Websites
Learn how to get the most out of Mailchimp's free, integrated websites.
How to convert website visitors into customers
Learn 5 ways your e‑commerce store can drive conversions and increase loyalty.
Drive Website Traffic
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Blogging 101: What Is a Blog and Why You Need One
What is a blog and why are there millions of them? Find out how your business can leverage the power of blog content.
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E-commerce Website Optimization for the Holidays
Ensure your website is optimized to make the most of peak sales opportunities. Learn about actionable CTAs, trust signals, and more in this detailed guide.
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How Shapeways Increased Their Click-Through Rates by 525%
The 3D printing leader used tags and tag-based automations to send their email engagement through the roof.
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How to Build Your Local Search Reputation with Reviews
Online reviews help customers decide which businesses to buy from, but they’re also a key factor for local SEO. Find out how to get more and how to respond to them.
Build a Website
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Using Website Hero Images: Best Practices & Tips
Learn what a hero image is and how to create the best one for your website. Follow these best practices and tips.
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Choose the Best Font For Your Website
Picking a font for your website is harder than you think. Check out this guide and discover the best font for your brand.
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What is Website Maintenance and Why is it Necessary?
Having a website is not a set it and forget it endeavor. Learn the ins and outs of website maintenance and ensure your brand’s success.
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How to Choose the Best Website Color Scheme
Colors evoke emotions in your audience, so it is important to pick the best color scheme for your website. Here’s how to choose colors that fit your brand’s personality.
How to Design a Beautiful Website
You don’t have to be a designer to create a professional, attractive website that communicates your brand value to your target audience.
SEO
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What is a Meta Description? Examples and Tips
Meta descriptions tell searchers what they will find when they click on your website. Here’s how to write a meta description that increases your clicks.
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How to Turn Ideas into Blog Names
Writing blog names for businesses is not as easy as it seems. Follow these steps to learn how to craft good blog names that are short, catchy, and unique.
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What Is a Keyword? | Keyword Definition | Mailchimp
Learn what an SEO keyword is, why keywords matter, and how to prioritize your keywords with this guide.
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What Is A Subheading and Why Are They Important?
Subheadings are extremely important, yet underutilized in formatting and SEO tools. Learn why you should optimize your subheadings and the best way to go about it.
Analyze Website Performance
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UTM Links: How To Create UTM Codes and Why You Need Them
UTM codes track user behavior from a campaign and determine conversion rates for businesses to better optimize their campaigns. Learn how to get the most out of UTM links.
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Improve Website Customer Experience This Holiday
It is important for e-commerce business owners to maximize functionality of their site for customers. Learn about advanced methods to drive more conversions.
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The breakdown: marketing attribution models
What are marketing attribution models and how do they help companies understand their customers better?
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How to Identify Your Best Email Automation Triggers
Discover the highest-value triggers for your automations and increase the response you get from your marketing activity.
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