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Lead generation platform

The marketing platform built for winning leads

Connect with leads, personalize your marketing, and rapidly optimize—Mailchimp’s suite of tools can help turn potential into profit.

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Build long-lasting customer relationships that help accelerate growth

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Make the most of your leads and spend less time doing it

Mailchimp seamlessly syncs with platforms like Meta, TikTok, Google Ads, Snapchat, and LinkedIn—so it’s easier to start nurturing new leads from the moment they show interest.

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Save even more time with marketing automations

Mailchimp’s platform helps you scale faster with time-saving automations that are personal and adaptable to your audience’s interests and business needs.

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Example UI of an email from a biking brand demonstrating a Customer Journey that automatically sends a thank-you email 1 week after a customer checks into a specific event.
A variety of themes available in Mailchimp, applied to pre-built layouts like “event calendar” and “thank you discount”.

Quickly design emails with the power of Intuit Assist*

Whether you’re short on time or short on staff, you can still design eye-catching campaigns with pre-built templates and AI-powered content creation tools—they’re all part of Mailchimp.

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Identify key segments for targeted messaging

Understand customer data and act on it all from the same place using Mailchimp’s intuitive audience dashboard. See audience segments at a glance and send targeted campaigns with ease.

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A variety of example segments that can be targeted with Mailchimp campaigns, like “Local Customer” and “Repeat Customer”.
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Grow your list faster with customizable popup forms

Gather data about customer intent, demographics, and behavior with popup forms, then use it to aid email & SMS personalization.

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See what’s working minute-by-minute

Our reports and AI-powered recommendations help you make smart decisions about your marketing budget by monitoring campaign performance, audience growth, clicks, and more.

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An example marketing email shown next to open and clickthrough stats from Mailchimp.

Easily get started with a personalized product tour

Schedule a call with an onboarding specialist at any time during your first 90 days to help you get started with confidence—it’s already included with Standard and Premium plans.*

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Mailchimp seamlessly integrates with the tools you count on to drive leads

View all 300+ integrations

Learn more about generating leads with Mailchimp

Millions of users trust us with their marketing. You can too.

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* Disclaimers:

  1. #1 email marketing and automation platform: Mailchimp is the #1 email marketing and automation platform based on December 2023 publicly available data on competitors' number of customers
  2. 6-Month 21X ROI: Based on e-commerce revenue attributable to all paid plan users’ Mailchimp campaigns from 180 days of first campaign launch during April 2023 to April 2024.
  3. Intuit Assist: Intuit Assist functionality (beta) is available to certain users with Premium, Standard and Legacy plans in select countries in English only. Access to Intuit Assist is available at no additional cost at this time. Pricing, terms, conditions, special features and service options are subject to change without notice. Availability of features and functionality varies by plan type. Features may be broadly available soon but represents no obligation and should not be relied on in making a purchasing decision. For details, please view Mailchimp’s various plans and pricing.
  4. Personalized onboarding: Onboarding services differ per plan and are available for new or upgraded users with a Standard or Premium plan for the first 90 days after account creation or upgrade. Onboarding services are currently offered in English, Spanish and Portuguese for Premium plans, and in English for Standard plans.
  5. Availability of features and functionality varies by plan type. For details, view plans and pricing.