After you publish your landing page and get a chimpy high-five from us, there’s a lot you can do to make your page stand out online. To drive traffic to your published landing page, you’ll share it with your audience. Whether your goal is to feature a product or grow your list, there are several ways you can use Mailchimp to promote your page.
After you publish your landing page you can use the URL to share your landing on a social media platform. If you’re using a signup page template, you can choose to create an ad or start an automated email to welcome new subscribers.
In this article, you’ll learn about how to promote a published landing page.
Create an Ad
Advertise your landing page on Facebook and Instagram to reach a wider audience. There are a couple ways to do this.
- Create an ad from scratch
After you publish a landing page, run an ad campaign that links your landing page URL in the call to action.
- Try our pre-populated ad
After you publish a landing page using the signup page template, we’ll start an ad for you. Click “Review Your Ad” to review a premade ad that links to your landing page.
This option is similar to a Facebook or Instagram ad you create from scratch, but it works a little differently.
After you publish your landing page, you’ll be able to review and edit the ad’s budget, audience, and content. You can change the picture, but carousel format is not available. The ad is designed to get more visits to your signup landing page, so the URL is not editable.
When you choose your audience, keep in mind that we won’t show this ad to any of your existing email contacts. We recommend choosing an audience of new people who are similar to your contacts, or similar to people who have liked your Facebook Page.
Your landing page signup ad will be available to run as long as your landing page is published.
You can create an ad for any landing page you've published. From the Campaigns page, click Create Campaign, and then click Let us guide you. In the Build Your Brand section, click Promote your landing page with an ad.
Welcome New Subscribers
When someone signs up to your list from your landing page, use an automated email to welcome them and introduce yourself.
If you use a signup page landing page template, we’ll draft an automated welcome email for you right after you publish.
You can design the email to look the way you want, similar to how you would design a regular email campaign. We’ll only send to people who sign up for your list from your landing page. You can edit or pause the automated welcome email at any time.