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Lead generation platform

The marketing platform built for winning leads

Connect with leads, personalize your marketing, and rapidly optimize—Mailchimp’s suite of tools can help turn potential into profit.

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Build long-lasting customer relationships that help accelerate growth

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Make the most of your leads and spend less time doing it

Mailchimp seamlessly syncs with platforms like Meta, TikTok, Google Ads, Snapchat, and LinkedIn—so it’s easier to start nurturing new leads from the moment they show interest.

Save even more time with marketing automations

Mailchimp’s platform helps you scale faster with time-saving automations that are personal and adaptable to your audience’s interests and business needs.

Example UI of an email from a biking brand demonstrating a Customer Journey that automatically sends a thank-you email 1 week after a customer checks into a specific event.
A variety of themes available in Mailchimp, applied to pre-built layouts like “event calendar” and “thank you discount”.

Quickly design emails with the power of Intuit Assist*

Whether you’re short on time or short on staff, you can still design eye-catching campaigns with pre-built templates and AI-powered content creation tools—they’re all part of Mailchimp.

Identify key segments for targeted messaging

Understand customer data and act on it all from the same place using Mailchimp’s intuitive audience dashboard. See audience segments at a glance and send targeted campaigns with ease.

A variety of example segments that can be targeted with Mailchimp campaigns, like “Local Customer” and “Repeat Customer”.
Four imagined examples of popup forms, depicting multiple templates, photography, and color templates for four fictitious brands. The popup forms offer discounts of 10% to 20% off in exchange for email signups.
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Grow your list faster with customizable popup forms

Gather data about customer intent, demographics, and behavior with popup forms, then use it to aid email & SMS personalization.

See what’s working minute-by-minute

Our reports and AI-powered recommendations help you make smart decisions about your marketing budget by monitoring campaign performance, audience growth, clicks, and more.

An example marketing email shown next to open and clickthrough stats from Mailchimp.

Easily get started with a personalized product tour

Schedule a call with an onboarding specialist at any time during your first 90 days to help you get started with confidence—it’s already included with Standard and Premium plans.*

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Mailchimp seamlessly integrates with the tools you count on to drive leads

Millions of users trust us with their marketing. You can too.