Engineering BlogAugust 4, 2020
Introducing New Ways Mailchimp Is Supporting and Connecting Developers
Improved documentation and tools for Mailchimp Marketing and Transactional APIs
I’m excited to announce the launch of Mailchimp’s new site for developers. We’ve revamped our entire developer experience at mailchimp.com/developer to better serve the unique needs of developers, make it easy to learn about the capabilities of Mailchimp APIs, and facilitate collaboration with marketers.
This new site serves as the official home of APIs for the Mailchimp Marketing Platform, Transactional Email (formerly Mandrill), and our future programmatic products. It also includes new SDKs, code snippets, user guides, refreshed documentation, powerful search functionality, and more—all to make it easier for you to get your job done.
As part of the mailchimp.com/developer launch, we’re introducing a new Mailchimp Engineering Blog to highlight interesting work taking place in the realm of Mailchimp Engineering. It’ll give you an under-the-hood look at how our team solves complicated problems for Mailchimp customers, how other developers are using Mailchimp APIs to create user experiences, and more.
Today we’re also announcing our new $1 million Integration Fund to help developers create new integrations for our global small business customers. The COVID-19 crisis has left small businesses, developers, and the startup community in a difficult place. We’re launching the Integration Fund to support developers during a time of economic uncertainty by investing in them to create tools that will help our small business customers be smarter and more effective with their marketing. You can learn more about it here.
The launch of mailchimp.com/developer and the Integration Fund is a continuation of our ongoing work to invest in our developer community. Earlier this year, Mailchimp brought Transactional Email (formerly known as Mandrill) closer to the Mailchimp platform with improved deliverability, reliability, and scale. And with our recent acquisition of Reaction Commerce, we’ve brought the expertise of an open source e-commerce solution to Mailchimp to continue to improve our marketing technology for small businesses, developers, and e-commerce partners.
Supporting developers during this time is critical to the success of our global small business ecosystem. The developer community can create the solutions small businesses need to meet shifting consumer demands by bringing all of their audience data into one place in the Mailchimp platform. This will enable our customers to market smarter, stay connected with their audiences, and grow their business, while also investing in the developer community.