What’s New

Other Enhancements

• Manage contacts and keep tabs on campaigns from anywhere with the Mailchimp mobile app

  Now you can add notes, view engagement activity, and manage tags for individual contacts in the new mobile contact profile. Get the app.

• Find the right expert to help you succeed

  Need help with brand design, growing your audience, or using our more advanced features? We've added filters to our Experts Directory so you can find the help you need even faster. You can access the directory from your account and on our website. Access the directory.

Other Enhancements

• Know who’s getting your postcards

  Rest assured that your postcards are going to the right people. With just one click you can quickly see the profile details—including name, email, and mailing address—of your recipients before you send. Learn more about postcards.

• Organize your audience with automated tags

  Now when you connect an existing integration or create a custom integration through our API, you can automatically create tags in Mailchimp based on interests and attributes.

• Edit your images wherever you are

  Capture inspiration anywhere and keep it all in one place. Easily upload your images to the content studio in our mobile app and use them across all your campaigns.

• Get to know your audience with mobile reports

  See who's joining your audience through your landing page and learn about individual contacts using the updated reports on our mobile app.

Other enhancements

• Time your messages perfectly with a scheduled postcard campaign

  Create and schedule your postcard campaign for a later date, so that it arrives at precisely the right moment and you keep your work on track. Schedule a postcard

• Organize your audience, wherever you are

  Create, edit, and manage tags on the mobile app to keep your audience organized and actionable, from any time or place. Download on iOS or Android

• Get insights and inspiration on the go

  Get recommendations for which features to try next and guidance on best practices with the recommendations in content in the new mobile app Explore Feed. Download on iOS or Android

Other enhancements

• Create shoppable landing pages with the Square product integration

  Now when you connect a Square account, you can pull stored products and add new ones from Mailchimp to make a shoppable landing page. Connect with Square

Other enhancements

• Grow your list with pre-designed landing page templates.

  Our new templates include all of the content blocks you need to quickly create a beautiful landing page—simply plug in your message, publish, and start getting new subscribers. See what you can do

Other enhancements

• Get more eyes on your Facebook and Instagram ads with GIFs.

  When you add an animated GIF to your single-image Facebook and Instagram ads, it’s sure to capture even more attention. Build your ad with a GIF

• Send people the right content with tag-triggered automations.

  Now you can send an email or email series to the right people automatically, based on the tags you apply. Set up an automation

• GDPR functionality now available in the API.

  Enable GDPR fields, sync contacts’ marketing permissions, and delete personal data when requested directly through the API. Check out the documentation

• Get everything you need to build a business, including powerful MailChimp tools, with PayPal Business in a Box.

  Create your store, accept payments, manage your finances, and market your business—all in one place. Sign up for your box

• Add GDPR fields to more types of signup forms.

  You can add GDPR fields not only to hosted, pop-up, and landing page signup forms, but also to forms embedded on your website. How to add GDPR fields

• Build Facebook and Instagram ads with our mobile app.

  Set up Facebook and Instagram ads on your mobile device to find new people and sell more stuff—all in a few quick taps. Download on iOS or Android

• MailChimp for LemonStand.

  Integrate your LemonStand store with MailChimp to turn on automations that recommend products, recover lost sales, and more. Connect your store

• MailChimp for Volusion.

  Integrate your Volusion store with MailChimp to welcome new customers, follow up on orders, and more. Put your data to work

Other enhancements

• Manage your landing pages while you’re on the go.

  Use the mobile app to publish, unpublish, share, and track the performance of landing pages you’ve built on desktop. Download on iOS or Android

• Add required fields for GDPR-friendly forms.

  You can now require contacts to select at least 1 marketing permission checkbox on GDPR-friendly forms before subscribing. How to edit GDPR form fields

• Anonymize data from your deleted contacts to comply with the GDPR.

  When you delete a contact from your list, you now have the option to archive them and keep their data in your reports, or to remove them, which replaces all of their identifying info with anonymized activity data. How to delete contacts

• Add a notification bar to landing pages.

  Highlight new products, share important announcements, or provide a cookie notification by adding a notification bar to your landing page. How to add a notification bar

• Use your saved templates to create campaigns on mobile.

  When building campaigns in the mobile app, you can now access templates you've created on desktop so you can quickly design and send emails on the go. Download on iOS or Android

• Send prebuilt product retargeting emails on mobile.

  Remind shoppers about the cool stuff they saw in your store and bring them back to buy. Find out how to set them up on iOS and Android

• One list, many landing pages: Segment subscribers by signup source.

  Now people can submit their information on multiple landing pages, even if they’re already subscribed to your list. Each new submission will be added to their contact profile, so you can better segment and personalize your campaigns. See all your segmentation options

• Use a built-in privacy badge for your landing page.

