PRODUCT UPDATES
What’s new in Mailchimp?
Introducing Intuit Assist, our new AI growth assistant. Plus, enhanced SMS and new integrations.*
Deliver relevant content, faster, with Intuit Assist
Personalized Emails & Automations
Let AI help generate emails and automations to welcome new customers, recover abandoned carts, and promote new products. You only need to review and send!
Draft emails with AI

Simplified Segmentation
Describe the customers you’re looking to target and let AI generate segments for you.
Segment with AIEasy Data Visualization
Prompt Intuit Assist to generate visualizations and graphs of e-commerce and email performance.
Visualize with AI

Enhanced Reporting
Get detailed recommendations on what to do next to optimize performance, with AI-generated reports that include industry benchmarks and actionable insights.
Analyze with AIScale your multichannel marketing with SMS*
SMS in Customer Journey Builder
Add SMS to your customer journeys, automating and personalizing every interaction with customers.
Explore SMS marketing
SMS in Inbox
Respond to customer and client inquiries 1-to-1 in your Mailchimp Inbox.
Explore SMS MarketingSMS in Campaign Manager
Optimize multichannel campaigns by using Campaign Manager to unify customer experiences and track revenue attribution across SMS, email, and social.
Explore SMS Marketing
More integrations, more ways to personalize
Leverage data from Wix and Buy with Prime to send campaigns based on your customers’ unique buying behavior.
Explore integrationsUse Mailchimp in your preferred language
The Mailchimp app is now available for use in French, Spanish, Italian, Portuguese, and German.*

Learn more with our inspiring webinars
These on-demand videos will teach you more about our latest features, so you can take your marketing to the next level.
*Disclaimers
- Availability of features and functionality varies by plan, which are subject to change.
- Intuit Assist functionality (beta) is available to certain users with Premium, Standard and Legacy plans in select countries in English only. Access to Intuit Assist is available at no additional cost at this time. Pricing, terms, conditions, special features and service options are subject to change without notice. Availability of features and functionality varies by plan type. Features may be broadly available soon but represents no obligation and should not be relied on in making a purchasing decision. For details, please view Mailchimp’s various plans and pricing.
- SMS is available as an add-on to US paid plans only and SMS credits are added to your account after purchase. Application and agreement to terms is required before purchasing credits. Credits are issued monthly and unused credits expire and do not roll over. Pricing varies. See terms for details.
- Certain features, functionality and messaging within the Mailchimp app are not translated. Mailchimp users must be logged into their account to update language preferences.