Landing Page Optimization: FAQs
How do I create a professional landing page?
You can create a professional landing page using any website builder, including Mailchimp’s landing page builder. These landing pages can help you grow your subscriber list and promote products and services, improving conversion rate and driving traffic directly to your website.
With Mailchimp’s landing page builder, you can create a landing page the same way you create an email. After giving it a name and selecting your audience, you can begin designing your content using a variety of customizable templates. When you’ve finished designing and entering all the important information your visitors need to convert, you can publish your page and begin using it.
Should landing pages be SEO optimized?
Depending on your goals, you may choose not to SEO optimize your landing page. For example, if you want to use your landing page only for paid search ads, you may choose not to have Google index the page. However, optimizing your landing page and having it indexed is typically best to attract more website traffic. Therefore, even if you plan to use the landing page for paid advertising, you can still get more traffic and conversions from the page by optimizing it for search engines.
Optimizing your landing page helps visitors find you organically, making them more likely to convert into leads or customers. Even if the marketing campaign you use it for is short, you can and should still optimize the page to get as much traffic as possible.
What makes a successful landing page?
While your landing page may look different from your competitors, successful landing pages have some similar basic elements, including:
- Matching ads: If you’re using your landing for a pay-per-click (PPC) campaign, it should match the design and copy of the ad. The imagery and copy don’t have to be exact matches, but the messaging should be similar to improve user experience (UX).
- Social proof: Social proof can help convince visitors to take action because they’ll hear why your product or service works from real people.
- Simple design: You don’t need to go overboard with design to have an effective landing page. Depending on the type of landing page you’re creating, you may just need to convey a short message about the offer and what visitors can expect. Just make sure you also have a clear CTA on the page.