Landing page reports help you measure how your pages perform with metrics like views, clicks, signups, and revenue. Use data from your landing page reports to monitor conversion rates and refine your marketing strategy.
In this article, you'll learn about the data included in landing page reports.
How to use reports
Your reports can help you determine the success of your landing page based on how it converts. Look for high subscribe rates or an increase in revenue to know if a landing page performed well. Then, use the results to guide your design or promotional strategy.
View a report
After you publish, we'll start gathering data as people visit and interact with your page on the web.
To view a landing page report, follow these steps.
- Click the Campaigns icon.
- Click Reports.
- Click Landing Pages.
- Click the name of the report you want to work with.
Read on to learn what you'll find in your reports.
About your report
When you open your report, you'll see the audience, page URL, and publish date displayed along with your reporting data.
Here's an overview of what you'll find in all landing page reports.
The audience associated with your landing page. If your landing page includes a signup form, subscribers will be added to this audience.
The web address of your landing page. You can change it to use your own domain. To learn how to verify a subdomain, read Use Your Own Domain on a Landing Page.
- Publish Date
The date and time the landing page became visible online.
Total number of times people viewed your landing page. This includes multiple visits from the same people.
- Unique Visits
The number of people who viewed your landing page for the first time.
Total number of times links were clicked on your landing page. The total includes clicks on links, buttons, and attempted signups. This includes multiple clicks from one person.
- Performance graph
Shows a visual representation of total visits and total clicks. This graph appears when we have enough data to generate it, and your page has been published for more than 48 hours.
Number of times the submit button was clicked on your landing page's signup form. This metric is available for any landing page that uses the Signup Form content block.
- Conversion Rate
Percentage of people who viewed your landing page and subscribed.
To view unique visits and conversion rate, you’ll first need to enable Track with Mailchimp in your landing page settings. To learn more, check out Create a Landing Page.
These additional details appear in landing pages with a signup form content blocks
A list of tags applied to contacts who sign up through your page. Click a tag to see all contacts with that tag. If no tags are active for this landing page, you’ll see a link to Add Tags.
- Edit tags
Click to change the tags added to contacts upon signup.
- View Segment
Click to see all contacts with the selected tags.
These additional metrics appear in landing pages with product content blocks.
Total number of product orders made from your landing page.
- Average order revenue
The average dollar amount per order, including shipping and taxes.
- Total revenue
The total dollar amount for all orders made through your landing page, including shipping and taxes.
- Order history
A record of purchases made through your landing page. Use the View store drop-down menu to toggle between stores.