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Accelerate your Shopify growth with powerful Mailchimp segments, personalizations, and automations.

Unlock new ways to market and accelerate your sales when you connect your Shopify store or POS to Mailchimp.

Discover what works and more powerfully segment, personalize, and automate your campaigns. Use Shopify’s behavioral data in Customer Journey Builder to create relevant and personalized marketing journeys that drive sales.

What does it do?

Here are some popular ways to use this integration. Features and functionality vary by plan.

Automate your sales growth

Create engaging content

  • Elevate your content creation with Mailchimp's AI-powered features. Use creative assistant tool allows you to effortlessly create and design engaging content to your audience.
  • Leverage Mailchimp design best practices and AI features to create beautiful and consistent multichannel campaigns.

Turn data into insights

  • Unlock the power of your data with Mailchimp. Get real-time revenue reports that provide you with valuable insights into the performance of your campaigns.
  • Leverage insights that are powered by data from millions of campaigns in your industry. Use content optimize to make informed decisions for your business based on real-time performance metrics that can help you optimize and improve future campaigns.

Centralize your data and insights

Installation and Usage Tips


  • A Shopify account to use this integration, which will connect a single Shopify store to your Mailchimp audience.
  • Manager access or higher in Mailchimp to make changes to the integration. To learn more about user levels, check out how to manage user levels in your account.
  • To view the e-commerce features supported by this integration, visit the Shopify listing in your account.
  • See Connect or Disconnect Shopify for MailChimp for more information on settings and other considerations before connecting.


Have questions or need help with this integration?

Contact Shopify support about data syncing issues, or visit the Mailchimp help center