The Latest Product updates
What’s new in Mailchimp
We’re excited to roll out new feature updates coming soon to help you prepare for this holiday season.
MULTI-AUDIENCE & MULTI-COUNTRY SMS
Global reach, personalized SMS campaigns—all from one account
With support for multiple audiences and countries, you can deliver targeted peak season offers via SMS right to customers’ phones—without the overlap or confusion.
SMS API
Conversion on-call
Add SMS-only contacts directly through the API to grow your audience and boost conversion by connecting with customers on their preferred channels.
SHOPIFY INTEGRATION
Tap into your Shopify data to drive revenue from send to sale
Connect your Shopify store to Intuit Mailchimp and unlock richer data—data you can use to build hyper-personalized campaigns that can convert at each stage of the buyer journey. Take advantage of new segment conditions for e-commerce, including product viewed, product added to cart, and search submitted.
POPUP FORMS
Pull in more data with popups
Use popup forms to capture holiday traffic from site visitors around the world to grow your SMS and email list—and for targeted data collection that enables more personalized campaigns.
Discover improved Reporting & Analytics tools
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Revenue Attribution
We’ve added more insights to revenue attribution, including email opens and SMS delivery interactions. Also new: Customizable attribution windows to help you optimize your strategy.
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Conversion Insights
Want to know where shoppers are getting stuck in the holiday rush? Our conversion insights tool can help you see the whole story.
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Audience Analytics
Use our audience analytics chart to see where your new customers are coming from. Identify trends and double down on what’s working to keep the momentum up.
Check out the latest updates
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Get the integration
Drive Shopify sales with single-use offers
Incentivize customers to shop—without code leaks eating into your profits. You can now create unique discount codes right in Mailchimp, then add them to email and SMS automations, and popup forms too.
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Add triggers
Trigger automations from Wix Bookings
Now you can use appointment data from Wix Bookings to trigger automated emails and SMS—helping reduce no-shows and drive repeat bookings.
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Customize filters
Filter out bots for more accurate metrics
Get a clearer view of engagement with new filters that let you remove email and SMS bot clicks from your metrics. Filter out Apple MPP email opens too for even more accuracy.
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Use segment condition
Target new leads with Lead Ad Activity
Our Lead Ad Activity segmentation condition lets you send targeted email and SMS to contacts who have (or haven’t) engaged with your Meta and Google Lead Ads.
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Explore this feature
Turn collection views into new campaigns
Convert window shoppers into customers with our new Collection Viewed advanced segment condition—available with a connected Shopify store.
- Give it a try
*Disclaimers
- Integrations sold separately. Availability of features and functionality varies by plan type. Certain functionality described is dependent upon the integration and/or a paid plan. For details, view Mailchimp plans and pricing.
- 30x ROI: Based on all e-commerce revenue attributable to paid plan users’ Mailchimp campaigns from August 2024 - August 2025. ROI calculation requires an e-commerce store that is connected to a Mailchimp account. Results vary.
- SMS Marketing: SMS is available as an add-on to paid plans in select countries. Application and agreement to terms is required before purchasing credits. Messages can only be delivered to contacts in the country selected. Australia messaging available only for contacts with +61 country code. SMS credits are added to your account after purchase and approval. Credits are issued monthly and unused credits expire and do not roll over. MMS only available for Standard and Premium plans sending to US and Canada contacts. Pricing varies. Click here for details.
- See revenue this holiday season: E-commerce Mailchimp customers see up to 20x ROI in the first 3 months after launching their first SMS campaign. Based on U.S. SMS users’ e-commerce revenue attributable to first SMS campaign launch during September 2023 through April 2024. ROI calculation requires an e-commerce store that is connected to a Mailchimp account. Results may vary.
- Popup Forms: Popup forms (beta) are available to Mailchimp marketing plan users (on web browsers only) at no additional cost at this time.
- Transactional SMS: Transactional SMS is available to Mailchimp users with active SMS Marketing and Mailchimp Transactional email (formerly, Mandrill) plans. Transactional SMS credits are shared with SMS Marketing credits. Functionality is limited to sending one-way transactional SMS messages only. Marketing messages are not permitted. Users are responsible for complying with all applicable laws, regulations, and carrier requirements, including the capture and maintenance of required subscriber data messaging history and opt-in/opt-out requests. See terms.