About Mailchimp Pricing Plans

Mailchimp offers several pricing plans to get your business up and running. Whether you're starting out, growing your business online, or already working with a large number of contacts, we have an option that fits your marketing and business needs.

Choose a monthly Marketing plan, a Websites & Commerce plan, or both. We also offer a Pay As You Go alternative, as well as add-on features to supplement your plan. Estimate your costs on our pricing page.

In this article, you'll learn about Mailchimp’s pricing plans.

Definitions

Here are some terms you’ll see when selecting a plan. Understanding these terms will help you choose the pricing plan that’s best for your unique needs.

Contact
An individual member of your audience. Subscribed, unsubscribed, and non-subscribed contacts are included in your contact count.
About Your Contacts

Contact count
The number of contacts you store across all of your audiences in Mailchimp. Your maximum contact count affects the price of your plan. Archived, cleaned, and deleted contacts do not count toward the price of your marketing plan.

Send
A term we use to measure the number of email campaigns you send. Each email sent to an individual contact counts as 1 send. For example, 1 campaign sent to 500 contacts equals 500 sends. Test and transactional emails count toward your monthly sending limit.

Seats
The available number of individual users who have access to your account. The number and access level of seats depends on which plan you choose.
Manage User Levels in Your Account

Types of Marketing plans

With a Marketing plan, you can grow your audience and communicate with them about your business. Create email marketing campaigns and automations, use segments and groups to target your messages, and much more. We offer 4 types of marketing plans: Free, Essentials, Standard, and Premium. Whether you're just starting out, growing your business, or already working with a large number of contacts, we have an option that fits your marketing needs.

If you choose a paid monthly plan, you’ll decide how many total contacts you want to store in Mailchimp. The number of contacts you choose will place you in a pricing tier that determines your monthly bill and sending limit.

You can change your maximum contact count at any time. On a paid plan, if your audience grows more than expected, we won’t interrupt your service. Instead, you’ll see an additional charge on your bill until you update your maximum contact count. Alternatively, if you reduce your audience size and maintain that lower number for a full billing cycle, you’ll avoid future charges.

You can change or pause your plan at any time on your account’s billing page. To see a list of features for each plan, or calculate pricing based on your send limits, check out our pricing page.

Free

Our Free Marketing plan is ideal for beginners who want to grow their audience and create campaigns while testing out some of Mailchimp's tools and features. It includes all the basics you need to start marketing.

The Free plan includes up to 500 contacts and 2,500 sends per month, with a daily send limit of 500.

Note: Accounts on a Free plan that were created before August 29, 2022 include up to 2,000 contacts and 10,000 sends per month, with a daily send limit of 2,000.

Here are some features included in the Free plan.

• 1 audience
• 1 seat, with Owner permissions
• A limited selection of basic, featured, and themed email templates
• Abandoned cart email
• One-click automated welcome email
• Basic reporting
• Email support for the first 30 days

You can also try out marketing tools like postcards, landing pages, and social ads. Additional fees may apply.

If you exceed the 500 contact limit in your Free plan, a hold is placed on sending live email campaigns or test emails until you upgrade to a paid plan or reduce your contact count. You'll still be able to work on your campaigns and templates, and collect and import new contacts.

Essentials

The Essentials plan is best for frequent email senders who need extra sending power and access to Support.

The starting price includes up to 500 contacts, and the price increases with your contact count. With the Essentials plan, you can store up to 50,000 contacts. Your monthly send limit is 10 times your maximum contact count.

Here are some features included in the Essentials plan.

• 3 audiences
• 3 seats, with Owner and Admin permissions
• Single email automations
• Customer Journeys with up to 4 journey points
• All Mailchimp email templates
• A/B testing
• Scheduled email campaigns
• 24/7 access to email and chat support

Standard

The Standard plan is the best choice for most Mailchimp users who want to grow their business. It comes with tools and features that give you more insight about your audience.

