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Increase Shopify sales with Mailchimp

Use your Shopify data to send personalized campaigns that drive customer loyalty and repeat sales*.

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  • #1

    email marketing and automation platform*

  • 12 million+

    Mailchimp users globally

  • $2,100

    revenue per campaign generated with Shopify-connected stores (average)

  • >99%

    deliverability rate (average)

Mailchimp customers generated over $2 Billion in revenue through their Shopify-connected stores*

Try our Standard plan today!

Find out why customers see up to 24x ROI* using the Standard plan. Cancel or downgrade to our Essentials or basic Free plans at any time.

Find out why customers see up to 24x ROI* using the Standard plan. Cancel or downgrade to our Essentials or basic Free plans at any time.

  • Included

    Generative AI features
  • Included

    Advanced segmentation & reporting
  • Included

    Enhanced automations
  • Included

    Custom-coded email templates
  • Included

    Data-driven optimization tools
  • Included

    Personalized onboarding


Send up to {numOfSends} emails each month.

Free Trial available for large list sizes

*Overages apply if contact or email send limit is exceeded.

Learn more

Connect your Shopify and Mailchimp accounts

Use Mailchimp for Shopify to personalize marketing campaigns with the data you generate from your Shopify interactions. Find out more about how it works.

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PERC Coffee used Mailchimp's Shopify integration to help drive record-breaking revenue

40% average growth in online sales year-over-year

10x sales vs. the previous 3-month daily average

Accelerate your Shopify growth with AI-powered automations

Use our automations to reach customers with targeted campaigns based on their behavior and other unique attributes, like when they search for or view specific items.

Predictive segmentation

Marketers see 141% more revenue on average with AI-built predicted segments.*

Stay relevant with precise audience segmentation that you can apply to multiple marketing channels, including websites and landing pages.

What does it do?

Here are some popular ways to use this integration. Features and functionality vary by plan.

  • Automate your sales growth

  • Create engaging content

    • Elevate your content creation with Mailchimp's AI-powered features. Use creative assistant to effortlessly create engaging content for your audience.
    • Leverage Mailchimp’s design best practices and AI features to create beautiful and consistent multichannel campaigns.
  • Turn data into insights

    • Unlock the power of your data with Mailchimp. Get real-time revenue reports that provide you with valuable insights into the performance of your campaigns.
    • Leverage insights that are powered by data from millions of campaigns in your industry. Use content optimizer to make informed decisions for your business based on real-time performance metrics that can help improve future campaigns.
  • Centralize your data and insights

Resource articles


  • Shopify account to use this integration, which will connect a single Shopify store to your Mailchimp audience.

  • Manager access or higher in Mailchimp to make changes to the integration. To learn more about user levels, check out how to manage user levels in your account.

  • To view the e-commerce features supported by this integration, visit the Shopify listing in your Mailchimp account.

  • See Connect or Disconnect Shopify for Mailchimp for more information on settings and other considerations in your Mailchimp account before connecting.

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