What's New

Email Analytics Dashboard

All your email marketing data in one place

Finally, there’s one report for all your email campaign metrics—no more manually compiling all your data. Our email analytics dashboard gives you a holistic look at your email performance over time, so you can make more strategic, informed decisions.

Get actionable insights

Square Integration

Start building customer relationships with Square

Connect your Square POS or online store to Mailchimp. With our new Square integration, you can sync contacts, orders, products, and more to keep the conversation going with your customers.

Get connected

Customer Journey Builder

Expanded automation triggers, deeper customization

Our new Customer Journey triggers—including triggers based on Zapier custom events and order notifications—mean you have more ways to keep customers engaged and satisfied.

See what you can do

Pre-Built Journeys

More ways to engage with your audience

We’ve added over 40 new pre-built Customer Journeys to our library, making it even easier to connect with your customers and win new ones.

Create your Customer Journey

STRIPE APP

Sync your Stripe customers with Mailchimp

Grow your audience quickly and easily with the new Stripe app. Connect your accounts to automatically share customer information—like names and email addresses—and to trigger personalized, targeted messages based on how people interact with your store. Then track how your campaigns lead to sales using Mailchimp’s powerful reports and analytics.

Get started

SHOPIFY PLUS INTEGRATION

Connect Mailchimp to your Shopify Plus store

Our new Shopify Plus integration allows you to sync your customers, products, and purchase data from your Shopify Plus store to Mailchimp and use that data to optimize your marketing. You’ll also get 24/7 access to our award-winning Support team, so you can get help whenever you may need it.

Learn more

CUSTOMER JOURNEY BUILDER

More ways to optimize your automations

We’ve added the ability to replicate a Customer Journey across audiences. Plus, we introduced a new 50/50 split rule, which randomly divides contacts into 2 paths within a journey so you can easily experiment with different experiences and email designs.

Create an automation

Content Optimization

Make your email content more engaging

Our Content Optimizer helps you improve your email content by comparing your campaigns to email best practices and offering personalized suggestions across several categories to make your copy, imagery, and layout even better.

Start Optimizing

QuickBooks Online Integration

Say goodbye to manual imports and hello to automatic syncing

Integrate your QuickBooks Online account with Mailchimp and start using your invoice data to create tags and send targeted, personalized campaigns.

Learn How

Shopify Integration

Connect Mailchimp to your Shopify store

Our new direct integration with Shopify lets you sync purchase data with your Mailchimp audience, so you can make the most of the holiday season and have a successful start to the new year.

Learn How

Mailchimp Marketplace

The new home for tools to expand and enhance your marketing

Introducing the Mailchimp Marketplace, your one-stop destination to find apps, software integrations, and pre-built email templates to help you do more with Mailchimp.

Learn More

EMAIL TEMPLATES

Access new premium email templates

Our premium templates—designed by Mailchimp partners with your marketing goals in mind—make it easy to create beautiful emails with no installation or coding required.

Discover email templates

E-COMMERCE

E-commerce tips delivered to your inbox

Whether you’re new to e-commerce or already a seasoned pro, our weekly e-commerce newsletter has tips to help you drive sales and grow your business.

Subscribe now

LIVECHAT

New integration, better connection

Keep the conversation with your customers going—even after the chat window closes. When you connect LiveChat and Mailchimp, you can send automatic follow-up messages, create custom emails based on purchase history or browsing patterns, and more.

Get started

CUSTOMER JOURNEYS

Pre-built journeys for every kind of business

Find inspiration and scale your marketing with our best in class Pre-Built Customer Journeys. Get a head start on marketing automations with customizable workflows to help guide your customer’s experience.

Explore

ONLINE STORE

Mailchimp stores are open for business

Create an online store, powered by Mailchimp's marketing tools, for free.

Learn More

APPOINTMENTS

Managing appointments just got easier

Take the hassle out of online scheduling. Offer clients a seamless booking experience, manage your schedule, and more—all in one place.

Learn more

New Developer Docs & Guides

Integrate and automate with Mailchimp developer APIs

Your developers can do more with Mailchimp APIs. Integrate your data to send timely, relevant campaigns, event-driven transactional emails, and more.

Explore Mailchimp APIs

Integrations

New integrations, built just for you

We’ve invested $1M in the developer community with a fund to power the creation of new Mailchimp integrations. Check out the integrations—LinkedIn, Mixpanel, and Patreon—that have already been built with the fund.

See what’s new

Google Workspace

Build trust with a professional email address

Create a branded email address when you add on Google Workspace to your domain purchase. Plus, get access to features like Google Calendar, Google Drive, and more.

See what you can do

Website Builder

Easily create, customize, and promote a stunning website

Our newest website builder enhancements bring design and simplicity to the forefront, making it even easier to build your dream website—no coding needed!

Learn more about websites

Next Best Action

Know what to do next

With our proprietary intelligence engine as your guide, get data-driven recommendations on how to improve campaign performance.

See how it works

Subject Line Helper

Write compelling subject lines that engage your customers

Improve your open rates with data-driven feedback on subject line word count, character count, punctuation, and more.

Start improving today

Creative Assistant

Generate beautiful, on-brand designs in seconds

Creative Assistant gets to know your brand, then instantly creates custom designs you can use across all your marketing channels.

See how it works

Mailchimp & Co

Grow your way with our global community of professionals

Mailchimp & Co is our global insider community of freelancers, agencies, and other professionals who help our small-business customers get the most out of Mailchimp.

