CRM
Explore ways to get the most out of your customer relationship management software.
Topic Explainer
What is CRM? A Marketer's Guide.
Learn what customer relationship management (CRM) means for marketers, and how CRM tools can help you understand audience data and use it to market smarter.
Segmentation
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Product Advice
Targeting 101: A Beginner's Guide to Segmentation
The hardest thing about ‘segmentation’ is the term itself—learn how to get started.
6 min read
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Success Story
How to Sell a Surprise: 3 Tips From Pack Up + Go
Find out how this surprise travel brand prepares their customers to head to unknown destinations.
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Marketing Glossary
Audience Segmentation
A marketing strategy based on identifying subgroups within the target audience in order to deliver more tailored messaging for stronger connections.
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Customer Spotlight
Harnessing The Power of Segmentation to Bolster Engagement and Bookings
Prestigious sporting lodge Poronui noticed that their new inquiries had started to dwindle. So they approached Auckland-based agency Calibrate.
6 min read
CRM Automations
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Business Tips
4 Simple Steps to Turn Audience Data into Campaigns That Drive Engagement
How to use Mailchimp to collect, organize, and understand your audience data—then use it to market smarter.
6 min read
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Marketing Glossary
Marketing Automation
A process that enables technology to take over repetitive marketing tasks from people, freeing people to focus on strategy. Technology can automate scheduled email sends and social site postings.
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Case Study
Customer Retention Through Automation: A Case Study
Learn how Vital Agency worked with their client, Blue Water Mortgage, to deal with a shifting market and helped them refocus and shape their overall communication strategy.
6 min read
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Marketing Glossary
Email Automation
The use of predefined rules to trigger email messages based on specific actions customers take—or don’t take.
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Business Tips
How Jopwell tripled their email volume—and maintained an open rate of 30%
The diversity hiring service uses Mailchimp’s Marketing CRM and data insights to get a holistic view of their candidates and clients.
Customer Retention
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Business Tips
What Is Customer Care & How Does It Impact Your Business?
Having good customer care is critical for the success of your business, and fortunately, there are many ways you can continue to improve your customer care on a daily basis. Read on to find out.
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Customer Retention: Overview and Strategies
Learn what customer retention is, why it’s important to a business, and get strategies to improve customer retention.
2 min
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Business Tips
Connect with Your Audience and Drive Engagement
Learn how to increase loyalty and build deeper user engagement with your digital product.
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Business Tips
How to Build and Nurture Customer Relationships Through Social Media
Tips for leveraging social media to help your customers advance through the marketing funnel.
4 min read
Audience Insights
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Customer Spotlight
Unlock Better Targeting with Tags
Learn how Ticket Alternative and Freshtix turned audience organization into higher open rates.
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Marketing Glossary
Target Audience
The people you want to reach with your marketing efforts. These are the consumers who will be most interested in your products or services—and most likely to convert from leads into customers.
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Marketing Glossary
Customer Data Platform
A customer data platform (CDP) is a central location for customer data from a variety of sources. It aggregates and organizes that data to create a single customer profile that can be used to optimize marketing and customer experience initiatives.
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Business Tips
How to Market on Social Media Effectively
Social media marketing can help your business gain exposure, increase traffic, and generate leads. Use these tips for a social media strategy that clicks.
