Prep & Start
Learn how to turn your idea into a business, or your side hustle into your only hustle.
Topic Explainer
How To Start an E‑Commerce Business—a Complete Guide
There’s a lot to do when you’re first figuring out how to start an e-commerce business. It can seem overwhelming to take that first step, but it doesn’t have to be.
Launching a Business
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Business Tips
How to Start a Retail Business
Looking to start a retail business? Review our guide on how to start a retail business here.
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Business Tips
Competitor Analysis: What It Is and How to Conduct One
Competitor analysis can set your business up for success. Learn why it's important and how to conduct research in 6 steps.
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Business Tips
How to Develop a Startup Marketing Strategy
Develop a marketing plan to boost the visibility of your startup business, establish a digital marketing presence through strategic positioning and promote your business.
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Marketing Glossary
How to Create an Effective Go-to-Market Strategy
Every business needs a go-to-market strategy. Our 5-step guide will help you create one.
Create Your Brand
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Business Tips
Branding Your Online Business
Branding sets your business apart from competitors. Learn what it is, what goes into it, and how to do it.
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Business Tips
How To Build a Brand Identity and Why It’s Important
Strong brand identities convey values, vision, and personality to help build brand recognition and awareness. Learn how to create your brand’s identity today.
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Business Tips
Colors for Marketing: How to Pick the Right Colors for Your Brand
Every color evokes a different kind of emotion. Learn how to use color in your marketing strategy to influence customers and strengthen your brand.
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Business Tips
5 Core Concepts to Define Your Brand
Understand the concepts behind the world’s strongest brands and apply them to your own business.
Success Stories
See How Six Barrel Soda Uses the Shopify Integration to Grow their Audience and Measure ROI
Learn how the soda syrup company puts the power of Mailchimp email and Shopify together to organically gather newsletter contacts, and see the results of their campaigns.
Grow Your Audience
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Business Tips
What Is Lead Generation and Why It’s Important?
Lead generation is the heart-pumping life into your sales funnel. Learn how to get higher-quality leads to make actual conversions.
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Marketing Glossary
What is a Customer Journey? Customer Journey Definition
Learn what a customer journey is, and how you can build customized, automated customer journeys in Mailchimp.
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Case study
How AdHoc Grew Their Audience by 93%
The Brooklyn-based publication and concert promoter uses tags and Mailchimp’s Eventbrite integration to connect with their community.
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Case Study
How Jopwell Tripled Their Email Volume and Maintained an Open Rate of 30%
The diversity hiring service uses Mailchimp’s Marketing CRM and data insights to get a holistic view of their candidates and clients.
Product-Market Fit
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Marketing Glossary
What Is Product-Market Fit?
How do you know if there’s market demand for your idea? There are multiple signs to help you stay on track.
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Marketing Glossary
How to Create a Unique Selling Proposition
When someone reads your USP, they should be informed or reminded of why you’re the best choice.
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Marketing Glossary
What is Product Differentiation?
Product differentiation is 1 of the keys to small business success. Here’s what you need to know.
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Business Tips
Marketing Products: A Guide to How to Market a Product
Marketing products is a challenge for every business. Get tips for how to go about product marketing and learn about tools to use to support your efforts.