Join us

New Developer Experience

Explore Mailchimp APIs, SDKs, guides, and official client libraries—all in one place

Built by developers for developers, our APIs make it easy to pull data into Mailchimp and use it to manage contacts, send transactional emails, and personalize your marketing.

Check out the new experience

Customer Journey builder

Design a path to take your customers from browse to buy

Put each customer on a path that's customized for them. Our new Customer Journey builder allows you to visually map out and automate unique, adaptable journeys that reflect the ways customers engage with your business.

See what's possible

Mobile Landing Pages

Grow your brand online with mobile landing pages

With Mailchimp’s mobile app, you can create simple landing pages to share business updates, host a sale, create awareness around a new product, and more. Connect your social platforms, add a payment option, and share it with your contacts—in just a few taps.

See how it works

Mailchimp Transactional

Deliver fast, personalized transactional emails using API or SMTP

Deliver transactional emails like password resets or account notifications using Mailchimp Transactional Email.

Learn more

Surveys

Better understand your customers

Gathering feedback is critical for understanding the needs of your customers and charting the course of your business. Our new Surveys feature makes it easy to measure customer satisfaction, test new ideas, and learn what’s working, so you can market smarter.

Learn more

Pop-up Forms

Grab the attention of your website visitors

We’ve enhanced our pop-up form builder to help you capture the attention of site visitors and grow your audience. Now, you can completely customize your pop-up form fields and layout. And after you publish your form, we'll automatically add it to your connected site so you can immediately start collecting new contacts.

Learn more

Mobile SDK

Collect and segment your audience data across platforms to send personalized messages

Bring your mobile app user data into Mailchimp in as few as 3 lines of code with our Mobile SDK. Learn more about your users with the help of custom tags and in-app behavior tracking, then turn that data into automated, personalized messages that reach users at just the right time.

Learn more

Mailchimp Mobile App

Grow your audience and scale your business with Mailchimp’s mobile app

Get all of your data in one place, so you can make better marketing decisions. With our brand new business card scanner and contact import tools, you'll be able to turn your existing connections into loyal customers.

Want to drive results even faster? Share your message with a landing page and help customers find and support your business.

Download today

Add a notification bar

You can add a notification bar to the footer of your website or landing page to let site visitors know about your Privacy Policy or Cookie Statement.

Learn more

Keep track of all your marketing in our calendar view

We’ve updated our marketing calendar to make tracking your past and future campaigns easier. From email to postcards, you can quickly see the status of all your marketing efforts.

Learn more

Create eye-catching emails

Our subject line helper provides feedback on how to improve your campaign subject line as you're writing it, so your email will capture your audience’s attention.

Optimize your emails

Market smarter with audience and campaign performance data

Now you can find out how you stack up against your peers by monitoring new campaign benchmarking data. Celebrate when you’re doing better than average, and use our recommendations to learn how to improve your future email campaigns.

Access pre-built demographic segments in your audience dashboard, get to know contacts on a deeper level, and send them personalized campaigns.

Why small businesses should start marketing on day one

We surveyed more than 500 entrepreneurs about their experience starting a business. In this report, you'll find our key insights and top tips to help make your business journey a little smoother.

Get the full report

See how all your marketing campaigns work together

Our new marketing calendar brings all your emails, social posts, postcards, and digital ads into one convenient view.

Learn more

We’ll help you find the right custom domain for your business

Your domain is more than a web address—it’s what your brand’s online identity is built on. Now you can search for your dream domain and buy it through Mailchimp. Already have one? You can connect it in a few easy steps.

Learn more

Recapture the attention of your landing page visitors

Bring people back to your landing page with Google remarketing ads. Visitors can see your ads as they browse more than 2 million sites, giving them a clear path back to your page. This means that any time a new contact signs up from your page, they’ll be given a tag that helps you identify and target them later with specific messaging.

Bring people back to your landing page with Google remarketing ads. Visitors can see your ads as they browse more than 2 million sites, giving them a clear path back to your page.

Create and tag your landing page

Introducing organic social posting and scheduling on Facebook, Instagram, and Twitter

With organic social posting in Mailchimp, you can create and publish engaging posts across major social networks in just a few clicks. And with social post scheduling, you can keep those conversations going—even when you take the day off.

Start posting

Bring people back with Instagram and Facebook retargeting ads

When customers wander away from your landing page or website, reengage them with Instagram and Facebook retargeting ads. See how it’s done.

Build your ad

Keep your audience at the heart of all you do with Mailchimp’s marketing CRM

Our audience dashboard will help you learn more about your audience and provide you with prebuilt segments so that you can send targeted messages with a click. You can also tag contacts on import and export to stay organized and send personalized, automated messages. How to market smarter from your audience dashboard.

See your audience dashboard

See yourself in stories from people who have been there, too

We know that when you’re starting a business, sometimes you simply want to feel understood. For those moments, we share inspiring stories of small business trials and triumphs.

Check out Mailchimp Presents

Bringing it all together: introducing our all‑in‑one Marketing Platform

We know what it’s like to start small. That’s why we created a powerful, user-friendly platform where you can afford to do all of your marketing in one place. Connect with your audience across channels and foster the customer relationships you need to grow.

The purpose behind our evolved platform

Make a great first impression with a 1-click welcome automation

Greet new subscribers with a single click, using our pre-built, customizable welcome automation. On the go? Say hello from the mobile app.
How to automate your greeting.

Set it up