The base price includes 500 contacts, and the price increases with your contact count. With the Standard plan, you can store up to 100,000 contacts. The monthly send limit is 12 times your maximum contact count.

Here are some features included in the Standard plan.

• 5 audiences
• 5 seats, with Owner, Admin, Author, or Viewer permissions
• Customer Journeys with up to 100 journey points and if/else branching logic
• Retargeting ads
• Classic automation series
• Custom-coded email templates
• Customer lifetime value
• Send Time Optimization
• 24/7 access to email and chat support

Premium

The Premium plan comes with our most powerful marketing tools. This plan is best for advanced users who want to store more contacts and optimize their marketing.

The base price includes 10,000 contacts, and the price increases with your contact count. With the Premium plan, you can store up to 200,000 contacts. The monthly send limit is 15 times your maximum contact count. If you want to store more than 200,000 contacts, let us know and we’ll customize a plan for you.

Here are some features included in the Premium plan.

• Unlimited audiences
• Unlimited seats, with Owner, Admin, Author, Manager, or Viewer permissions
• Advanced segmentation
• Multivariate testing
• Access to phone support
• 24/7 access to email and chat support
• Cobrowse support via Glance app

Our Support team is trained to help you get the most out of your Premium plan. Our agents will help troubleshoot any problems you encounter and can provide next-level support through a cobrowse session using the Glance app. As a Premium user, you also receive priority assistance with your billing and compliance needs.

Types of Websites & Commerce plans

With a Websites & Commerce plan, you can connect or purchase a custom domain for your Mailchimp website, and have access to our store and appointment scheduling tools. We offer 3 types of Websites & Commerce plans: Free, Core, and Plus.

Free

Our Free Websites & Commerce plan is ideal for beginner merchants who are selling online for the first time. It includes all the basics you need, even if you have just 1 product to start your online business.

Here are some features included in the Free plan.

• 1 seat, with Owner permissions
• An online store associated with a Mailchimp website
• A free Mailchimp domain
• 2% transaction fee per order
• Email support for the first 30 days

Core

The Core plan is the best choice for merchants who want to access more features to run their stores online. If you have a custom domain you want to connect and/or purchase, and you’d like to save on transaction fees per sale, this is the plan for you.

Here are some features included in the Core plan.

• 3 seats, with Owner and Admin permissions
• Ability to connect to a custom domain
• 1.5% transaction fee per order
• Custom favicon
• 24/7 email and chat support

Plus

The Plus plan is the best choice for merchants who anticipate a large number of orders and can leverage the low transaction fees offered with this plan.

Here are some features included in the Plus plan.

• 5 seats, with Owner and Admin permissions
• Free custom domain for 1 year
• 0.5% transaction fee per order
• Custom favicon
• Mailchimp branding removal
• 24/7 email and chat support

Pay As You Go

The Pay As You Go plan is a flexible alternative to a monthly Marketing plan. Instead of paying a recurring monthly charge, you buy email credits as needed. It's a good option if you use Mailchimp mainly for email, and send infrequently. The Pay As You Go plan comes with the same set of features as our Essentials plan.

About the Pay As You Go Plan

Add-ons

Mailchimp offers paid add-ons for users who want to supplement their plan with additional features.

Add or Remove Add-ons

Advanced Scheduling

Advanced Scheduling adds additional options to Mailchimp’s basic Appointment Scheduling feature. If appointments or group classes are essential to your business, add Advanced Scheduling to any plan and create group services and unlimited one-on-one appointments.

Transactional Email

Use Mailchimp's powerful Transactional Email platform to send personalized, one-to-one e-commerce emails, and automated transactional emails like password resets, order confirmations, and welcome messages. Transactional Email is designed for developers and requires HTML and API knowledge to design and send email. To learn more, check out our Mailchimp Transactional Email Guides.

Add Transactional Email to Standard and Premium monthly marketing plans.