PRODUCT UPDATES
What’s new in Mailchimp?
Discover 150+ new and updated features plus expanded support services.*
With e-commerce in mind, we've enhanced the functionality of automations, analytics, and content creation to help you accelerate your marketing and sell more.
Automate and organize at scale
E-commerce Automations
Explore 24 new Customer Journey Builder starting points and corresponding Pre-Built Journeys—including 12 specific to Shopify.
Campaign Manager
All within a multichannel calendar view, manage your organic social posts and optimize email campaigns with A/B or multivariate testing.
Better understand your audience and connect in new ways
-
Pre-Built Segments
Send targeted campaigns to pre-defined customer segments based on their purchase behavior.
-
Contact Profiles
Gain a 360 view of customers, including purchase behavior, lifetime value, and Shopify insights.
-
Meta Custom Audiences
Automatically add or remove contacts from your Meta Custom Audience through Customer Journey Builder actions.
-
Advanced Segmentation
Apply complex conditions to your campaigns to send more granular messages—now available in our Standard plan.
-
SMS Marketing
Expand your multichannel strategy with SMS marketing. Personalize, automate, and send SMS messages directly within Mailchimp.
Create engaging content with ease
Email Content Generation with AI
Prompt AI to generate headings, subjects lines, paragraphs, and more for your marketing emails — personalized to your industry and goals.*
Templates
Browse 100+ email templates, designed to help you drive sales and showcase your brand throughout a customer journey.
Improve your content through enhanced automations and expanded testing
-
Content Recommendations
Get real-time, personalized recommendations while editing an email.
-
Order Notifications
Customize order notification emails to fit your business and send them in minutes, now from directly within Customer Journey Builder.
-
Dynamic Product Recommendation Feeds
Use filters like price, availability, new arrivals, and more to send more relevant emails. Plus, showcase multiple products at once with improved product blocks.
-
Multivariate Testing
Test up to eight campaign variations to see what changes make the biggest impact on engagement and conversion—now available in our Standard plan.
Measure and analyze with precision
Custom Reports
Create in-depth reports and visualizations for a full view of e-commerce and campaign insights. Plus, download your reporting, so you can share it.
Audience Analytics Dashboard
Visualize trends in your audience breakdown over an extended timeframe, with the ability to specify a date range and audience group.
Identify trends and take action with your customer data
-
Enhanced Email Dashboard
Track and visualize trends in your e-commerce and campaign metrics over time to know what to improve, prioritize and target.
-
E-commerce Funnel Visualization
Visualize the path to purchase—from campaign to conversion—and identify funnel drop-off across the buying journey.
-
Comparative Reporting
See how each of your campaigns and segments perform against each other over time—now available in our Standard plan.
Work with specialists committed to your success
Get started with confidence and maximize results
-
Personalized Onboarding
Whether you're new to Mailchimp or upgrading an existing account, an Onboarding Specialist can meet with you one-on-one within your first 30 days to help you learn how Mailchimp works.*
-
Customer Success
Work with a Customer Success manager to develop a personalized marketing strategy that helps you get the most out of your investment and achieve your business goals.*
-
Customer Support
Support specialists are available 24/7 by chat or email to help you quickly troubleshoot when you have questions.
*Disclaimers
New and updated features as of June 16, 2023. Availability of features and functionality varies by plan type and are subject to change without notice.
Email Content Generator (beta) has limited availability to certain U.S. Standard and Premium plan customers using Mailchimp’s new email builder as of 4/10/23.
Onboarding services differ per plan and are available for new or upgraded users with a paid plan for the first 30 days after account creation or upgrade.
Limited availability. Customer Success manager is included with certain or select custom plans.
This information is intended to outline our general product direction, but represents no obligation and should not be relied on in making a purchasing decision. Additional terms, conditions and fees may apply with certain features and functionality. Eligibility criteria may apply. Product offers, features, functionality are subject to change without notice.
Availability of features and functionality varies by plan, which are subject to change.