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What’s in each plan?

Table that shows the cost of Mailchimp's four pricing plans and the top features available in each: the free plan, the Essentials plan starting at $13 a month, the Standard plan starting at $20 a month, and the Premium plan starting at $350 a month.

Best value

Best value

Recommended

Mailchimp Recommends

Premium

+1 (800) 330-4838
Contact Sales

$350

Buy Now Buy Now

Best value

Best value

Recommended

Mailchimp Recommends

Standard

$20

Sign Up Free Free Trial

Best value

Best value

Recommended

Mailchimp Recommends

Essentials

$13

Sign Up Free Free Trial

Best value

Best value

Recommended

Mailchimp Recommends

Free

$0

Sign Up Free Sign Up
*
See Free Trial Terms

*Price is also subject to additional overage charges. Free includes up to 500 contacts, with 1,000 sends per month and a daily limit of 500. Monthly send limit is 10x for Essentials, 12x for Standard, and 15x for Premium, as multiplied by your specific plan’s contact limit.

Essentials

For marketers who want to build relationships and grow sales with more email sends, customized branding, and 24/7 support.

Email & automations

Reach customers, save time, and scale your marketing with automations.

Audience features

Grow and nurture your contacts with more personalization.

Marketing platform

Multichannel tools to find new leads and grow your business, all from one place.

Brand tools

Smart design and content tools to build a brand that feels like you.

Also included in Essentials

  • 24/7 support

    Award-winning email and chat support, plus our Knowledge Base and Marketing Glossary.

    About support

  • Smart tools

    Data-driven features to help you create better content, predict who to target, and know what to do next.

    About smart tools

  • 250+ App integrations

    Connect your favorite apps and web services to save time and do more with your marketing.

    See the list

  • Surveys

    Easily and quickly gather feedback, then use it to strengthen your marketing.

    About surveys

  • Mobile app

    Manage your account, add contacts, and send campaigns from anywhere.

    Download the app

  • A/B Testing

    Test different subject lines, design, content, and send-times so you can learn what works best for your audience.

    About A/B Testing

FAQs

  • The free trial of Standard or Essentials lasts for 1 month. Mailchimp plans are billed monthly on the same day of the month. For example, if you start your trial on August 29, your trial would end on September 29.

  • Yes! You can upgrade or downgrade at any time during your trial. If you upgrade to Premium, you’ll just pay the difference in price between the two plans for the remaining days of your free trial. Downgrades to your monthly plan go into effect at the end of the monthly billing period. You won't receive a refund for previously billed charges, but you’ll retain access to those features until the end of the billing period.

  • If you cancel your subscription during the free trial, you won't be charged for any services. You can pause your subscription or delete your Mailchimp account at any time using the Settings tab in Account & Billing.

  • Mailchimp will send you reminders with upcoming billing estimates before your trial ends. When the free trial ends, you’ll be charged the then-current monthly fee for the plan you selected.

  • SMS marketing is available to Mailchimp users in the United States, United Kingdom, Canada, and Australia with a paid marketing plan. After you agree to the terms, submit an SMS Marketing application, and get approved, you can purchase SMS credits from the SMS overview page, the SMS settings page, the SMS editor, or through an email link sent to the primary email address associated with your Mailchimp account.

    Learn more about SMS marketing

  • Credits are purchased in blocks as an add-on to a paid monthly marketing plan. Credit blocks are automatically re-purchased each month on the account billing date. Unused credits will expire each month and do not roll over. You can add credits as your subscribed SMS audience grows or your sending frequency increases. You can also make a one-time purchase in the middle of a billing cycle if you run out of credits early and want to refill them before your credits renew.

    Learn more about SMS marketing credits

  • Yes. If you send emails infrequently and prefer to pay as you go, you can buy email credits as an alternative to a monthly plan.

    See how it works

  • You can switch to a new plan at any time by going to the Billing page in your account. Select the plan you’d like to switch to and immediately start using new features.

