Automations that are always on—even when you’re off

Never miss an opportunity to connect with people when it matters, so you can turn shoppers into loyal customers.

Marketing Automations AUI Hero with fake brand Big Mood Spa

Send the right message at the right moment

Automations help you add a personal touch without the personal effort.

Customer Journeys

Build more customized purchase paths

Deliver relevant messages to your customers based on who they are and how they interact with your business.

Customer Journey Builder birds eye view Abstract UI

Send Time Optimization

Take scheduling emails off your plate

Our data determines when your customers are most likely to engage so you can send at just the right time.

Send time optimization abstract UI with 24-hour performance results.

Transactional Email

Designed for Developers

Reach inboxes when it matters most

Update customers on their purchases or account activity with personalized transactional emails using our API or SMTP.

Mandrill platform view of account overview + transactional email example abstract UI
Integrations meets Customer Journey Builder AUI

Unlock e‑commerce automations

When you connect your e-commerce platform to Mailchimp, you can target your messages based on a customers purchase behavior.


All the ways you can automate your marketing


Customer Journeys

Build personalized purchase paths based on a customer’s unique behavior.

Behavior-based automations

Trigger relevant messages based on how contacts interact with your app.

Transactional email Designed for Developers

Send transactional emails with our API or SMTP.


Stand out by mailing customers postcards at regular intervals.

Date-based automations

Reach out to people on big days, like birthdays or anniversaries.


Keep your people in the know by sharing your latest posts.


Delivery by time zone

Ensure your contacts receive emails at the right time wherever they are.

Send time optimization

Our engagement data determines when people are most likely to open your emails.

Marketing calendar

Keep yourself organized and productive with one clear view across your campaigns.

Pre‑Built Journeys

Welcome series

When you get a new subscriber, follow up with a warm welcome.

Abandoned cart emails

Remind customers about stuff they left in their online shopping cart.

Product recommendations

Show your customers more products based on their most recent site visit.

Product retargeting emails

Remind people to come back for stuff they saw on your site.

Best customers

Reward loyal fans with special sales, offers, and promotions.

First purchase

Thank your new customers after they make their first purchase.

Order notifications

Let shoppers know you got their order and when something's on the way.

Product follow-up

After someone buys your stuff, get feedback or recommend other stuff.

Customer re-engagement

Reach out and say hello to the people you haven't heard from in a while.


Mailchimp was recently rated the #1 marketing automation software in Capterra’s Top 20 report.

Reggie Thomas

“Mailchimp has essentially been our 6th man, and we’re only a team of 3. It’s allowed us to reach our customers (without having to do it manually) and customize everything so it feels intimate and personal.”

Reggie Thomas, owner of Pinship

Keep pushing forward. We've got your back.

Award-winning support

Get answers when you need them from our team and marketing resources.

300+ app integrations

Connect your favorite apps to send more targeted campaigns.

Expert guidance

Work with a Mailchimp partner to take your marketing to the next level.


  • Does Mailchimp have marketing automation?

    Yes, Mailchimp offers marketing automation, which allows you to personalize customer journeys, send trigger-based emails, and more. You can also send automated messages to customers that are uniquely tailored to their interactions with your business. Plus, you don’t have to be online, so you can send more emails at the right time and focus on other important matters. Whether you want to send an email after a user signs up or purchases a product, the right tools can help you keep the conversation going.

  • How do I add automation to existing campaigns in Mailchimp?

    You can’t edit campaigns that have already been sent out via Mailchimp. However, if you haven’t hit the send button yet or the campaign is paused, you can set a schedule for it. Simply select the email campaign you want to work on and change the triggers, edit the schedule, alter the segment, or set a post-sending action.

    Make sure to click “Resume” once you’re done making changes.

  • How to set up Mailchimp marketing automation

    To set up marketing automation, you’ll first have to connect your store to Mailchimp. This way, you can leverage important customer data to send engaging emails. It’s also good to know which Mailchimp plan you have. The Free plan only allows you to set up a single email automation, so you can enable welcome emails for new users or send a birthday email on a customer’s special day. On the other hand, you can create an automated workflow for the whole customer journey with the Standard and Premium packages.

    Once you’ve completed the steps above, you can head over to the Automations icon, click the “Create” tab, and select “Classic Automation.”

  • What is automated marketing?

    Automated marketing refers to using technology to reduce the creation of manual emails. So, instead of composing an email after a customer abandons their cart or makes a purchase, you can let the system handle it for you. As a result, potential customers and current clients can receive emails in relation to where they are in the customer journey.

    Not only can this help shoppers remain engaged with your brand, but it can also allow you to create loyal customers. After all, 80% of consumers are more likely to purchase from brands that create personalized experiences.

  • What is needed for marketing automation campaigns?

    To set up a few marketing automation campaigns, you’ll need to decide how often to send emails and define the trigger. Preset automations often have triggers already defined, so you’ll only worry about creating the content for the email. However, custom automations require you to indicate the trigger.

    Make sure your automated marketing campaigns sound human and go to the right people. Emails that are too focused on landing the sale or sound robotic can scare off prospects. Instead, focus on crafting automated emails that naturally communicate your message while moving consumers onto the next step in the sales journey.

Ready to get started?

Set automations in motion so you can get back to building your business.