Whether you have a website, mobile app, two-sided platform, or content platform, you’re probably looking for ways to keep your audience engaged. Getting that first signup is great, of course, but it’s just the beginning.
“The goal is engagement beyond that initial purchase,” says Sasha Friedman, Senior Product Marketing Manager at Mailchimp. “Keeping your users coming back is important to show the value of your product.”
In order to continue demonstrating the value of your digital product, you want to keep users engaged regularly. Whether that’s a daily log-in or weekly opening of the app, the more that they interact with your product, the more likely they are to continue subscribing to your business and growing your revenue. And one of the best ways to keep users engaged is to understand who your audience is and what they need. Audience data enables you to reach out with personalized messages that boost loyalty, encourage upgrades, and keep users coming back.
See how other businesses boost engagement, and make a plan for your company, too.