Boost your e‑commerce and retail business

Whether you have an e‑commerce store or brick‑and‑mortar location, our all‑in‑one Marketing Platform will help you sell more stuff. We offer the tools and insights you need to grow your business and your bottom line.

Join Mailchimp customers who saw big sales from Black Friday to Cyber Monday in 2019


Billions of emails

Our customers sent 7.3 billion emails. That’s more than 70 million an hour.


Millions of orders

Their Black Friday and Cyber Monday campaigns led to 12.5 million orders.


Billions in revenue

Small businesses made $3.7 billion from their Mailchimp campaigns.

First, get everything connected

Mailchimp seamlessly integrates with your e-commerce platform or point-of-sale system so you can add products in one click, target campaigns based on purchase history, and learn more about what’s driving sales.

An example of a shoppable landing page selling a ceramic vase

No e‑commerce store? Try free landing pages

It only takes a few minutes to design one with Mailchimp and start selling today.

Attract new customers

Drive traffic with email and multichannel campaigns such as Google and social ads. Then, capture information about customers through pop-up forms and build lookalike audiences with the information you've collected.

Drive repeat purchases and build loyalty

  • Delight new customers

    Increase customer lifetime value when you engage with them from day one. Send a welcome email, ask for feedback, or send a discount.

  • Recapture lost sales

    Remind customers of products they’ve left behind with an automated abandoned cart email.

  • Recommend products they’ll love

    We’ll predict what your customers may want to buy next, so you can send product recommendations that increase sales and repeat purchases.

  • Re‑engage lapsed customers

    Create automated emails that keep your business top‑of‑mind and keep customers interested in your products.

Know your people and how to talk to them

Mailchimp’s Marketing CRM automatically organizes your contacts into segments based on their shopping history, level of engagement, likelihood to purchase, and more. Understand how customers behave across channels to create targeted emails, digital ads, or social posts—in just a few clicks.

Market smarter, grow faster

Mailchimp will help you optimize your marketing with loads of powerful features. Improve your bottom line with easy-to-digest analytics, A/B testing, and predictive insights like your customers’ lifetime value.

"Mailchimp is the backbone of all the marketing we do. From emails to digital ads to direct mail, Mailchimp campaigns are a great way to interact with customers."

Virginia Johnson, Creative Director at Onward Reserve

All-in-one pricing to free up your budget


Email templates, A/B testing, and 24/7 support, and more. Starting at $9.99/mo.

Essentials plan details


Retargeting ads, advanced audience insights, and more. Starting at $14.99/mo.

Standard plan details


Advanced segmentation, multivariate testing, and more. Starting at $299/mo.

Premium plan details

Ready to get started?