  • We accept all major credit cards, PayPal, and (in select countries) direct debit. We also support transactions in a range of currencies.

  • After your Free Trial, if you hit your contact or sending limit, Mailchimp will automatically bill you for your overages. As long as you pay for your overages on time, we will not stop your campaigns or pause your account. In addition, if your audience size grows to (or email sends reach) the point where it would be more cost effective for you to be in a different contact tier during your Free Trial, Mailchimp may upgrade your contact tier so you are in a more economical tier when billing begins.

  • We do indeed. If you have more than 200,000 contacts, we have a high-volume plan that can meet your needs.

    Contact us for pricing

*Disclaimers

  1. #1 AI-powered email marketing platform: Based on December 2023 publicly available data on number of customers of competitors that also advertise using AI to enhance their email marketing and automation products and services.
  2. #1 email marketing and automation platform: Mailchimp is the #1 email marketing and automation platform based on December 2023 publicly available data on competitors' number of customers.
  3. 24X ROI Standard Plan: Based on all e-commerce revenue attributable to Standard plan users’ Mailchimp campaigns from April 2023 to April 2024.
  4. SMS Marketing: SMS is available as an add-on to US, UK, Canada, or Australia paid plans only. Application and agreement to terms is required before purchasing credits. Messages can only be delivered to contacts in the country selected. Australia messaging available only for contacts with +61 country code. SMS credits are added to your account after purchase and approval. Credits are issued monthly and unused credits expire and do not roll over. MMS only available for Standard and Premium plans sending to US or Canada contacts. Pricing varies. See terms for details.
  5. Intuit Assist: Intuit Assist functionality (beta) is available to certain users with Premium, Standard and Legacy plans in select countries in English only. Access to Intuit Assist is available at no additional cost at this time. Pricing, terms, conditions, special features and service options are subject to change without notice. Availability of features and functionality varies by plan type. Features may be broadly available soon but represents no obligation and should not be relied on in making a purchasing decision. For details, please view Mailchimp’s various plans and pricing.
  6. Personalized onboarding: Onboarding services differ per plan and are available for new or upgraded users with a Standard or Premium plan for the first 90 days after account creation or upgrade. Onboarding services are currently offered in English, Spanish and Portuguese for Premium plans, and in English for Standard plans.
  7. Premium Migration Services: Premium Migration Services are available for certain new to Mailchimp Premium plan account holders in select countries that contact Sales to sign up for Mailchimp and discuss migration needs. Services available for the first 30 days after account creation. Eligibility and agreement to terms is required. See terms for details.
  8. Customer Success Management: Customer Success is included with select custom plans that spend at least $299 per month with Mailchimp, All calls with the Mailchimp customer success team are currently only available in English. Translation into select languages upon request.
  9. Phone support: All calls with the Mailchimp support team are currently only available in English.
  10. Custom Premium pricing: For users with more than 250,000 contacts, several plan options are available to align monthly email limits to your marketing needs. Please contact sales for further details and pricing.
  11. Up to 7x more orders: Up to 7x more orders with Customer Journey Builder automations generated through users' connected stores versus when they used bulk emails for Jan 1 2022 - Jul 1 2023 period. Features and functionality of CJB varies by plan.
  12. Up to 141% more revenue: Up to 141% more revenue for users' connected stores using predictive segmented emails versus non-predictive segmented emails for Jan 1 2022–Jul 1 2023 period. Standard and Premium plans only.
  13. 58% Higher Click Rate: Based on US users who sent both email and SMS campaigns compared to users who sent only email campaigns from 8/1/23 to 5/14/24.
  14. 16x SMS ROI: Based on U.S. SMS users’ e-commerce revenue attributable to SMS campaigns within 90 days of launch during September 2023 through April 2024.
  15. Availability of features and functionality varies by plan type. For details, view plans and pricing.