Looking for help with your list?
Mailchimp lists are now called audiences. They include the same data and functionality as before, along with valuable new insights about your contacts. As we introduce this change over time, you’ll notice fewer places where we still say list. Learn more about this change.
Mailchimp offers three pricing plans: Forever Free, Monthly, and Pay As You Go. Whether you're just starting out, growing your business, or already working with a large number of contacts, we have an option designed to fit your needs.
Explore each plan type to determine which one is best for you and your business. We also offer a selection of paid add-ons, including Mailchimp Pro, a suite of our most advanced features.
In this article, you'll learn about our different pricing plans, features, and add-ons.
Find the Right Plan
Mailchimp bills based on use, so consider the size of your audience, your email sending frequency, and what features matter most to you when you choose your plan type. You can change or pause your plan at any time, but you can only downgrade from a paid plan to the Forever Free Plan once over the life of your account.
When you create an account with Mailchimp, you'll automatically start on our no-cost Forever Free Plan. It's ideal for beginners who want to grow their audience and create campaigns while testing out Mailchimp's powerful, built-in tools and features. You can send up to 12,000 emails per month and have up to 2,000 total subscribed contacts.
Mailchimp's Monthly Plan is designed for frequent senders who have more than 2,000 subscribed contacts, or who want to use paid features to better engage their contacts. Pricing tiers are based on the number of subscribed contacts in your account, up to 52,000. After you surpass that number, we'll factor your monthly email campaign sends into your payment as well. Non-subscribed and unsubscribed transactional recipients will count toward your monthly bill if you've sent to them in the past 30 days.
Pay As You Go
The Pay As You Go Plan works best for infrequent or inconsistent senders, such as users who send quarterly newsletters or promote seasonal events. It operates on non-expiring email credits that you purchase to cover your sending needs, and gives you access to the same paid features as the Monthly Plan. Transactional sends to non-subscribed and unsubscribed contacts will count toward your monthly bill.
Compare Subscribed Contacts and Sends
|Forever Free||Monthly||High-Volume Monthly||Pay As You Go|
|Subscribed contacts||Up to 2,000||Up to 52,000||52,001+||Unlimited|
|Sends||12,000/month; 2,000/per 24 hours||Unlimited||Varies by pricing tier||One send per credit|
Explore Paid Add-Ons
Mailchimp offers paid add-ons, like these, for users who want to supplement their plan with additional features.
Mailchimp Pro is suite of advanced features you can add to any Mailchimp account for a flat monthly fee of $199.00 (USD). These features include Multivariate Testing, Compliance and Delivery Insights, and the ability to stop delivery on certain sent email campaigns.
Mandrill is a powerful transactional email platform built by Mailchimp. Use it to send personalized, one-to-one e-commerce emails, and automated transactional emails like password resets, order confirmations, and welcome messages.
Mandrill is available as a paid add-on for Monthly Plans. If you use Mailchimp Pro and Mandrill together, we'll give you a limited number of complimentary Mandrill sends per month.
Social Profiles gathers data on your subscribers that's publicly available on social networks. Use this information to send targeted emails by subscriber age, gender, or which social networks they use. Social Profiles is available to add on to paid accounts, and pricing is based on your subscriber count.
Please note that quoted prices don't include sales or other transaction-based taxes of any kind.