By submitting their email address, the parent automatically receives a PDF with the study plan, but also a welcome package with pricing, service menu, success stories, and a call-to-action coupon. If the parent clicks the link on the coupon, they arrive at your booking calendar.
The booking calendar notifies the tutor and confirms the appointment. All this happens automatically. Even better, it is invisible to the customer. It takes time to set up the automation chain, but once it's set, it saves hours of missed phone calls, checking calendars, and confirming appointments.
Landing pages are crucial for lead generation. There are many types of landing pages available. Mailchimp offers two categories of landing page templates. The basic template uses a drag-and-drop editor to make customization simple and there is room for your company logo.
Each template is mobile-responsive, so your landing page will look professional on any device – smartphone, computer, or tablet. Themed landing pages are also drag-and-drop and mobile-responsive, but you can add background images and response buttons.
Social media gives marketers unprecedented opportunities to connect with consumers. A presence on social media platforms makes it easier for customers to find you by following hashtags or searching for keywords. Social media companies work to keep their customers actively engaged and marketers can build on this advantage. The result is increased brand awareness and a consistent marketing message.
Zapier’s Facebook Lead Ads generates leads by making it easy for users to sign up for ad campaigns. When a potential customer clicks on the lead ad, Facebook automatically loads their contact information. The Facebook leads information is saved to transport over to your Mailchimp list.
From your Mailchimp list, you can match new subscribers with relevant marketing campaigns. You can even create a poll to see what marketing is most useful to your subscribers. This is a simple data-driven approach to segmenting your audience and micro-target campaigns and special offers.
Zapier is just one of more than 250 platforms you can integrate with your Mailchimp account for data-driven marketing campaigns. Let’s look at Mailchimp for LinkedIn lead gen forms. These forms sync your LinkedIn contacts with your Mailchimp audience.
When a user clicks on a call to action, LinkedIn fills in her user information. This information transfers to your Mailchimp list. You can classify leads with predefined fields, hidden fields, custom questions, and consent fields. You can connect or disconnect Mailchimp for LinkedIn Lead Gen Forms in the Mailchimp integration directory.
Blog content is a proven method of guiding users to your landing page. A blog gives the user free, no-commitment information about a problem they want to solve. Relevant and useful content builds authority and trust. It empowers visitors to self-select and decide if they want to move into the sales funnel. You can put calls to action anywhere in the blog to connect visitors to your landing page and become information-qualified leads.