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The Latest Product updates

What’s new in Mailchimp

The latest updates are here to help you reach more audiences and hone your marketing strategies. Check out more accurate analytics, more powerful dynamic content options, and exciting improvements to one of our most popular integrations.

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Coming Soon

Let AI find and win untapped revenue for you

Soon, our AI models will be able to predict which customers are most likely to convert—and help you target them by suggesting high-quality, personalized marketing content.

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Scale your multichannel marketing with SMS*

Make SMS an integral part of your marketing strategy

SMS is a powerful way to engage customers with highly relevant, timely messaging. Send abandoned cart notifications, transaction follow-ups, and more with ease.

Explore SMS features

Latest product updates and enhancements

SMS MARKETING

Send SMS campaigns in even more markets

Users in Australia and Canada can now send SMS campaigns to customers in their countries. Available as an add-on to all paid plans.

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EMAIL BUILDER

More personalization with dynamic content

Standard and Premium users can fine-tune who sees their dynamic content blocks even further by using multiple audience conditions.

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ANALYTICS

More accurate open rate data

Apple Mail Privacy Protection (MPP) caused certain email opens to be counted twice. Now, Standard and Premium users can filter those extra opens out.

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INTEGRATIONS

2-way data syncing with Wix

Our Wix integration just got better. Now, Mailchimp seamlessly connects with Wix to give you deeper insights you can use to drive conversions.*

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Other enhancements

  • More efficiently manage SMS contacts

    It’s easier to edit SMS phone information on contact profiles—and to find and fix duplicate contacts.

  • A more streamlined segmentation experience

    Standard and Premium users can more easily create segments with unlimited conditions and complex and/or logic.

Learn more with our inspiring webinars

These on-demand videos will teach you more about our latest features, so you can take your marketing to the next level.

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*Disclaimers

  1. SMS Marketing: SMS Marketing: SMS is available as an add-on to US, UK, Canada, or Australia paid plans only. Application and agreement to terms is required before purchasing credits. Messages can only be delivered to contacts in the country selected. Australia messaging available only for contacts with +61 country code. SMS credits are added to your account after purchase and approval. Credits are issued monthly and unused credits expire and do not roll over. MMS only available for Standard and Premium plans sending to US or Canada contacts. Pricing varies. See terms for details.
  2. Wix Integration: Mailchimp and Wix sold separately. Integration available. Availability of features and functionality varies by plan type. For details, view Mailchimp plans and pricing.
  3. Intuit Assist: Intuit Assist functionality (beta) is available to certain users with Premium, Standard and Legacy plans in select countries in English only. Access to Intuit Assist is available at no additional cost at this time. Pricing, terms, conditions, special features and service options are subject to change without notice. Availability of features and functionality varies by plan type. Features may be broadly available soon but represents no obligation and should not be relied on in making a purchasing decision. For details, please view Mailchimp’s various plans and pricing.
  4. Availability of features and functionality varies by plan type, which are subject to change. For details, view plans and pricing.