Ric Leichtung co-founded AdHoc Presents with a mission: to give a platform to overlooked musical artists and underserved communities. AdHoc began as a music publication, evolved into a concert promoter that produces events in New York City, Detroit, and Raleigh, and now they even operate their own creative marketing agency.
In the beginning, AdHoc used Mailchimp to inform their readers about upcoming concerts and generate traffic to their website. Once they started promoting concerts, they also used Eventbrite to sell tickets and get the word out. But it wasn’t until Marketing Manager Morgan Schaffner joined the team in 2017 that AdHoc took advantage of Mailchimp’s Eventbrite integration and started using their audience data to target people in strategic new ways.