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Explore ways to get the most out of your customer relationship management software.

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Topic Explainer

What is CRM? A Marketer's Guide.

Learn what customer relationship management (CRM) means for marketers, and how CRM tools can help you understand audience data and use it to market smarter.


CRM Automations

  • Business Tips

    4 Simple Steps to Turn Audience Data into Campaigns That Drive Engagement

    How to use Mailchimp to collect, organize, and understand your audience data—then use it to market smarter.

    6 min read

  • Marketing Glossary

    Marketing Automation

    A process that enables technology to take over repetitive marketing tasks from people, freeing people to focus on strategy. Technology can automate scheduled email sends and social site postings.

  • Case Study

    Customer Retention Through Automation: A Case Study

    Learn how Vital Agency worked with their client, Blue Water Mortgage, to deal with a shifting market and helped them refocus and shape their overall communication strategy.

    6 min read

  • Marketing Glossary

    Email Automation

    The use of predefined rules to trigger email messages based on specific actions customers take—or don’t take.

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Business Tips

How Jopwell tripled their email volume—and maintained an open rate of 30%

The diversity hiring service uses Mailchimp’s Marketing CRM and data insights to get a holistic view of their candidates and clients.

Customer Retention

Audience Insights

  • Customer Spotlight

    Unlock Better Targeting with Tags

    Learn how Ticket Alternative and Freshtix turned audience organization into higher open rates.

  • Marketing Glossary

    Target Audience

    The people you want to reach with your marketing efforts. These are the consumers who will be most interested in your products or services—and most likely to convert from leads into customers.

  • Marketing Glossary

    Customer Data Platform

    A customer data platform (CDP) is a central location for customer data from a variety of sources. It aggregates and organizes that data to create a single customer profile that can be used to optimize marketing and customer experience initiatives.

  • Business Tips

    How to Market on Social Media Effectively

    Social media marketing can help your business gain exposure, increase traffic, and generate leads. Use these tips for a social media strategy that clicks.