Websites
Learn how to get the most out of Mailchimp's free, integrated websites.
Business Tips
How to convert website visitors into customers
Learn 5 ways your e‑commerce store can drive conversions and increase loyalty.
Drive Website Traffic
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Business Tips
How to Create a Homepage That Drives Clicks
Ideas for designing a homepage that engages visitors and encourages website traffic.
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Business Tips
How to Promote Your Small Business Blog
Over 20 ways to increase traffic to your blog.
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Business Tips
How To Get More Brand Traffic on Your Website
Search, social, email, and more ideas for driving visitors to your website.
7 min read
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Marketing Glossary
What is Content Marketing?
Content marketing is the development and distribution of relevant, useful content to current and potential customers. When it’s done right, this content conveys expertise and makes it clear that a company values the people to whom it sells.
Build a Website
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Business Tips
How to Build a Great Website
Building a website can be complicated, so read this guide to learn how to build a great website that attracts visitors, generates leads, and boosts sales.
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Business Tips
How to Launch a Website
Use this 10-step checklist to create a website that expresses who you are and supports your business success.
13 min read
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Marketing Glossary
Domain Name
A domain or domain name is what comes between the @ in your email address and the .com, .org, .net, etc. (For example, yourname@domain.com.) Domains help your customers find and remember where your business is located on the internet.
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GUEST POST
6 Ways to Get More Conversions on Your Landing Page
Use these tips to catch your customers’ attention and spur them into action.
4 min read
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Product Advice
How to Design a Beautiful Website
You don’t have to be a designer to create a professional, attractive website that communicates your brand value to your target audience.
SEO
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Business tips
SEO Guide for E-commerce Websites
Drive more traffic to your e-commerce site and get more sales with these tips. Learn how to use keywords wisely and optimize content across devices.
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Topic Explainer
SEO vs. PPC: What’s the Difference?
Is SEO or PPC better for your business? Learn more about SEO and PPC, including their benefits and limitations here.
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Business Tips
What is Local SEO, and How Does It Work?
Learn how Google works so that you can harness this search engine optimization strategy and grow your business
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Business tips
Website Search Engine Optimization Checklist
How to improve your website’s SEO, boost your search ranking, and increase audience engagement.
Analyze Website Performance
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Marketing Glossary
How to Use Google Analytics: A Beginner’s Guide
Learn how to use Google Analytics to better understand your audience and make the most of your data.
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Marketing Glossary
Marketing Analytics
A math-based discipline that seeks to find patterns in data to increase actionable knowledge. Analytics employs statistics, predictive modeling, and machine learning to reveal insights and answer questions.
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Business Tips
Learn How To Create UTM Links and Understand Why You Need Them
UTM codes track user behavior from a campaign and determine conversion rates for businesses to better optimize their campaigns. Learn how to get the most out of UTM links.
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Business tips
Website Search Engine Optimization Checklist
How to improve your website’s SEO, boost your search ranking, and increase audience engagement.
