Create a Landing Page

Landing Pages in Mailchimp can help you grow your audience and promote products and services. Published landing pages are easy to share on the web or in other Mailchimp campaigns, so you can start driving traffic to your page. You can edit, unpublish, or delete a landing page at any time.

In this article, you'll learn how to create and manage a landing page in Mailchimp.

Before You Start

Here are some things to know before you begin this process.

  • Take a moment to learn about Landing Pages in Mailchimp.
  • Landing pages must be associated with an audience in your account or your connected store. We'll prompt you to make this choice when you go to build your page.
  • You can unpublish, edit, and republish a landing page at any time, but the URL and associated audience or store can't be edited after a page has been published.
  • The Landing Page Builder does not prevent you from publishing if you've left default content in your layout. We strongly recommend you preview your landing page and review your settings before you publish.
  • iframes and custom HTML can't be used in landing pages.
  • Because merge tags pull individual contact data from your audience, they can't be used in public landing pages.

Create a Landing Page

First, you'll choose the type of landing page you want to create, then you'll design your content and configure the page settings.

To create your page, follow these steps.

  1. Click to start your landing page.
  2. Type a name for your landing page. This name is for your reference, and isn't visible to landing page visitors.
  3. Use the drop-down menu to select an audience. Contacts who sign-up on your landing page will be added to this audience.
  4. Click Begin.
  5. Click to select a template. You can learn more about landing page template options in our article About Landing Pages.
  6. Drag content blocks into your layout and customize the content for your landing page. If you need some inspiration, check out our design tips. Landing page templates include a logo placeholder, which is designed to automatically pull in your default brand logo. To learn more about this placeholder and how to use it, read Set a Default Logo.
  7. Click Preview in the upper-right corner to see what your page will look like.
  8. After you've designed your content, click Save & Close.
    Save and continue button in the Landing Page Builder.

Read on to learn how you’ll set up your landing page. You can return and make edits to the design at any time.

Add a Page Title and URL

Here's how to set things up.

Page Title

To add a page title, follow these steps.

  1. Click Add Page Title.
  2. Type the page title your contacts will see in their browser’s title bar and click Save.
    landingpageschecklist pagetitle


All users can edit their landing page URLs. Paid users can also add a verified email domain to the URL. To use your own domain on a landing page, you’ll first need to verify a subdomain.

  1. Click Add URL.
  2. Choose to Use your own domain or Use a Mailchimp domain.
    • Use your own domain
      1. Click the drop-down and choose the subdomain you want to use.
      2. In the field, type the new URL.
    • Use a Mailchimp domain
      1. Click the drop-down and select the verified email domain you want to use.
      2. In the field type the new URL.
      3. When you’ve finished, click Save.

Settings and Tracking

In the Settings & Tracking section you can add Track with Mailchimp, Facebook Pixel, or Google Analytics on your landing page. We’ll also let you know if reCAPTCHA is enabled.

Before you can use tracking on your landing page, you must agree to our additional terms of use. Depending on what laws are applicable to your business, you may be required to notify your page visitors about tracking and allow them to opt out of Track with Mailchimp. If necessary, we recommend you add a notification bar that includes an opt-out link.

To edit the tracking options for your landing page, follow these steps.

  1. Scroll to the Settings & Tracking section and click Edit.
    Click Edit in the Settings & Tracking section.
  2. Click Accept to confirm you agree to our additional terms. You’ll only need to accept the terms once.
  3. Check the boxes next to the tracking options you want to enable.
    • To turn on Track with Facebook Pixel, you might need to enter additional information depending on your ad type. If you want to use existing Pixel ID, enter it in the field.
      Enter your Pixel ID into the field.
    • To turn on Google Analytics, enter your Google Analytics ID.
      Enter your Google Analytics ID.
  4. Click Save.

That’s it! As soon as you publish, we'll start gathering data as people visit and interact with your page on the web.

Publish a Landing Page

When you're ready, click the Publish button to publish your landing page.

Click Publish.

After you publish, your page will be live on the web but unindexed so no one will see it until you share the link. We'll compile report data as people visit your page and sign up for your marketing or make purchases.

Learn more about landing page reports.

After You Publish

After you publish, it's time to drive traffic to your landing page so you can start seeing results. Here are a few things you can do.

  • Promote your page
    Promote and share your page with your contacts through other campaigns you create in Mailchimp. Create an automation for your landing page subscribers or customers, run an ad and link your page in your call to action, or include it in a regular email campaign. You can also copy and share the custom URL for your landing page on any social media platform.
    Promote Your Landing Page
  • View reports
    We’ll start compiling reporting data as people visit your page and sign up for your marketing or make purchases.
    Landing Page Reports
  • Show ads to your landing page visitors
    Create retargeting ads for anyone who visits your landing page. You can create unique ads to display for your landing page visitors on Facebook, Instagram, and Google's Ad Display Network. About Facebook and Instagram Retargeting Ads
    Getting Started with Google Remarketing Ads
  • Target landing page signups
    If you used a Signup page template, you can segment your audience to target contacts who sign up through your landing page. Send them an automated welcome series or email campaign with a special offer!
    Segment by Signup Source
    Create an Automated Welcome Email

Manage Landing Pages

After you’ve published a landing page you can edit, unpublish, or delete it.

Edit a Landing Page

You can make changes to the design of a published landing page at any time. Because we use the original page settings to compile your report metrics, you can't change the page title, URL, or the audience or store associated with the page.

To edit a landing page, follow these steps.

  1. Navigate to the Campaigns page in your account.
  2. If you have more than one audience, click the Current audience drop-down and choose the one associated with your landing page.
  3. Click the drop-down menu for the page you want to work with, and click Edit.
    Drop-down with option to choose Edit
  4. Make any desired changes to your page.
  5. When you're ready, click Save and Publish to immediately publish changes.

Way to go! Your changes are now live on the web.

Unpublish a Landing Page

To unpublish a landing page, follow these steps.

  1. Navigate to the Campaigns page in your account.
  2. If you have more than one audience, click the Current audience drop-down and choose the one associated with your landing page.
  3. Click the drop-down menu for the page you want to work with, and click Unpublish.
    Drop-down menu for a landing page with cursor on Unpublish option.
  4. In the pop-up modal, type UNPUBLISH, and click Unpublish.
    Unpublish modal with the cursor clicking Unpublish.

You can leave your landing page unpublished, edit and republish, or delete it.

Delete a Landing Page

Just like any campaign in Mailchimp, when you delete a landing page from your account, you'll also lose all its reporting data. We strongly recommend you unpublish landing pages you want to take offline, but keep the campaign in your Mailchimp account so you can access its data.

Both unpublished and deleted landing pages will display a 404 page not found message when someone attempts to visit the URL. If you still need to delete a landing page, check out Delete Campaigns from Your Account.

Was this article helpful?

Anything else we can do to improve our site?