E-commerce
Whether you're just getting started or ready to scale, we'll help you sell more stuff online.
Product Advice
How To Drive Repeat E-commerce Sales and Build Customer Loyalty
Keep shoppers coming back and increase your customers’ lifetime value.
E-Commerce Automations
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Case Study
How QuyCup Welcomed New E-Commerce Customers
With expert help, a well-defined strategy, and timely communication, this sustainable drinkware brand got their online sales off the ground.
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Marketing Glossary
What is a Customer Journey? Customer Journey Definition
Learn what a customer journey is, and how you can build customized, automated customer journeys in Mailchimp.
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Business tips
The Science Behind the Art of Marketing
5 behavioral economics lessons marketers need to know
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Business Tips
What Is Workflow Automation? Definition, Examples, and Tools
Workflow automation is a straightforward way to streamline essential processes and minimize delays so things get done faster.
Start an E-Commerce Business
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Marketing Glossary
E-commerce
At its core, e-commerce is simply the buying and selling of goods and services using the internet. However, the term is often used to describe all of a seller’s efforts throughout the buying process.
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Business Tips
How to Buy a Domain Name: Domain Registration Guide
If you want to start a blog or a new online business, you’ll need to register a domain name, the name for your website. Getting the right domain for your needs might sound technical at first, but the process is pretty simple.
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Business tips
SEO Guide for E-commerce Websites
Drive more traffic to your e-commerce site and get more sales with these tips. Learn how to use keywords wisely and optimize content across devices.
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Business Tips
Email Marketing Benchmarks and Metrics Businesses Should Track
Wondering how your email marketing statistics compare to others in your industry? Check out these email marketing benchmarks to understand how you’re doing.
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Success Stories
See How Six Barrel Soda Uses the Shopify Integration to Grow their Audience and Measure ROI
Learn how the soda syrup company puts the power of Mailchimp email and Shopify together to organically gather newsletter contacts, and see the results of their campaigns.
Retail marketing
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Stand out from the crowd
Our all-in-one Marketing Platform will help you find the right customers—and keep them.
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Marketing Glossary
Marketing Mix (7Ps of Marketing)
The 7 Ps Marketing Mix gives you a framework to plan your marketing strategy and effectively market your products to your target group.
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Business Tips
How to Start a Retail Business
Looking to start a retail business? Review our guide on how to start a retail business here.
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Marketing Glossary
What is Content Marketing?
Content marketing is the development and distribution of relevant, useful content to current and potential customers. When it’s done right, this content conveys expertise and makes it clear that a company values the people to whom it sells.
