfSends} emails each month.

Free Trial available for large list sizes

*Overages apply if contact or email send limit is exceeded.

Learn more



Free trial available for large list sizes. Call +1 (800) 330-4838 or contact sales.

Why do we recommend Standard?

Our Standard plan has the advanced automations and data-driven optimization tools you need to scale and save time.

Premium
Standard Best value
Essentials
Free
Key Plan Features
Starting Price
$350/mo for 10,000 contacts
$20/mo for 500 contacts
$13/mo for 500 contacts
$0/mo; limit of 500 contacts
Customer Support
Phone & Priority Support
24/7 Email & Chat Support
24/7 Email & Chat Support
Email support for first 30 days
Reporting & Analytics

Included

Included

Limited
Limited
Automated Customer Journeys
Up to 200 journey points
Up to 200 journey points
Up to 4 journey points

Not included

Generative AI Features Beta
No additional cost add-on
No additional cost add-on

Not included

Not included

Custom-coded Templates

Included

Included

Not included

Not included

Admin
Monthly Email Sends
15X contacts
12X contacts
10X contacts
Max of 1,000/mo or 500/day
Users
Unlimited
5 Seats
3 Seats
1 Seat
Audiences
Unlimited
5 Audiences
3 Audiences
1 Audience
Role-based Access
5 Roles
4 Roles
2 Roles

Not included

Email Marketing & Segmentation
Forms & Landing Pages

Included

Included

Included

Included

Remove Mailchimp Branding

Included

Included

Included

Not included

A/B Testing

Included

Included

Included

Not included

Dynamic Content

Included

Included

Not included

Not included

Advanced Segmentation

Included

Included

Not included

Not included

Behavioral Targeting

Included

Included

Not included

Not included

Basic plans for smaller businesses

Try Essentials to get started with limited features. Right now, your first month is just $1. Fewer than 500 contacts? Consider our basic Free plan.

Work with a trusted industry leader

Switch to Mailchimp with expert migration services

Minimize downtime and data gaps, import your audience, and connect your integrations. Our exclusive migration service is tailored to meet the needs of customers on our Premium plan.*

Easily get started with a personalized product tour

An onboarding specialist is here to help you get started with confidence—it’s included with Standard and Premium plans.*

Image to be shown for onboarding awareness module on the pricing page

Rates for nonprofits and charities

Mailchimp offers a 15% discount to nonprofits and charities. To request the discount, sign up for a free account, and contact our Billing team with your username and a link to your organization’s website.

Prefer to pay as you go?

Instead of paying a monthly recurring charge, you can buy email credits as needed through our Pay As You Go plan. It's best for infrequent senders.

FAQs

  • SMS marketing is available to Mailchimp users in the United States and United Kingdom with a paid marketing plan. After you agree to the terms, submit an SMS Marketing application, and get approved, you can purchase SMS credits from the SMS overview page, the SMS settings page, the SMS editor, or through an email link sent to the primary email address associated with your Mailchimp account.

  • Credits are purchased in blocks as an add-on to a paid monthly marketing plan. Credit blocks are automatically re-purchased each month on the account billing date. Unused credits will expire each month and do not roll over. You can add credits as your subscribed SMS audience grows or your sending frequency increases. You can also make a one-time purchase in the middle of a billing cycle if you run out of credits early and want to refill them before your credits renew.

  • Yes. If you send emails infrequently and prefer to pay as you go, you can buy email credits as an alternative to a monthly plan.

  • You can switch to a new plan at any time by going to the Billing page in your account. Select the plan you’d like to switch to and immediately start using new features.

  • We accept all major credit cards, PayPal, and (in select countries) direct debit. We also support transactions in a range of currencies.

  • After your Free Trial, if you hit your contact or sending limit, Mailchimp will automatically bill you for your overages. As long as you pay for your overages on time, we will not stop your campaigns or pause your account. In addition, if your audience size grows to (or email sends reach) the point where it would be more cost effective for you to be in a different contact tier during your Free Trial, Mailchimp may upgrade your contact tier so you are in a more economical tier when billing begins.

  • We do indeed. If you have more than 200,000 contacts, we have a high-volume plan that can meet your needs.