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What’s in each plan?

Table that shows the cost of Mailchimp's four pricing plans and the top features available in each: the free plan, the Essentials plan starting at $13 a month, the Standard plan starting at $20 a month, and the Premium plan starting at $350 a month.

Best value

Best value



Best value

Best value



Best value

Best value



Best value

Best value




For marketers who want to build relationships and grow sales with more email sends, customized branding, and 24/7 support.

Email & automations

Reach customers, save time, and scale your marketing with automations.

Audience features

Grow and nurture your contacts with more personalization.

Marketing platform

Multichannel tools to find new leads and grow your business, all from one place.

Brand tools

Smart design and content tools to build a brand that feels like you.

Also included in Essentials

  • 24/7 support

    Award-winning email and chat support, plus our Knowledge Base and Marketing Glossary.

    About support
  • Smart tools

    Data-driven features to help you create better content, predict who to target, and know what to do next.

    About smart tools
  • 250+ App integrations

    Connect your favorite apps and web services to save time and do more with your marketing.

    See the list
  • Surveys

    Easily and quickly gather feedback, then use it to strengthen your marketing.

    About surveys
  • Mobile app

    Manage your account, add contacts, and send campaigns from anywhere.

    Download the app
  • A/B Testing

    Test different subject lines, design, content, and send-times so you can learn what works best for your audience.

    About A/B Testing


  • The free trial of Standard or Essentials lasts for 1 month. Mailchimp plans are billed monthly on the same day of the month. For example, if you start your trial on August 29, your trial would end on September 29.

  • Yes! You can upgrade or downgrade at any time during your trial. If you upgrade to Premium, you’ll just pay the difference in price between the two plans for the remaining days of your free trial. Downgrades to your monthly plan go into effect at the end of the monthly billing period. You won't receive a refund for previously billed charges, but you’ll retain access to those features until the end of the billing period.

  • If you cancel your subscription during the free trial, you won't be charged for any services. You can pause your subscription or delete your Mailchimp account at any time using the Settings tab in Account & Billing.

  • Mailchimp will send you reminders with upcoming billing estimates before your trial ends. When the free trial ends, you’ll be charged the then-current monthly fee for the plan you selected.

  • SMS marketing is available to Mailchimp users in the United States with a paid marketing plan, and credit packages start at $20/mo. After you agree to the terms, submit an SMS Marketing application, and get approved, you can purchase SMS credits from the SMS overview page, the SMS settings page, the SMS editor, or through an email link sent to the primary email address associated with your Mailchimp account.

  • Credits are purchased in blocks as an add-on to a paid monthly marketing plan. Credit blocks are automatically re-purchased each month on the account billing date. Unused credits will expire each month and do not roll over. You can add credits as your subscribed SMS audience grows or your sending frequency increases. You can also make a one-time purchase in the middle of a billing cycle if you run out of credits early and want to refill them before your credits renew.

  • Yes. If you send emails infrequently and prefer to pay as you go, you can buy email credits as an alternative to a monthly plan.

  • You can switch to a new plan at any time by going to the Billing page in your account. Select the plan you’d like to switch to and immediately start using new features.

  • We accept all major credit cards, PayPal, and (in select countries) direct debit. We also support transactions in a range of currencies.

  • Mailchimp will automatically bill you for your overages. As long as you pay for your overages on time, we will not stop your campaigns or pause your account.

  • We do indeed. If you have more than 200,000 contacts, we have a high-volume plan that can meet your needs.