We'll Help You

Get Your Business Online

- Websites
  Create a free website that comes with built-in marketing tools.
- Online Stores New
  Launch a store that comes with everything you need to start selling, including marketing tools.
- Appointment Scheduling New
  Add online scheduling to your website so people book appointments with you.
- Domains
  Claim a custom domain to make it easy for people to find your brand on the web.
See overview

Market Your Business

- Email
  Engage your audience with beautiful, branded emails.
- Landing Pages
  Design landing pages that grow your audience and help you sell more stuff.
- Digital Ads
  Reach people on Facebook, Instagram, and across the web.
- Social Media
  Build your following with targeted ads and organic posting on Facebook, Instagram, and Twitter.
- Postcards
  Send printed postcards around the world with the help of our address finder.
See overview

Platform Features

Audience Management

- Marketing CRM
  Get to know your audience and find new ways to market to them.
- Signup Forms
  Grow your audience with a pop-up or embedded form.
- Segmentation
  Segment your audience based on shared traits.
- Behavioral Targeting
  Target your messages based on people's purchase behavior, app activity, and more.
- Predicted Demographics
  Get predictive insights about your contacts so you can personalize your marketing.
- Tags & Contact Profiles
  Keep track of what you know about your people with customizable tags.
All audience tools

Creative Tools

- Content Studio
  Sync, store, and edit all your images and files in one place.
- Creative Assistant New
  Get beautiful, on-brand designs made for you with the power of AI.
- Dynamic Content
  Personalize individual content blocks within your emails.
- Subject Line Helper
  Get real-time feedback on how to refine your subject lines.
- Campaign Templates
  100+ pre-designed email and landing page templates that fit any message.
All creative tools

Marketing Automation

- Customer Journeys New
  Design personalized journeys using conditional logic and branching points.
- Integrations
  Sync your store data and connect other tools to unlock more automation features.
All automation tools

Insights & Analytics

- Reports
  Track sales and campaign performance in easy-to-digest reports.
- Smart Recommendations
  Get personalized recommendations to help you make your next move.
- A/B Testing
  Test different versions of a single email to see how small changes can impact your results.
- Surveys
  Gauge interest and customer satisfaction by gathering feedback.
- Content Optimizer New
  Make your email content more engaging with personalized suggestions for improvement.
All insights tools

Not sure where to start?

- E-Commerce and Retail
  Drive traffic and boost sales with a marketing platform that seamlessly integrates with your store.
- Mobile and Web Apps
  Reach new customers, send behavior‑based campaigns, and increase engagement with your app.
- Startups
  Find product‑market fit, learn from user feedback, and launch your first marketing campaigns.
- Agencies & Freelancers
  Get perks and tools for managing clients when you join our free community, Mailchimp & Co.
- Developers
  Integrate marketing data, send transactional emails, and build integrations using our APIs and documentation.

Learn

Podcasts

A collection of original content that celebrates the entrepreneurial spirit.
Podcasts
- The Jump: Season 3
  
  Singer-songwriter Shirley Manson talks to acclaimed musicians about their breakthrough songs.
- Seasons of Change
  
  A year can transform a business. Listen as owners take stock of their journeys.
Listen

Series

A collection of original content that celebrates the entrepreneurial spirit.
ORIGINAL SERIES
- Switching Off
  
  Family comes first, especially this time of year.
- A Family Business
  
  Kick start the holidays with this Second Act episode chock full of food, family, and tradition.
Watch

Films

A collection of original content that celebrates the entrepreneurial spirit.
Films
- Welcome to Noodle School
  
  Students come here to learn from the best and get their shot at a billion-dollar industry.
- Crown Candy
  
  This 100-year-old candy store in St. Louis is rich in history—and chocolate.
Watch

Expert Insights

Case studies and how-tos to take you from startup to scale-up and beyond.
Workshop
- Everything you need to know about... protecting your customers' data
  
  If you’re running a business with any kind of digital footprint, it’s highly likely you’ll be handling people’s personal information. Here’s how to look after it properly.
- How to... build your business' profile on Pinterest
  
