Marketing Automations

Reach, engage, and convert more customers

Never miss an opportunity to connect with people when it matters most, so you can turn browsers into loyal customers.

Creating customized automations with drag-and-drop rules and actions in the Customer Journey Builder.

Outperform your last campaign with Mailchimp's data-driven tools

Most email marketing platforms tell you how your emails performed. Mailchimp shows you ways to get more engagement and revenue. 

Find the right plan

Premium

Our most advanced tools, unlimited contacts, and priority support; built for teams.

  • Phone & Priority Support
  • Custom-Coded and Pre-built Email Templates
  • Multivariate and A/B Testing
  • Enhanced Automated Customer Journeys
  • Predictive Segmentation
  • Dedicated Onboarding Specialist

Standard

Sell even more with personalization, optimization tools, and enhanced automations.

  • 24/7 Email & Chat Support
  • Custom-Coded and Pre-built Email Templates
  • A/B Testing
  • Enhanced Automated Customer Journeys
  • Predictive Segmentation
  • Dedicated Onboarding Specialist

Essentials

Send the right content at the right time with testing and scheduling features.

  • 24/7 Email & Chat Support
  • Pre-built Email Templates
  • A/B Testing
  • Basic Automated Customer Journeys
  • Predictive Segmentation

  • Dedicated Onboarding Specialist

Free

Easily create email campaigns and learn more about your customers.

  • Email support for first 30 days
  • Pre-built Email Templates
  • A/B Testing

  • Basic Automated Customer Journeys

  • Predictive Segmentation

  • Dedicated Onboarding Specialist

Free

Easily create email campaigns and learn more about your customers.

  • Email support for first 30 days
  • Pre-built Email Templates
  • A/B Testing

  • Basic Automated Customer Journeys

  • Predictive Segmentation

  • Dedicated Onboarding Specialist

Essentials

Send the right content at the right time with testing and scheduling features.

  • 24/7 Email & Chat Support
  • Pre-built Email Templates
  • A/B Testing
  • Basic Automated Customer Journeys
  • Predictive Segmentation

  • Dedicated Onboarding Specialist

Standard

Sell even more with personalization, optimization tools, and enhanced automations.

  • 24/7 Email & Chat Support
  • Custom-Coded and Pre-built Email Templates
  • A/B Testing
  • Enhanced Automated Customer Journeys
  • Predictive Segmentation
  • Dedicated Onboarding Specialist

Premium

Our most advanced tools, unlimited contacts, and priority support; built for teams.

  • Phone & Priority Support
  • Custom-Coded and Pre-built Email Templates
  • Multivariate and A/B Testing
  • Enhanced Automated Customer Journeys
  • Predictive Segmentation
  • Dedicated Onboarding Specialist

*Overages apply if contact or email send limit is exceeded. Free plan sending will be paused if contact or email send limit is exceeded.

Learn more

Example of dragging and dropping rules and actions to build a customized journey.

Example of dragging and dropping rules and actions to build a customized journey.

Build more customized purchase paths

Deliver relevant messages to your customers based on who they are and how they interact with your business.

Email with product information and call-to-action prompting customers to make a purchase.

Email with product information and call-to-action prompting customers to make a purchase.

Reach inboxes when it matters most

Get your customers the information they need, such as purchase or account activity, with one-to-one, transactional emails.

Mobile screen showing an Instagram ad targeting repeat customers.

Mobile screen showing an Instagram ad targeting repeat customers.

Retargeting ads

Re-engage people who've interacted with your site or ads to help increase conversions by showing them relevant ads across Google, Facebook, and Instagram.

Fully built automation strategies. Customizable to fit your marketing goals.

Find new ways to automate your marketing with our library of fully customizable pre-built journeys. Using marketing best practices, customer behaviors, and data analytics, we’ll recommend an automation that fits your business strategy.

Connect all the data from your frequently used platforms to deliver more relevant marketing

+25% Web traffic increase

3x Email revenue

"One of the reasons we went with Shopify [to launch e-commerce arm] was the integration with Mailchimp. Since it’s an owned channel, we can send all of our traffic to sites that we know we can capitalize on. It’s been pretty awesome for the museum because we've gotten to reach so many more people than we ever thought was possible.

"[We observed growth across the board]: 25% increase, on average, in web traffic; 3x average increase in email revenue."

Kelly O'Connell, Senior Design & Marketing Manager of MCA Denver

FAQs

  • Yes, Mailchimp offers marketing automation, which allows you to personalize customer journeys, send trigger-based emails, and more. You can also send automated messages to customers that are uniquely tailored to their interactions with your business. Plus, you don’t have to be online, so you can send more emails at the right time and focus on other important matters. Whether you want to send an email after a user signs up or purchases a product, the right tools can help you keep the conversation going.

  • You can’t edit campaigns that have already been sent out via Mailchimp. However, if you haven’t hit the send button yet or the campaign is paused, you can set a schedule for it. Simply select the email campaign you want to work on and change the triggers, edit the schedule, alter the segment, or set a post-sending action.

    Make sure to click “Resume” once you’re done making changes.

  • To set up marketing automation, you’ll first have to connect your store to Mailchimp. This way, you can leverage important customer data to send engaging emails. It’s also good to know which Mailchimp plan you have. The Free plan only allows you to set up a single email automation, so you can enable welcome emails for new users or send a birthday email on a customer’s special day. On the other hand, you can create an automated workflow for the whole customer journey with the Standard and Premium packages.

  • Automated marketing refers to using technology to reduce the creation of manual emails. So, instead of composing an email after a customer abandons their cart or makes a purchase, you can let the system handle it for you. As a result, potential customers and current clients can receive emails in relation to where they are in the customer journey.

    Not only can this help shoppers remain engaged with your brand, but it can also allow you to create loyal customers. After all, 80% of consumers are more likely to purchase from brands that create personalized experiences.

  • To set up a few marketing automation campaigns, you’ll need to decide how often to send emails and define the trigger. Preset automations often have triggers already defined, so you’ll only worry about creating the content for the email. However, custom automations require you to indicate the trigger.

    Make sure your automated marketing campaigns sound human and go to the right people. Emails that are too focused on landing the sale or sound robotic can scare off prospects. Instead, focus on crafting automated emails that naturally communicate your message while moving consumers onto the next step in the sales journey.