  Help users understand the terms of use for your landing page using our built-in privacy badge that links to Mailchimp’s Terms of Use. How to add a privacy badge

• More customizable social posts.

  Auto-post from the campaign builder to reach people on Facebook and Twitter, even if they aren’t subscribed to your list—plus, now you can add a customized message with up to 4 images to get more clicks. How to share on Facebook and Twitter

• A simplified way to connect your site.

  All of the information you need to connect your site—like where to begin and installation steps— can be found by clicking through our improved Connected Sites page. Get connected

Other enhancements

• A more intuitive, easy-to-scan contact profile.

  You can now add notes, view and reply to conversations, track activity in a single timeline, and more. How to manage contacts

• New ad reports in the mobile app.

  See what products you've sold through your ads with our new detailed reports. Download for iOS and Android

• Edit live landing pages.

  Edit and republish your landing page without pausing your campaign, so your customers will never encounter an error page while you're fixing a typo, adjusting the formatting, or anything in between. How to manage landing pages

• Customize the image + caption block on your landing page.

  Add image + caption blocks to create a visually stunning landing page that features up to 4 images. Learn how to use image + caption content blocks

• Customize your email campaign’s “To” field.

  Use a custom merge tag or text to add a more personalized greeting in your email’s “To” field. Discover how to personalize your emails

• Target your Facebook Page likes.

  Create a Facebook ad that targets people who've liked your Facebook page or are a lot like them. Find out how to target your Facebook ads

• Change opt-in settings for multiple lists at once.

  Users can adjust opt-in settings for all lists in their account from the main Lists page. How to change your settings

• Put your data to work with Mailchimp for Big Cartel.

  Users with an e-commerce store built on Big Cartel can now sync their customer data with Mailchimp. How data from Big Cartel powers Mailchimp tools

• Use data from your Miva store to fuel your marketing in Mailchimp.

  Users with an e-commerce store built on Miva can now sync their customer data with Mailchimp. How to use data from Miva with your Mailchimp tools

• More features for BigCommerce users.

  Set up abandoned cart messaging, product retargeting emails, and pop-up forms, and track ROI generated from Facebook, Instagram, and Google ad campaigns. How to put your BigCommerce data to work

• More features for Drupal and Ubercart users.

  Our Drupal and Ubercart integrations now include auto-enabled pop-up forms and product retargeting emails. Find out how to design effective pop-up forms and product retargeting emails.

Other enhancements

• Single opt-in for all forms.

  All Mailchimp forms now support single opt-in, so contacts can subscribe to your list in one simple step. Signup form options

• Automations have moved on mobile.

  Now you can view all your campaigns in one place just like you do on the web. Download for iOS and Android

• Promo codes in the Mailchimp mobile app.

  Encourage bigger checkouts by adding promo code content blocks to your emails directly from your mobile device. Download for iOS and Android

• Resend to non-openers on mobile.

  Give your emails a second chance by resending them to people who didn’t open the first time in just one click. Download for iOS and Android

• More to do with mobile:

  • Get instant notifications that help you track sales and improve your marketing.
  • Express yourself in more than words with sticker packs for iOS messages.

Other enhancements

• Product retargeting for BigCommerce, WooCommerce, Magento 2, and PrestaShop users.

  Create product retargeting emails to remind visitors about an item they viewed on your site. Learn how to create a product retargeting automation

• Mailchimp for Drupal Commerce.

  Users with an e-commerce store built on Drupal Commerce can now sync their customer data with Mailchimp. Put your customer data to work

• Mailchimp for Ubercart.

  Users with an e-commerce store built on Ubercart can now sync their customer data with Mailchimp. Put your customer data to work

• Mailchimp for X-Cart.

  Users with an e-commerce store built on X-Cart can now sync their customer data with Mailchimp. Put your customer data to work

Other enhancements

• Mailchimp for PrestaShop.

  Users with an e-commerce store built on PrestaShop can now sync their customer data with Mailchimp. Put your customer data to work

• Customize your campaign URLs.

  Drive traffic to your campaign pages and spread awareness of your brand by making your links more recognizable to customers. Learn how to customize campaign URLs

• A more intuitive content manager.

  All the stuff you need for your marketing—from product images to GIFs—are easy to find, edit, and insert into any of your email and ad campaigns. Find our more about the content manager

• Choose templates with intent.

  Our intent-based featured templates guide you through the content creation process with helpful advice and suggestions. Why you should use intent-based templates

Other enhancements

• A new dashboard on mobile.

  We’ve redesigned the dashboard on mobile to make accessing your e-commerce, audience, and campaign data even easier while you’re on the go. Keep tabs on all your data