Google Analytics is a free analytics tool that gathers data about web traffic. You can use Google Analytics on a landing page or website to collect more detailed analytics and better understand your page visitors.
In this article, you’ll learn how to add Google Analytics tracking to your website or landing page.
Before you start
Here are a few things to know before you start.
Before you can use tracking options on your landing page or website, you must agree to our additional terms.
Depending on what laws are applicable to your business, you may be required to notify visitors to your website or landing pages about tracking and allow them to opt out. For more information about how visitors can opt-out of Track with Google Analytics, take a look at Google’s help articles about data privacy and security.
You can change your tracking settings on your website or landing page before or after you publish your content.
If you update tracking on your published website, you'll need to unpublish and re-publish it for your new settings to take effect.
You’ll need to choose your tracking settings for each new landing page you create, but only once for your website in Mailchimp.
Once you choose to remove any tracking tool from a website or landing page, it may take up to 30 minutes for it to be removed.
How it works
With Google Analytics on your landing page or website, you can collect information about page views and view the data in your Google Analytics account. To add this type of tracking, you’ll need your Google Analytics ID.
After you’ve turned on tracking, we’ll gather data about page views as people visit your published content and send it to your Google Analytics account.
Find your Google Analytics ID
You can find your Google Analytics ID on the Admin page of your Google Analytics account. For step-by-step instructions to find your tracking ID, visit the Google Analytics Help center. If you don’t have an account, you’ll need to set one up.
Add Google Analytics to a landing page
To add Google Analytics tracking to a landing page, follow these steps.
The Facebook pixel
With the Facebook pixel, you can gather data to build Facebook ads more likely to retarget and convert people who view your landing page or website. To learn how to set it up, check out our article about how to use the Facebook pixel on your landing page or website.
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Use Facebook Pixel to track people who visit your landing page or website and then show them Facebook ads. This is a great way to remind visitors of your brand, and helps make sure your Facebook ads are shown to the most relevant people.