Google Analytics is a free analytics tool that gathers data about web traffic. Use Google Analytics on a landing page or website to collect more detailed analytics and better understand your page visitors.
In this article, you’ll learn how to add Google Analytics tracking to your website or landing page.
Before you start
Here are a few things to know before you start.
You must agree to our additional terms before you can use tracking on your landing page or website.
You may be required to notify website or landing page visitors of tracking and how to opt out, depending on what laws are applicable to your business. Take a look at Google’s data privacy and security help articles to learn how visitors can opt-out of tracking with Google Analytics.
You can change the tracking settings on your website or landing page before or after publishing your content.
If you update tracking on your published website, you'll need to unpublish and re-publish the website for the new settings to take effect.
You’ll need to choose tracking settings for each new landing page you create. Tracking settings only need to be set up once for your Mailchimp website.
Once you choose to remove any tracking tool from a website or landing page, it may take up to 30 minutes for the removal action to complete.
How it works
When you add Google Analytics tracking to your landing page or website, you can collect important page view and engagement information about your visitors. The collected data can be viewed and measured in your Google Analytics account.
To add this type of tracking to your landing page or website, you’ll need a Google Analytics ID.
Find your Google Analytics ID
You can find your Google Analytics ID on the Admin page of your Google Analytics account. For step-by-step instructions to find your ID, visit the Analytics Help center. If you don’t have an account, visit Google Analytics to create one.
Add Google Analytics to a landing page
To add Google Analytics tracking to a landing page, follow these steps.
The Meta Pixel
With the Meta Pixel (formerly Facebook Pixel), you can gather data to build Facebook ads that are more likely to retarget and convert people who view your landing page or website. To learn how to set up the Meta Pixel, check out our article about how to use the Meta Pixel on your landing page or website.
Have a question?
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Use Meta Pixel to track people who visit your landing page or website and then show them Facebook ads. This is a great way to remind visitors of your brand, and helps make sure your Facebook ads are shown to the most relevant people.