  Pinterest is a lot more than just a virtual corkboard for DIYers and wedding planners. With more active users than Twitter – and more with the intention of making a purchase – it’s a super-relevant platform for brands to focus on.
All articles

Industry Trends

Industry deep dives, macro trends, and profiles of fascinating businesses and founders.
BRIEFINGS
- Five investment opportunities to consider right now
  
  A brief look at some of the weird and wonderful ways you can put your money to good work. (Disclaimer: approach with caution!)
- How to start a (legit) business in your teens
  
  Dylan Jacob has founded three companies – making $20,000 a year by the time he was 14 – with two successful exits. What’s his secret?
All articles

Smart Living

Self-improvement, brands to check out and things to see and do – from food to fashion.
LIFE
- Snapshot: Helsinki's off-grid village
  
  Featuring architect Pekka Littow's Majamaja project
- O‘Wow Beauty: from one-woman band to million-dollar business
  
  When Georgiana Grudinschi started O’Wow Beauty in August 2019, she thought she’d be lucky to get 10 sales a day. Now her at-home, salon-quality keratin treatment is a million-dollar business with warehouses in Finland and the UK.
All articles

E-commerce

Business Tips

The Importance of Online Shopping Carts

Business Tips

6 Marketing Automation Tips for E-commerce

Leverage Mailchimp’s marketing automations to convert your website visitors into loyal e-commerce …

Business Tips

Personalize Your Customer Experience with These Tips

Strategies to help you build a better customer experience

Business Tips

6 Tips for Converting Customers into Lifelong Fans

Use these marketing automations to help maximize your customer relationships

Business Tips

5 Data-Driven Tools to Maximize Holiday Sales

Business Tips

The Final Black Friday E-commerce Checklist

Business Tips

4 apps to improve your customer experience

Business Tips

4 apps to improve your customer experience

Business Tips

How To Increase Online Sales

Business Tips

Branding Your Online Business

Business Tips

Affiliate Marketing for E-commerce Businesses

Business Tips

Naming Your E-commerce Business and Website

Business Tips

All You Need to Know to Build an Online Store

Business Tips

How to Create a Website for Your Business

Business Tips

Customer Retention: Overview and Strategies

Business Tips

How-tos and Best Practices for Online Appointment Booking

Business Tips

How To Conduct SEO Keyword Research

Business Tips

How Your Business Can Sell Its Services Online

Marketing Glossary

An Overview of SSL | What is SSL and How It Helps Your Business

Product Advice

What is an SSL Certificate? All About SSL Certificates

Explore more topics related to e-commerce marketing

Websites

Search Engine Optimization

Email Marketing

Marketing Automation

Retail Marketing

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Podcasts —

ORIGINAL SERIES —

Films —

Workshop —

BRIEFINGS —

LIFE —

E-commerce

Business Tips

6 Marketing Automation Tips for E-commerce

Business Tips

Personalize Your Customer Experience with These Tips

Business Tips

6 Tips for Converting Customers into Lifelong Fans

Business Tips

5 Data-Driven Tools to Maximize Holiday Sales

Business Tips

The Final Black Friday E-commerce Checklist

Business Tips

4 apps to improve your customer experience

Business Tips

4 apps to improve your customer experience

Business Tips

How To Increase Online Sales

Business Tips

Branding Your Online Business

Business Tips

Affiliate Marketing for E-commerce Businesses

Business Tips

Naming Your E-commerce Business and Website

Business Tips

All You Need to Know to Build an Online Store

Business Tips

How to Create a Website for Your Business

Business Tips

Customer Retention: Overview and Strategies

Business Tips

How-tos and Best Practices for Online Appointment Booking

Business Tips

How To Conduct SEO Keyword Research

Business Tips

How Your Business Can Sell Its Services Online

Marketing Glossary

An Overview of SSL | What is SSL and How It Helps Your Business

Product Advice

What is an SSL Certificate? All About SSL Certificates

Websites

Search Engine Optimization

Email Marketing

Marketing Automation

Retail Marketing

Podcasts

ORIGINAL SERIES

Films

Workshop

BRIEFINGS

LIFE