12 million global users
trust Mailchimp with their marketing
4.4/5 star rating
based on Capterra reviews for ease of use, customer service, features, value, and more*
89% of customers agree
our personalized onboarding service made it easy for them to onboard to the platform*
Let Intuit Assist help you personalize your marketing at scale*
Mailchimp uses generative AI to automate manual marketing tasks—such as writing a first draft or visualizing data. This can help you boost customer engagement and drive higher conversion.
Explore the key features of Mailchimp
How we compare
Mailchimp vs Klaviyo
Klaviyo can cost twice as much as Mailchimp, but offers less support and fewer marketing channels and features for the same audience count.*
Mailchimp vs Hubspot
Mailchimp offers many of the same powerful features and services as HubSpot, sometimes at less than a tenth of the price.*
Mailchimp vs Active Campaign
Our paid plans make scaling your business both easy and affordable, with more value offered at a fraction of the price.*
Minimize disruptions while you switch
With our integrations and open API, you can migrate data across multiple platforms. This empowers you to continue using the tools you already love.
Moving your data is easy, and we can help
With a Standard or Premium plan, you get access to a team of experts who can help you get started quickly and ensure your existing data comes with you.*
Start with confidence with our personalized onboarding—included with a Standard or Premium plan*
We can help take the pressure off of learning a new platform, so you can deliver the personalized experiences that can convert more customers.
Get tailored guidance with a Customer Success Manager
Our Customer Success team can help develop a personalized marketing strategy so that you can reach your business goals.*
An onboarding specialist can meet with you one-on-one to help you get started. Available with Standard and Premium plans for 90 days after account creation.
24/7 Chat & Email Support
We offer award-winning on-demand service and support to help you get going—no matter the issue. Available with all paid plans.
Hire a partner from our extended network for a range of services—from a quick template design to full-service campaign management.
Mailchimp offers several features to personalize your marketing strategy, including:
- Audience Segmentation: You can segment your audience based on various criteria such as demographics, purchase history, engagement, and more. This allows you to send targeted and relevant messages to specific groups of customers.
- Customer Journey Builder: With Mailchimp's Customer Journey Builder, you can create customized experiences for your audience based on their behavior and interactions. This helps you deliver personalized content and offers at the right time in the customer's journey.
- Predictive Segmentation: Mailchimp uses predictive analytics to identify segments of your audience that are likely to engage or convert. By targeting these segments with tailored messages, you can increase the effectiveness of your marketing campaigns.
- Personalized Recommendations: Mailchimp's AI-powered content tools, such as Content Optimizer, provide data-driven suggestions to improve the copy, layout, and imagery of your emails. This helps you create more engaging and personalized content for your audience.
Overall, Mailchimp's personalization features enable you to deliver targeted messages, create personalized customer experiences, and improve the effectiveness of your marketing efforts.
Mailchimp offers advanced reporting features that provide valuable insights into the performance of your email campaigns and marketing efforts. Some of the advanced reporting features include:
- Campaign Reports: Mailchimp provides detailed reports on each email campaign, including open rates, click-through rates, bounce rates, unsubscribes, and more. You can track the performance of your campaigns over time and compare different campaigns to identify trends and patterns.
- E-commerce Reports: If you have an integrated e-commerce platform, Mailchimp can track and report on the revenue generated from your email campaigns. You can see the number of orders, total revenue, and average order value attributed to your email marketing efforts.
- Audience Reports: Mailchimp provides insights into your audience's engagement and behavior. You can see how your subscribers are interacting with your emails, including their open and click rates, as well as their location and device preferences.
- Comparative Reports: Mailchimp allows you to compare the performance of different campaigns or segments. You can analyze the effectiveness of different subject lines, content variations, or audience segments to optimize your future campaigns.
- Social Media Reports: If you integrate your social media accounts with Mailchimp, you can track the performance of your social media campaigns and see how they contribute to your overall marketing efforts.
These advanced reporting features help you measure the success of your email campaigns, understand your audience's behavior, and make data-driven decisions to improve your marketing strategy.
Yes, Mailchimp offers SMS marketing as part of its platform for US paid plan users. With Mailchimp's SMS feature, you can send text messages directly to your audience's mobile phones. This allows you to reach your customers quickly and effectively, delivering important updates, promotions, and notifications.
Mailchimp's SMS feature includes the following capabilities:
- SMS Campaigns: You can create and send SMS campaigns to your subscribers, similar to how you would create and send email campaigns. You can customize the content of your SMS messages and schedule them to be sent at specific times.
- Automation: Mailchimp allows you to automate SMS messages based on triggers and customer actions. For example, you can set up automated SMS messages to be sent when a customer makes a purchase, abandons a cart, or reaches a specific milestone.
- Personalization: Just like with email campaigns, you can personalize your SMS messages by including merge tags that dynamically insert customer-specific information, such as their name or purchase history.
- Reporting and Analytics: Mailchimp provides reporting and analytics for your SMS campaigns, allowing you to track delivery rates, click-through rates, and other key metrics. This helps you measure the effectiveness of your SMS marketing efforts.
It's important to note that SMS functionality may have additional costs associated with it, and availability may vary depending on your location and plan type.
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- Based on self-reported worldwide numbers of customers 2021/2022.
- Capterra reviews constitute the subjective opinions of individual end users based on their own experiences and do not represent the views of Capterra or its affiliates.
- Based on Mailchimp survey of Standard and Essentials plan onboarding service users who had an opinion from Oct 2022 - May 2023. Services differ by plan.
- Intuit Assist functionality (beta) is available to certain users with Premium, Standard and Legacy plans in select countries in English only. Access to Intuit Assist is available at no additional cost at this time. Pricing, terms, conditions, special features and service options are subject to change without notice. Availability of features and functionality varies by plan type. Features may be broadly available soon but represents no obligation and should not be relied on in making a purchasing decision.. For details, please view Mailchimp’s various plans and pricing.
- SMS is available as an add-on to US paid plans only and SMS credits are added to your account after purchase. Application and agreement to terms is required before purchasing credits. Credits are issued monthly and unused credits expire and do not roll over. Pricing varies. See terms for details.
- Comparison based on features and plans listed on Klaviyo.com for as of 6/20/23. Klaviyo offered fewer support channels, fewer marketing channels and fewer marketing features for 100,000+ contacts than Mailchimp’s Standard plan ($800mo/+) for the same audience count. Both offer email marketing, but Mailchimp offers social media posting, postcards, and websites and supports customers on social media and phones.
- Comparisons based on features and prices listed on HubSpot.com as of 6/20/23. HubSpot’s Marketing Hub Professional plan starts at $890/mo for 2,000 contacts plus a required $3,000 one-time onboarding fee compared to Mailchimp’s Standard plan, which starts at $60/mo for 2,500 contacts with personalized onboarding included in price.
- Comparisons based on features and prices listed on ActiveCampaign.com as of 6/15/23. ActiveCampaign’s pricing for 50,000 contacts is $699/mo+ on their Plus (mid-tier) plan. Mailchimp Standard marketing plan for 50,000 contacts is $410/mo+.
- Onboarding services differ per plan and are available for new or upgraded users with a paid plan for the first 90 days after account creation or upgrade. Onboarding services are currently offered in English, Spanish and Portuguese for Premium plans, and in English for Standard plans.
- Customer Success is included with select custom plans that spend at least $299 per month with Mailchimp. All calls with the Mailchimp customer success team are currently only available in English. Translation into select languages upon request.
- Availability of features and functionality varies by plan type. For details, please view Mailchimp's various plans and pricing.