Switch to Mailchimp and get more from your marketing

FAQs

• Why should I switch to Mailchimp?

  If you're comparing options, switch to Mailchimp for the combination of price and performance. Mailchimp costs less than most competitors for most businesses, and you still get the same automation and reporting power on a single marketing platform, plus stronger customer support.

  Marketing automation flows can generate up to 9x more revenue than standard bulk sends, and e-commerce businesses have seen up to 30x ROI from their Mailchimp campaigns. The platform's average email delivery rate also sits above 99%, so your messages are actually reaching inboxes. You get more tools, better support, and a lower price tag than most platforms charge for less.

• How do you switch marketing platforms without losing your data?

  Switching marketing platforms with Mailchimp is built to protect what you already have. Purpose-built migration tools handle the heavy lifting of importing your contacts and brand assets, and personalized onboarding support walks you through setup from there. That guidance continues through your first 90 days, so your contacts, assets, and sending history come with you, not just at launch.

• What should I look for when switching marketing platforms?

  Here's what to check before you commit to a new platform:

  Pricing at scale: Look at what the platform charges as your contact list grows, not just the entry-level price. Automation depth: Confirm the platform supports behavior-based triggers and multi-step journeys. Channel coverage: Check whether email and SMS run from the same platform or require separate tools. Reporting and analytics: Make sure you can easily track performance across campaigns, audiences, and revenue in one place. Integration flexibility: Verify the platform connects with the tools you already use, from e-commerce to CRM. Customer support quality: Find out what support looks like once you're a paying customer, not just during the sales process.

  Mailchimp checks every box on this list. You get all-in-one capability, pricing that scales with your business, and award-winning 24/7 support on every paid plan.

• How does Mailchimp compare to other marketing platforms?

  Mailchimp offers more than just an email marketing platform and holds up against the platforms businesses consider most often. Compared to Klaviyo, Mailchimp can cost up to 42% less at scale, with similar core functionality. Against HubSpot, Mailchimp offers many of the same features at a fraction of the price, and it stacks up favorably against ActiveCampaign and others, too.

  With over 11 million users and G2 Leader badges across small business, mid-market, and enterprise categories, Mailchimp has built a track record across companies of every size. See the full breakdown on this comparison page. Mailchimp delivers enterprise-grade tools at a price point that works for businesses of any size.

• How long does it take to switch to Mailchimp?

  Most businesses get up and running faster than they expect. Mailchimp's migration tools move contacts and brand assets quickly, so the technical part of the switch doesn't drag on, and personalized onboarding support guides you through setup. 24/7 live chat is available on every paid plan if you hit a snag, and the onboarding team stays with you through your first 90 days to make sure everything sticks. Compare what's included across plans to find the right starting point.

• Does Mailchimp offer SMS in addition to email?

  Yes. SMS with Mailchimp is available as an add-on to paid plans in select countries, and it covers SMS campaigns, behavior-based automation, personalization, and performance reporting. Email and SMS run from the same platform, so you're not logging into a separate tool to manage texts. Switching to Mailchimp means consolidating email and SMS under one roof, without adding a second subscription just to text your customers.