Published: April 2, 2020
As Chief of Staff at Jopwell, a career advancement platform for Black, Latinx, and Native American students and professionals, Tani Brown understands the importance of audience data in any successful marketing or communication strategy. Since 2016, Jopwell has used Mailchimp to reach new audiences—like potential partners, investors, or community members—and to stay connected with the candidates and customers they’ve already established a relationship with.
“Mailchimp has been really vital for us to optimize our email marketing strategy and segment these audiences so that we can talk to them based on who they are,” Tani tells us. And it’s Mailchimp’s Marketing CRM and data insights that help them do it.