Grow your business in a GDPR-friendly way

Mailchimp makes it easy to grow your list, share your message, and learn from your campaigns—all while protecting your customers’ personal data.

What is the GDPR?

The GDPR, or General Data Protection Regulation, is a European privacy law that went into effect in May of 2018. It regulates how personal data of individuals in the EU can be collected, used, and processed by businesses. The law impacts both European companies and businesses with European contacts.


Gain trust and build loyalty

Not only do our tools make GDPR compliance simple and fast, they help you grow your list and impress the people on it.

Get consent with GDPR-friendly forms

Design GDPR-friendly forms that are consistent with your brand. Edit built-in GDPR language so that you sound like yourself and collect the marketing permission you need. GDPR frields are available for hosted, embedded, pop-up, or landing page signup forms, and they can be enabled via our API.

Quickly respond to data requests from your contacts

Our audience management tools allow you to respond easily to data requests—without a cumbersome process or waiting for someone to handle the request for you. Our contact profiles show when someone opted in to receive marketing from you, so you can prove consent and modify or remove personal information any time you need to. Your contacts can even edit their own permissions. And when someone is removed from your list, we anonymize their data in your reports so that you don’t lose any audience insights, but you stay in compliance.

Protect yourself with our transparent data policies

Mailchimp is entrusted with data on millions of people, and we’re dedicated to keeping that information safe and secure. To ensure that we’re meeting the GDPR’s requirements (and empowering you to do the same), we’ve updated our privacy policy, data processing agreement, and third-party vendor contracts. Plus, our security tools like 2-factor authentication help protect your account.

"Mailchimp's GDPR resources helped us and our clients understand and prepare for the biggest shake-up in data law in over 20 years. Plus, the GDPR-friendly signup forms were an absolute breeze to use."

Alastair Thompson, Teapot Creative

Grow your audience

We have lots of tools to help you find your people and build your business. With Mailchimp, you can create custom forms that fit your brand, drive traffic to them, and boost signups with coupons and contests.

It’s easy to make your marketing GDPR-friendly

Grow your audience and protect their data.