Developer Tools
Integrate your data for smarter marketing
Our APIs make it easy to bring data from your app into Mailchimp, so you can manage your audience, send campaigns, trigger event-based emails, and more.
const client = require("mailchimp-marketing");
client.setConfig({
apiKey: "YOUR_API_KEY",
server: "YOUR_SERVER_PREFIX",
});
const run = async () => {
const response = await client.ping.get();
console.log(response);
}
run();Marketing API
Send Marketing Emails
Pull custom data from your app into Mailchimp and use it to power timely, relevant marketing campaigns.
Create and manage audiences, based on your data.
Organize contacts with tags and segmentation.
Schedule and send campaigns at scale from your codebase.
Trigger automated campaigns driven by behavioral events.
Transactional API
Send Transactional Emails
Send targeted and event-driven emails to e-commerce and individual customers — reliably and fast.
Use webhooks to pull events like opens and clicks into your app.
View activity associated with a single email, or analyze trends across sends.
Receive, parse and route inbound emails back to your app.
Use branded links for click tracking and subaccounts.
Popular Topics
Create Your First Audience
Integrate your application with the Marketing API to create and add contacts to a new audience.
Organize Contacts with Tags
Use tags to bring your application’s email targeting and organization strategy into Mailchimp.
Access Data on Behalf of Other Users with OAuth 2
Integrate your product with your users’ Mailchimp accounts by authenticating via OAuth.
Send Your First Transactional Email
Configure your DNS and start sending transactional email using the Transactional API.
Change Sending Behavior with the Rules Engine
Set up searchable criteria that trigger specific actions with your Transactional Email account.
Set Up Inbound Email Processing
Use the Transactional API to receive, process, and parse inbound email.
$1 Million in Relief for the Developer Community
We’re investing in the developer community affected by COVID-19. Apply to the Integration Fund and get paid to expand Mailchimp’s functionality for small business owners.
Apply NowOn the Mailchimp side, the fact that the API allows us to send automated emails to catch potential customers that might otherwise be lost is a great feature.