Landing Page Reports

Landing page reports help you measure how your pages are performing with metrics like views, clicks, signups, and revenue. You can use data from your landing page reports to monitor conversion rates and refine your marketing strategy.

In this article, you'll learn about the data included in landing page reports.

How to Use Reports

Your reports can help you determine how successful your landing page is based on how it converts. Look for high subscribe rates or an increase in revenue, then use your reports to help you inform the design of your next landing page, or make improvements to existing pages.

View a Report

After you publish, we'll start gathering data as people visit and interact with your page on the web.

To view a landing page report, follow these steps.

  1. Navigate to the Reports page in your account.
  2. Click Landing Pages.
  3. Click the name of the report you want to work with.

Read on to learn about the metrics you'll find in your reports.

Report Statistics

When you open your report, you'll see the audience, page URL, and publish date displayed along with your reporting data.

The metrics included in your report depend on the type of landing page you're working with.

All Pages

Here's an overview of the data you'll find in all landing page reports.

  • Visits
    Total number of times people viewed your landing page. This includes multiple visits from the same people.
  • Unique Visits The number of people who viewed your landing page for the first time.
  • Clicks
    Total number of times links were clicked on your landing page. The total includes clicks on links, buttons, and attempted signups. This includes multiple clicks from one person.
  • Performance graph
    Shows a visual representation of total visits and total clicks. This graph appears when we have enough data to generate it, and your page has been published for more than 48 hours.
  • Subscribes
    Number of times the submit button was clicked on your landing page's signup form. This metric is available for any landing page that uses the Signup Form content block.
  • Conversion Rate
    Percentage of people who viewed your landing page and were added to your audience.

To view unique visits and conversion rate, you’ll first need to enable Track with Mailchimp in your landing page settings. To learn more, take a look at our article about how to change landing page settings and tracking.

Product Pages

These additional metrics appear in product landing page reports.

  • Orders
    Total number of product orders made from your landing page.
  • Average order revenue
    The average dollar amount per order, including shipping and taxes.
  • Total revenue
    The total dollar amount for all orders made through your landing page, including shipping and taxes.
  • Order history
    A record of purchases made through your landing page. Use the View store drop-down menu to toggle between stores.

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