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Google Analytics

by Mailchimp


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Connect Google Analytics to Mailchimp to unlock powerful insights with campaign engagement data and tracking.

Send more targeted campaigns with Google Analytics for Mailchimp. Track page views, see who is visiting your content, and how they’re engaging with your website. View it all inside of Mailchimp and turn insights into smarter marketing.

What does it do?

Here are some popular ways to use this integration. Features and functionality vary by plan.

Turn data into insights

  • Connect your analytics to A/B testing and customer journeys to focus on the pieces of your campaign that resonate and messages that might need tweaking.

Understand your customer’s path to purchase

  • Gain deeper insights of how people move between your email campaigns and your website, so you can send more targeted messages that resonate with contacts at just the right moment.

See your data in one place

  • After you send an analytics-enabled email, you can view the results in your Mailchimp and Google Analytics reports.
  • You can track campaign ROI, conversion rate, bounce rate, and more.

Re-engage customers

  • Google Analytics’ campaign tracking lets you see who engages with your email campaigns, links they follow, or where they may have dropped off, so that you can re-engage and turn them into loyal customers.

Installation and Usage Tips


  • You need an Admin user level or higher to connect this integration.
  • You must have a Google Analytics account to complete this process.