Promote Your Landing Page

After you publish your landing page and get a chimpy high-five from us, there’s a lot you can do to make your page stand out online. To drive traffic to your published landing page, you’ll share it with your audience. Whether your goal is to feature a product or grow your list, there are several ways you can use Mailchimp to promote your page.

After you publish your landing page you can use the URL to share your landing on a social media platform. If you’re using a signup page template, you can choose to create an ad or start an automated email to welcome new subscribers.

In this article, you’ll learn about how to promote a published landing page.

Copy and Share Your URL

The easiest way to promote your landing page is to copy the URL and share it with people. Share it in email campaigns or social media platforms. You can find your campaign URL in a few different places.

Immediately after you publish, you can copy your URL from the high-five confirmation page.

You can also copy your page’s URL from the Campaigns page.

Here are a couple of ideas for sharing your landing page URL.

  • Share in an email campaign
    Use a Button content block to link to your landing page URL in an email campaign.
    Use Button Content Blocks
  • Post to social media
    Copy and paste your URL to share it on a social media platform like Facebook or Twitter.

To learn more about custom URLs, check out Customize Landing Page URLs.

Create an Ad

Advertise your landing page on Facebook and Instagram to reach a wider audience. There are a couple ways to do this.

  • Create an ad from scratch
    After you publish a landing page, run an ad campaign that links your landing page URL in the call to action.
  • Try our pre-populated ad
    After you publish a landing page using the signup page template, we’ll start an ad for you. Click “Review Your Ad” to review a premade ad that links to your landing page.


This option is similar to a Facebook or Instagram ad you create from scratch, but it works a little differently.

After you publish your landing page, you’ll be able to review and edit the ad’s budget, audience, and content. You can change the picture, but carousel format is not available. The ad is designed to get more visits to your signup landing page, so the URL is not editable.

When you choose your audience, keep in mind that we won’t show this ad to any of your existing email contacts. We recommend choosing an audience of new people who are similar to your contacts, or similar to people who have liked your Facebook Page.

Your landing page signup ad will be available to run as long as your landing page is published.

You can create an ad for any landing page you've published. From the Campaigns page, click Create Campaign, and then click Let us guide you. In the Build Your Brand section, click Promote your landing page with an ad.

Create a Facebook or Instagram Ad

Welcome New Subscribers

When someone signs up to your list from your landing page, use an automated email to welcome them and introduce yourself.

If you use a signup page landing page template, we’ll draft an automated welcome email for you right after you publish.

landingpage welcome autom

You can design the email to look the way you want, similar to how you would design a regular email campaign. We’ll only send to people who sign up for your list from your landing page. You can edit or pause the automated welcome email at any time.

Create an Automated Welcome Email


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