In 2017, we made our one-step marketing automation features free for all Mailchimp users. Now, no matter the size of your business or budget, you can use automation to create targeted emails that send when triggered by a specific date, event, or activity. It’s a great way to personalize your marketing and communicate with customers, so you can turn your attention to the other tasks on your to-do list.
But the benefits don’t end there. In this article, we’re going to take a closer look at the ways businesses with connected e-commerce stores have been using automations to help them sell more stuff and make more money. We’ll compare different automation types and analyze the data of 150,000 businesses that use Mailchimp to learn how much revenue each automation type has generated.
Automations for each phase of the customer journey
The relationship between businesses and their customers often changes over time, but marketing automation makes it easy to engage with people every step of the way, regardless of where they are in the customer journey.
If your goal is to connect with new contacts, for example, our welcome message, education, and date-based automations can help. If you want to sell more stuff, try our abandoned cart, product follow-up, and category follow-up automations. To boost customer loyalty, we have best customer, first purchase, and joins list group automations. Or, when you want to bring people back, build a customer re-engagement automation to spark new interest in your brand or products.
Each automation type plays a key role in connecting with customers, but we wanted to know their effect on sales, too. First, we took a broad look at the number of orders generated by automations from each step of the customer journey against regular bulk emails sent to an entire list.